Lessons from TA tech: Embracing the Programmatic Future

Topics: programmatic advertising

Posted by NAS on Jun 12, 2019 10:25:28 AM

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Courtney Compton, NAS MediaPro Strategist and Erin Duffy, NAS Account Director attended last week’s TAtech Leadership Summit in Boston. Sponsored by Appcast, the TAtech Leadership Summit is the only conference focused solely on the application of programmatic technology in recruitment advertising. Here are Courtney’s and Erin’s insights from the Summit.

Initial Impressions

Courtney: This was my first time at TAtech’s Leadership Summit on Programmatic Ad Buying. I found the summit to be a great learning experience. The welcome reception at Fenway Park was a really fun time. It provided an opportunity to meet people I have only spoken with via phone or email. Throughout the summit, I had the opportunity to network with colleagues in the recruitment media industry.

Erin: It was also my first time at TAtech. Seeing some of the vendors you talk with over email or on the phone every day/week was a great experience. All came forward with promise of advancements in their own platforms or intentions of looking to improve their relationships with us for a better experience for our clients. Programmatic is still new to the industry and it was encouraging to see it evolving from all sides (ATS, programmatic vendors, media and other agencies).

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Q&A with our Programmatic Power Players

Topics: programmatic advertising

Posted by NAS on Feb 7, 2019 9:00:00 AM

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Programmatic advertising has been one of the most talked-about areas of recruitment marketing in the past year. Our NAS MediaPro offering has been adopted by a large number of our clients, with great success, which gives us a lot of insight into the process, the progress and the performance of programmatic.

Jennifer Henley (Vice President of Client Services) and Chris Knott (Account Director) recently spoke with AppCast about some of the rewards and challenges of programmatic advertising as part of an e-book they are preparing. We decided to share some of the wide-ranging conversation on NAS Talent Talk.

How would you describe programmatic advertising to recruitment professionals?

Chris Knott: When I discuss programmatic with clients, the word that comes to mind is evolution. To me, it’s the evolution of the PPC media strategy to a programmatic media strategy. It’s the best way to manage an active candidate strategy, it’s what’s NOW and it will only continue to evolve.

Jennifer Henley: When I think of programmatic I think: simple and effective. Those are two keywords that come to mind for me. I know there’s a lot happening in the background and it’s technology-driven, but when I think about what it will do for you – it will simplify your process, and you will be more effective – the benefits are obvious and transparent.

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Programmatic Power Plays

Topics: recruitment strategies, programmatic advertising

Posted by NAS on Nov 9, 2018 3:03:30 PM

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We’ve been telling you about the power of programmatic advertising and how it can transform your media purchasing in some pretty dramatic ways. As more and more clients adopt this approach, success stories begin to emerge. We thought it might help to highlight a few case studies from our clients that provide insight into how programmatic advertising works – and get you thinking about how it might help you, too!

Case file #1: Rethinking the automatic contract renewal
Our healthcare client had been locked into purchasing contracts on an annual basis with certain media partners. We ran a trial of NAS MediaPro for three months, just prior to their annual renewal of a large contract. Based on results from the campaigns, we made the decision to NOT renew that annual contract, but to still include that site as a vendor through programmatic purchasing. The client was saved from a dreaded annual commitment and the difficult process of forecasting the exact number of postings to buy. Yet, they are still able to leverage the site at competitive pricing and get great results from it on an as-needed basis.

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Scary Situations, Spooktacular Solutions

Topics: open house for recruiting, recruitment strategy, programmatic advertising

Posted by NAS on Oct 25, 2018 10:07:19 AM

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Recruitment marketing can send chills down your spine when the unexpected hits. Problems can creep up on you and challenges often need to be solved ASAP. In honor of Halloween, we asked the NAS team to tell their scariest recruitment stories and how they fixed the frightening for our clients.

Tracy O’Neal | Account Director

Scary Situation:
My client’s career site provider contract was expiring at the end of the month. Meanwhile, the client did not have a new solution in place. They needed an interim way to handle job-seeker site traffic while they transitioned to a new career site.

Spooktacular Solution:
NAS quickly developed a landing page rolling out the client’s new employment brand, and linked job seekers to the client’s ATS. This strategy provided a seamless user experience, and allowed the client and NAS the necessary time to develop additional content for their full career site. 

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What we learned at NAHCR 2018

Topics: NAHCR, recruitment strategy, programmatic advertising

Posted by NAS on Jul 26, 2018 9:00:00 AM

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NAS Recruitment Innovation’s Jason Weinhaus and Tracy O’Neal were in Scottsdale for the annual IMAGE Conference sponsored by NAHCR, the National Association for Health Care Recruitment. Our Dynamic Duo were busy attending educational seminars, hosting a booth and learning about current challenges and accomplishments in healthcare recruitment. We asked them for a re-cap of their experience and to share their observations. Here’s what they had to say:

Overall vibe

Jason Weinhaus | Regional Vice President
The mood of the conference was very optimistic. Healthcare continues to be a challenging industry to attract talent, as there are so many passive candidates. With so many new targeted approaches, companies are continuously looking at improving their candidate experience and NAHCR was a great place for just that. Between networking, vendors, sessions, etc., there was great opportunity to learn and grow.

Tracy O’Neal | Account Director
This was my first NAHCR conference, and I can see why this event is so important to attendees. It offered the opportunity to learn from industry experts, gain an overview of solutions/services, and connect with peers, whether from facilities, media/publishers or technology partners. 

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