The lure of a great landing page

Topics: recruitment marketing, landing pages

Posted by Charles Kapec on Jan 24, 2019 9:00:00 AM

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It’s simple. Every successful recruitment marketing campaign needs a great landing page. Especially in the digital age, where you are often recruiting with a brief post, Google ad or even a text, you need to direct candidates to a landing page with specific and recognizable content. Some media (like Google) will even measure your campaigns by how relevant the landing page is to your message.

When we are setting up a recruitment marketing campaign for a client and we’re asked to direct candidates to a job posting, an ATS landing page or a career site home page, NAS will suggest developing a landing page. While general destinations may be fine for awareness campaigns, they are not ideal for targeting candidates in specific disciplines, promoting an event or hiring for a location – the most frequent “asks.”

Here are some handy rules to guide you in creating an effective landing page. (Or you could ask your agency, like NAS, to do it for you!)

Know your purpose

The campaign you are running determines the content on the landing page. Are you promoting a hiring event for nurses? Are you hiring for manufacturing employees at a specific location? Are you targeting pharmacy techs for multiple locations? Think about your goal, then put yourself in the candidate’s place and decide what you would want to know before taking action. That’s the starting point for your page.

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Why You Need A Full-Service Recruitment Agency

Topics: recruitment strategy, recruitment marketing, programmatic advertising

Posted by Sean Bain on Apr 30, 2018 9:02:00 AM

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As an HR recruitment or talent acquisition professional, you have a lot to juggle. That’s why anything that saves you time is worth exploring. If you deal with multiple service providers when it comes to your recruitment and HR communications needs, you may be wasting time and money. The solution? A full-service agency, like NAS Recruitment Innovation. Why? 

Keeping abreast of the ever-changing tactics, trends, media and evolving solutions in recruitment is no easy task, especially while managing your everyday workload.
Creating media plans and strategies, writing copy and designing marketing pieces, contacting and managing vendors…all of this take a lot of time and bandwidth that most HR professionals do not have to spare. A full-service agency can do it all, and more.

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See What We’ve Been Up To

Topics: employment branding, recruitment videos, recruitment marketing, employee referral programs, boomerang recruiting, career sites

Posted by NAS on Jan 25, 2018 9:00:00 AM

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NAS has updated our site (nasrecruitment.com) to add more case studies. We’re showcasing some of the recent work we’ve done for clients in a variety of different areas of recruitment marketing:

We hope you’ll take a look and let our clients’ bold ideas inspire you, as well.

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Our Top Blog Posts for 2017

Topics: recruitment marketing

Posted by NAS on Dec 29, 2017 12:35:16 PM

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At NAS Recruitment Innovation, we hope you had great success with your talent acquisition efforts in 2017. Recruiting top candidates is not an easy task. That’s why it’s important to stay ahead of the curve with the latest and greatest recruitment strategies.

There is a lot to consider – leveraging social media, creating career sites that are engaging and mobile friendly, providing a great candidate experience and getting the best return on your investment.

As you look ahead to the challenges you’ll face in 2018, we thought you might enjoy reviewing our top posts of 2017.

Top 10 Creative Ways to Celebrate Nurses

Military and Veteran Hiring: Strategies for Success from USAA

3 Recruitment Strategies you Can Implement Right Now

Top Tips on How to Title Your Jobs

Creating Google Ads That Score with Job Seekers

In addition, you can download our e-books for more great reading in the New Year!

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Tick, Tock…it’s (almost) HR Tech Time!

Topics: HR technology, recruitment marketing

Posted by NAS on Sep 28, 2017 9:00:00 AM

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The 2017 HR Technology Conference & Exposition is fast approaching. For 20 years, HR Tech has been “THE Event” attended by the foremost industry experts, software vendors, thought leaders from major and emerging HR consultancies and every vital HR professional.

HR Technology® Conference & Exposition
OCTOBER 10 - 13, 2017
THE VENETIAN, LAS VEGAS

This year, Matt Adam and Jason Rellick of the NAS team will be on hand to showcase our ACTIVATE candidate attraction platform and discuss other new technologies for HR.

  • NAS will be in booth #1438 during exhibit hours October 10-12.
  • We’re hosting a drawing each day for a $100 casino chip for The Venetian or a $100 gift card. Enter the drawing now or register at our booth at the conference. Winner need not be present to claim prize.
  • Time is running out, but you can still register for HR Tech and get a $200 discount.
We’ll see you at HR Tech!
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