IT’S WHAT’S INSIDE THAT COUNTS: THE IMPORTANCE OF INTERNAL BRANDING

Topics: employment branding, recruitment strategy, employee retention, internal branding

Posted by Lisa B. Radloff on Jul 1, 2019 2:47:16 PM

The importance of internal branding

In the recruitment world, we’re often so externally focused that we overlook an equally important component of company identity: internal branding. Smart organizations realize that a company brand is only as strong as its alignment with internal branding. Building and maintaining a strong internal brand will resonate with outside audiences – your potential future hires – only when it mirrors external messaging and lives up to the promises being made to the public. So, how do you build an authentic internal brand?

Internal branding is a continuous process in place by which you ensure your employees understand the ‘who’ and ‘why’ behind your business proposition. Bloomberg

Your business doesn’t have “values;” the people within it do.
Like its namesake, internal branding cannot exist without employee advocacy, but don’t expect buy-in if corporate behavior and policy indicate otherwise. Are your company values merely a list of hollow buzzwords or phrases that no one believes in or cares about? If you want to create true values that define your business, the first place to start is with the very people you expect to promote and uphold them – your employees.

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The Five Rs of Employee Retention

Topics: boomerang recruiting, employee retention

Posted by Lori Vrcan on May 31, 2018 9:00:00 AM

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In a perfect world, employee turnover would not be a problem. But as HR professionals can attest, the world is far from perfect. Turnover is expensive, hurts organizational growth and can negatively impact overall company performance. Although turnover is inevitable, it can be controlled – and that control is especially important when it comes to high-performing associates who are looking for greener pastures. That’s where the five Rs come in. A simple retention strategy? Perhaps. But when executed effectively, it can be a lifesaver.

Respect
You’ve heard it many times before: Treat others as you wish to be treated. And who among us does not want to be treated with respect? Respecting others means showing courtesy, kindness and empathy; listening, not just hearing, to what others have to say; appreciating each individual’s unique skills and talents; and enabling associates’ ideas to take root and grow as policy and procedure improvements.

What indicates disrespect? Making major changes without getting input from those who will be impacted, as well as berating associates, especially in front of co-workers (and yes, there is a big difference between constructive criticism and berating). It’s important for organizations to take stock of managers’ and employees’ interpersonal and communication skills. These soft skills can be culture builders or culture killers.

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