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Recruiting Brief

Matt Adam

Matt Adam serves as Executive Vice President & Chief Talent Strategist for NAS. Having spent 20 years as a recruitment strategy consultant for a diverse client roster, Matt has worked with a wide variety of organizations to develop effective recruitment marketing strategies that define and shape an organization’s recruiting efforts in today's interactive marketplace. He is a featured speaker at various organizations including SHRM, CUPA and NAHCR.

Recent Posts

Part 3: Simple Mobile Strategies to Connect with Candidates

Topics: mobile recruiting, text message recruiting

Posted by Matt Adam on Sep 22, 2016 9:00:00 AM

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We’ve discussed the importance of mobile and made sure our career site is mobile-friendly. Now, it’s time to generate some traffic!

The mobile device and all that comes with it – text, e-mail, social media, search, apps – is how people stay connected nowadays. It’s also how they are searching for jobs. Here are some simple mobile strategies to help you connect to top talent.

Texting

A recent Pew Research Report showed that behind taking photos, texting was the number one activity on smart phones – certainly not a surprise, especially to those of us who are parents. The reality is that, to market to candidates, you’ve got to communicate with them via their preferred method. For many, that is increasingly text messaging.

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Part 2: Can you pass the mobile site performance test?

Topics: mobile recruiting

Posted by Matt Adam on Sep 15, 2016 10:27:53 AM

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Last week, we established the primacy of mobile recruiting. This week, let’s look at what it takes to serve up a great mobile experience on your career site.

Ready or not, candidates are coming to your site via their mobile devices. If they don’t find a good experience or locate what they are looking for quickly, they will bounce. Here is the problem. Most sites are not “mobi-enabled.”

Would you like to see if your career site passes the mobile performance test? Pull up your own company’s career site on your phone and answer the following questions.

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Part 1: Three Common Myths about Mobile Recruitment: Busted!

Topics: mobile recruiting

Posted by Matt Adam on Sep 8, 2016 9:00:00 AM

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Did you know that globally, there are more mobile devices than people?

Now is that a stat that gets your attention or what? Mobile is not the future, it’s now. If you are having trouble coming to terms with this fact; I get it. We’ve just got up to speed on search engines and social media and job aggregators and now we’re expecting you to recalibrate again. But if you are not leveraging mobile, you are already behind.

Some may argue that mobile doesn’t have a place in our world – the world of recruiting. Or, that this is not a concern in the here and now. Let’s take a closer look at some of these arguments.

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Is your career site lost in cyberspace?

Topics: career sites, SEO, candidate experience

Posted by Matt Adam on Jun 30, 2016 9:00:00 AM

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Connecting to top candidates is the key to recruitment success. But what if your ideal candidate can’t find their way to your career site? What are some of the ways you can reach out and engage the talented professionals you need to keep your organization strong and growing? Let’s cover the basics:

 You have to use a multimedia approach to reach great candidates.

Gone are the days when you could advertise in one media and find all the candidates you were looking for. Today the media world is extremely fragmented and only getting more so. Targeted media falls into two main buckets…it is either offline media (like newspapers, trade journals, direct mail, radio, billboards, transit advertising, etc.) or online media (such as job boards, banner ads, e-blasts, social networking sites, virtual worlds, you name it). The correct mix is determined by your budget, the target market, the number of people you need to fill and the geographic locations of the jobs.

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