ACTIVATE wins TalentCulture tech award for second time

Topics: HR technology, recruitment marketing, candidate experience

Posted by NAS on Jan 21, 2021 4:54:21 PM

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NAS is pleased to announce that our ACTIVATE® candidate attraction platform has been selected as a TalentCulture 2020 HR Tech Winner for the second time.

TalentCulture, a leading media outlet and marketing consultancy, selected winning HR technologies based on a strict grid of requirements that included a demonstration of the technology’s power to successfully deliver on its promise and an analysis of user and employee comments on the product and brand.

The awards site notes with regard to ACTIVATE: "The ACTIVATE mobile-responsive design provides candidates an excellent user experience with multiple ways to search and apply for jobs. Employers experience an improved ROI with better SEO rankings and ACTIVATE allows for quick and easy analysis of monitoring and tracking results."

Cyndy Trivella, Managing Partner of TalentCulture added: "There are very few recruitment marketing agencies that excel at building technology designed to appeal to such a vast audience. NAS Recruitment Innovation is a standout with its technology that creates a wonderful user experience for both the job seeker and HR professional. This, coupled with their reputation for delivering outstanding service, sets them apart in the space and is what makes them a two-time TalentCulture HR Technology Winner."

ACTIVATE™ is a proprietary, cloud-based candidate attraction platform that delivers a quick and easy job search, improves ROI and offers robust analytics to monitor media and track budget decisions. It also delivers a branded experience with relevant content, as well as marketing outreach via email and text.

You can learn more about the 2021 winners of TalentCulture Awards here

Learn more and get a demo of ACTIVATE™ today.

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Your Programmatic Playbook

Topics: recruitment marketing, programmatic advertising

Posted by Eric Sandler on Nov 9, 2020 9:00:00 AM

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For a few years now, we’ve been talking about the power of programmatic advertising and how it can transform your recruitment media spend in some pretty dramatic ways. But first, a quick refresher: programmatic media buying is the algorithmic purchase and sale of advertising space in real time. It involves the buying, placement and optimization of ads performed by software, rather than people. It is a proactive, targeted strategy that allows you to:

  • Purchase online job ads in real-time, based on preset rules and targeted on a pay-per-click or pay-per-apply basis
  • Optimize price per candidate by key metrics that you define
  • Spread budget allocation across targeted jobs
  • Stop wasting ad spend on non-converting jobs
  • Automate time-consuming manual bidding and reporting
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The drip, drip, drip of successful email campaigns

Topics: recruitment marketing, talent pipeline, candidate experience

Posted by Maggie Lyall on Jun 23, 2020 8:53:27 AM

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Recruiters are facing more and more pressure to find innovative ways of attracting top talent through their outreach programs. One successful strategy to consider involves email drip campaigns.

A drip campaign is used by direct marketers to turn passive job seekers into engaged candidates by automatically contacting them several times over a pre-set period (usually one month to several months).

While it seems simple enough, there are many conflicting opinions about how many emails a company should send, what these emails should say, and what day of the week/time of day is best to send them. So, if you’re looking for a quick overview of best practices, read on. (And please remember: there’s no rule here that’s hard and fast; there will always be exceptions.)

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ACTIVATE wins TalentCulture tech award

Topics: HR technology, recruitment marketing, candidate experience

Posted by NAS on Jun 11, 2020 11:57:36 AM

NAS wins TalentCulture award

NAS is pleased to announce that its ACTIVATE™ candidate attraction platform has been selected as a TalentCulture 2020 HR Tech Winner.

TalentCulture, a leading media outlet and marketing consultancy, selected winning HR technologies based on a strict grid of requirements that included a demonstration of the technology’s power to successfully deliver on its promise and an analysis of user and employee comments on the product and brand.

ACTIVATE™ is a proprietary, cloud-based candidate attraction platform that delivers a quick and easy job search, improves ROI and offers robust analytics to monitor media and track budget decisions. It also delivers a branded experience with relevant content, as well as marketing outreach via email and text.

“We’re proud to have been selected as one of the leading technologies for the talent acquisition community by TalentCulture,” said Matt Adam, EVP and Chief Talent Strategist for NAS. “Validation from industry experts is always gratifying. We continue to add new features to ACTIVATE™ based on our clients’ needs – which we believe will keep us at the forefront of recruitment technology.”

Learn more and get a demo of ACTIVATE™ today.

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