Building your talent pipeline

Topics: recruitment marketing, talent pipeline, text message recruiting

Posted by Jennifer Henley, PHR & SHRM-CP on Mar 25, 2021 10:22:49 AM

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As every one of us involved in recruitment marketing and talent acquisition knows, it all starts with TALENT. Getting the right people on board is a complex and ongoing challenge. Therefore, building a pipeline of candidates goes a long way toward helping you reach your goals. In this post, we’ll talk about why you need a talent pipeline strategy, what the advantages are and how you go about building and engaging candidates who have opted into your pipeline

1. What is a talent pipeline?

You’ve probably seen the following stat:
Only 25% of the workforce is actively looking at any given time, but 85% is willing to talk.

And you probably know that you need to reach out to both active and passive candidates if you are going to meet your hiring goals. After all, there is a pretty huge number of passive candidates that you could convert into applicants with the right messaging and nurturing. That’s why it is key to build your talent pipeline.

A talent pipeline is a collection of candidates that are engaged and can be easily contacted when relevant roles become available. They could include any of the following:

  • Candidates that your team has sourced
  • Leads from careers fairs or events
  • Unsuccessful applicants that you’d like to re-engage
  • People who signed up for your Talent Network
  • Individuals from diversity initiatives, executive or corporate searches
  • Job seekers who visited your site but left without taking action
  • Candidates who were referred by current employees
  • Current employees who may be ready for a promotion
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ACTIVATE wins TalentCulture tech award for second time

Topics: HR technology, recruitment marketing, candidate experience

Posted by NAS on Jan 21, 2021 4:54:21 PM

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NAS is pleased to announce that our ACTIVATE® candidate attraction platform has been selected as a TalentCulture 2020 HR Tech Winner for the second time.

TalentCulture, a leading media outlet and marketing consultancy, selected winning HR technologies based on a strict grid of requirements that included a demonstration of the technology’s power to successfully deliver on its promise and an analysis of user and employee comments on the product and brand.

The awards site notes with regard to ACTIVATE: "The ACTIVATE mobile-responsive design provides candidates an excellent user experience with multiple ways to search and apply for jobs. Employers experience an improved ROI with better SEO rankings and ACTIVATE allows for quick and easy analysis of monitoring and tracking results."

Cyndy Trivella, Managing Partner of TalentCulture added: "There are very few recruitment marketing agencies that excel at building technology designed to appeal to such a vast audience. NAS Recruitment Innovation is a standout with its technology that creates a wonderful user experience for both the job seeker and HR professional. This, coupled with their reputation for delivering outstanding service, sets them apart in the space and is what makes them a two-time TalentCulture HR Technology Winner."

ACTIVATE™ is a proprietary, cloud-based candidate attraction platform that delivers a quick and easy job search, improves ROI and offers robust analytics to monitor media and track budget decisions. It also delivers a branded experience with relevant content, as well as marketing outreach via email and text.

You can learn more about the 2021 winners of TalentCulture Awards here

Learn more and get a demo of ACTIVATE™ today.

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Your Programmatic Playbook

Topics: recruitment marketing, programmatic advertising

Posted by Eric Sandler on Nov 9, 2020 9:00:00 AM

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For a few years now, we’ve been talking about the power of programmatic advertising and how it can transform your recruitment media spend in some pretty dramatic ways. But first, a quick refresher: programmatic media buying is the algorithmic purchase and sale of advertising space in real time. It involves the buying, placement and optimization of ads performed by software, rather than people. It is a proactive, targeted strategy that allows you to:

  • Purchase online job ads in real-time, based on preset rules and targeted on a pay-per-click or pay-per-apply basis
  • Optimize price per candidate by key metrics that you define
  • Spread budget allocation across targeted jobs
  • Stop wasting ad spend on non-converting jobs
  • Automate time-consuming manual bidding and reporting
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