Q&A with our Programmatic Power Players

Topics: programmatic advertising

Posted by NAS on Feb 7, 2019 9:00:00 AM

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Programmatic advertising has been one of the most talked-about areas of recruitment marketing in the past year. Our NAS MediaPro offering has been adopted by a large number of our clients, with great success, which gives us a lot of insight into the process, the progress and the performance of programmatic.

Jennifer Henley (Vice President of Client Services) and Chris Knott (Account Director) recently spoke with AppCast about some of the rewards and challenges of programmatic advertising as part of an e-book they are preparing. We decided to share some of the wide-ranging conversation on NAS Talent Talk.

How would you describe programmatic advertising to recruitment professionals?

Chris Knott: When I discuss programmatic with clients, the word that comes to mind is evolution. To me, it’s the evolution of the PPC media strategy to a programmatic media strategy. It’s the best way to manage an active candidate strategy, it’s what’s NOW and it will only continue to evolve.

Jennifer Henley: When I think of programmatic I think: simple and effective. Those are two keywords that come to mind for me. I know there’s a lot happening in the background and it’s technology-driven, but when I think about what it will do for you – it will simplify your process, and you will be more effective – the benefits are obvious and transparent.

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The lure of a great landing page

Topics: recruitment marketing, landing pages

Posted by Charles Kapec on Jan 24, 2019 9:00:00 AM

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It’s simple. Every successful recruitment marketing campaign needs a great landing page. Especially in the digital age, where you are often recruiting with a brief post, Google ad or even a text, you need to direct candidates to a landing page with specific and recognizable content. Some media (like Google) will even measure your campaigns by how relevant the landing page is to your message.

When we are setting up a recruitment marketing campaign for a client and we’re asked to direct candidates to a job posting, an ATS landing page or a career site home page, NAS will suggest developing a landing page. While general destinations may be fine for awareness campaigns, they are not ideal for targeting candidates in specific disciplines, promoting an event or hiring for a location – the most frequent “asks.”

Here are some handy rules to guide you in creating an effective landing page. (Or you could ask your agency, like NAS, to do it for you!)

Know your purpose

The campaign you are running determines the content on the landing page. Are you promoting a hiring event for nurses? Are you hiring for manufacturing employees at a specific location? Are you targeting pharmacy techs for multiple locations? Think about your goal, then put yourself in the candidate’s place and decide what you would want to know before taking action. That’s the starting point for your page.

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Handy Hacks for High-Volume Recruiting

Topics: mobile recruiting, employment branding, recruitment strategy

Posted by Jennifer Henley on Jan 10, 2019 9:00:00 AM

For most organizations, recruiting top talent is no piece of cake, but for the high-volume recruiters, it’s even more daunting. Consider that the average job posting garners 50 applicants, while in high-volume recruitment, job postings draw 250 applicants (source: Jobvite). What resources can you use to give you a leg up on your substantial task? We have a few insights to share:

Leverage your brand

“Your brand is the single most important investment you can make in your business.” (Steve Forbes) The same holds true when it comes to your investment in recruitment branding.

  • Promote your employment brand, relentlessly on all communications, including social: Glassdoor, LinkedIn, Facebook, Instagram, Twitter, etc. Share both personal and professional experiences. It’s what connects us to our world.
  • Give people a reason to connect with your employment brand through all of your media channels—and they’ll share your organic, clever content with their friends and colleagues.
  • Be sure to promote your organization’s unique employment value proposition at every touchpoint with consistency in style, tone and messaging.
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LOOKING BACK, LOOKING FORWARD: A Q&A WITH NAS CEO, PHIL RIDOLFI

Posted by Lori Vrcan on Dec 27, 2018 9:00:00 AM

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As we end 2018 and look ahead to 2019, we decided to get some thoughts from NAS Recruitment Innovation’s CEO, Phil Ridolfi. In the following Q&A, he reflects on the year that is ending and talks about what trends he expects for the coming year.

What is your big-picture summary of what has happened in recruiting and talent management over the past year and what are some of the challenges you’ve seen across our client base?

The biggest thing that has happened is that the demand for candidates now exceeds the supply. This trend has been growing over the last few years, but this year, it hit an inflection point where there are a lot of open positions and fewer and fewer candidates.

One of the biggest challenges our clients face is the tendency to feel that they need to change their ATS or other HR-related system because they are not 100% satisfied. In many cases, I think they would be better off staying where they are, and make sure they are working with an agency, like NAS, who has their best interests in mind and works with them to provide ways to improve their recruitment process. Changing systems is extremely time consuming and often results in minor improvements.

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NAS 2019 Recognition Day Calendars are here!

Topics: healthcare recognition calendar, recognition calendar

Posted by NAS on Dec 5, 2018 3:21:35 PM

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Have you ever wanted to know the following recognition dates?

  • Retail Employees’ Day
  • National Nurses Week
  • Customer Service Week
  • National Histotechnology Professionals Day
  • National Plumbers Day

NAS’ Calendars of Recognition Days are our most downloaded offers. Our 2019 calendars feature a comprehensive, 12-month listing of recognition events—including event descriptions and links. The information we include is vast (including all of the above events and much more), and the desire for a one-stop source for a listing of days to honor employees is obviously strong. Enlightened, forward-thinking companies (that’s you) understand that one of the most effective ways to promote employee engagement is through recognition -- and it's handy to have a comprehensive list like ours.

Our first calendar features recognition days across all industries, including business, education, healthcare, manufacturing, restaurant, retail, technology and more.

2019 recognition calendar download
Our second calendar includes only healthcare recognition days and is designed specifically for healthcare organizations.

2019 healthcare recognition calendar download
Download and enjoy our FREE calendars today!

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