Programmatic Power Plays

Topics: programmatic advertising, recruitment strategies

Posted by NAS on Nov 9, 2018 3:03:30 PM

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We’ve been telling you about the power of programmatic advertising and how it can transform your media purchasing in some pretty dramatic ways. As more and more clients adopt this approach, success stories begin to emerge. We thought it might help to highlight a few case studies from our clients that provide insight into how programmatic advertising works – and get you thinking about how it might help you, too!

Case file #1: Rethinking the automatic contract renewal
Our healthcare client had been locked into purchasing contracts on an annual basis with certain media partners. We ran a trial of NAS MediaPro for three months, just prior to their annual renewal of a large contract. Based on results from the campaigns, we made the decision to NOT renew that annual contract, but to still include that site as a vendor through programmatic purchasing. The client was saved from a dreaded annual commitment and the difficult process of forecasting the exact number of postings to buy. Yet, they are still able to leverage the site at competitive pricing and get great results from it on an as-needed basis.

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Scary Situations, Spooktacular Solutions

Topics: programmatic advertising, recruitment strategy, open house for recruiting

Posted by NAS on Oct 25, 2018 10:07:19 AM

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Recruitment marketing can send chills down your spine when the unexpected hits. Problems can creep up on you and challenges often need to be solved ASAP. In honor of Halloween, we asked the NAS team to tell their scariest recruitment stories and how they fixed the frightening for our clients.

Tracy O’Neal | Account Director

Scary Situation:
My client’s career site provider contract was expiring at the end of the month. Meanwhile, the client did not have a new solution in place. They needed an interim way to handle job-seeker site traffic while they transitioned to a new career site.

Spooktacular Solution:
NAS quickly developed a landing page rolling out the client’s new employment brand, and linked job seekers to the client’s ATS. This strategy provided a seamless user experience, and allowed the client and NAS the necessary time to develop additional content for their full career site. 

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What we learned at NAHCR 2018

Topics: NAHCR, recruitment strategy, programmatic advertising

Posted by NAS on Jul 26, 2018 9:00:00 AM

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NAS Recruitment Innovation’s Jason Weinhaus and Tracy O’Neal were in Scottsdale for the annual IMAGE Conference sponsored by NAHCR, the National Association for Health Care Recruitment. Our Dynamic Duo were busy attending educational seminars, hosting a booth and learning about current challenges and accomplishments in healthcare recruitment. We asked them for a re-cap of their experience and to share their observations. Here’s what they had to say:

Overall vibe

Jason Weinhaus | Regional Vice President
The mood of the conference was very optimistic. Healthcare continues to be a challenging industry to attract talent, as there are so many passive candidates. With so many new targeted approaches, companies are continuously looking at improving their candidate experience and NAHCR was a great place for just that. Between networking, vendors, sessions, etc., there was great opportunity to learn and grow.

Tracy O’Neal | Account Director
This was my first NAHCR conference, and I can see why this event is so important to attendees. It offered the opportunity to learn from industry experts, gain an overview of solutions/services, and connect with peers, whether from facilities, media/publishers or technology partners. 

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The top blog posts of 2018...so far

Topics: recruitment strategy, media services, employment branding, employee retention, programmatic advertising, boomerang recruiting

Posted by NAS on Jul 19, 2018 9:00:00 AM

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At NAS Recruitment Innovation, we hope you’re experiencing great success with your talent acquisition efforts for 2018. It’s a job-seeker’s market and the recruiting challenge is real. There is much to consider – leveraging social media, creating engaging, results-producing career sites, showcasing your organization in the best possible light, providing an exceptional candidate experience and ensuring the best return on your recruitment investment.

Attracting top candidates is no easy task, and that’s why it’s important to stay ahead of the curve in your recruitment strategies—because your competitors certainly are. As we welcome summer and bid adieu to the first half of the year (I know! We’re amazed, too.), we thought you might enjoy a review of our top blog posts of 2018.

3 Common Mistakes in Media Buying
The 5 Rs of Employee Retention
When Employment Brands Go Astray

And while you're here, feel free to check our our e-books!

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Why You Need A Full-Service Recruitment Agency

Topics: recruitment strategy, recruitment marketing, programmatic advertising

Posted by Sean Bain on Apr 30, 2018 9:02:00 AM

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As an HR recruitment or talent acquisition professional, you have a lot to juggle. That’s why anything that saves you time is worth exploring. If you deal with multiple service providers when it comes to your recruitment and HR communications needs, you may be wasting time and money. The solution? A full-service agency, like NAS Recruitment Innovation. Why? 

Keeping abreast of the ever-changing tactics, trends, media and evolving solutions in recruitment is no easy task, especially while managing your everyday workload.
Creating media plans and strategies, writing copy and designing marketing pieces, contacting and managing vendors…all of this take a lot of time and bandwidth that most HR professionals do not have to spare. A full-service agency can do it all, and more.

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