Lessons from TA tech: Embracing the Programmatic Future

Topics: programmatic advertising

Posted by NAS on Jun 12, 2019 10:25:28 AM

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Courtney Compton, NAS MediaPro Strategist and Erin Duffy, NAS Account Director attended last week’s TAtech Leadership Summit in Boston. Sponsored by Appcast, the TAtech Leadership Summit is the only conference focused solely on the application of pro

grammatic technology in recruitment advertising. Here are Courtney’s and Erin’s insights from the Summit.

Initial Impressions

Courtney: This was my first time at TAtech’s Leadership Summit on Programmatic Ad Buying. I found the summit to be a great learning experience. The welcome reception at Fenway Park was a really fun time. It provided an opportunity to meet people I have only spoken with via phone or email. Throughout the summit, I had the opportunity to network with colleagues in the recruitment media industry.

Erin: It was also my first time at TAtech. Seeing some of the vendors you talk with over email or on the phone every day/week was a great experience. All came forward with promise of advancements in their own platforms or intentions of looking to improve their relationships with us for a better experience for our clients. Programmatic is still new to the industry and it was encouraging to see it evolving from all sides (ATS, programmatic vendors, media and other agencies).

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Winning the internship wars: key components of a successful internship program

Topics: college recruiting, internships

Posted by Lisa B. Radloff on May 30, 2019 2:37:37 PM

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The competition for interns is fierce, and today’s college graduates are a new breed. As Millennials (the youngest being 25) and Gen Z (the oldest being 23) make their way into the workforce, they present unique advantages for employers. Technically savvy and achievement oriented, this highly functioning demographic grew up in the age of transparency—and they expect the same honesty and candor from their employers.

So, how do you reach interns? How do you establish an application process that works for them?
Here are a few tips that have proven successful for our clients:

  1. Set up an Events page on your career site to promote college visits.
  2. Staff your events with recruiters who can answer the questions potential interns may have (pay rate, schedule, current openings, application requirements, etc.).
  3. Initiate a social media drip campaign to continuously communicate both your employer brand and available internships. Popular examples include Facebook sponsored posts and Google pay-per-click campaigns. You may also wish to create a specific landing page for intern response and include tracking code to gauge traffic.
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You can’t hide from AI

Topics: recruitment strategies, AI

Posted by Maggie Lyall on May 8, 2019 9:31:03 AM

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Where Does AI Fit in the Recruitment Process?

Manually screening resumes. Answering basic questions. Scheduling interviews. These are all tasks that busy HR professionals would be happy to hand over to someone else, even if that someone isn’t a person at all.

Welcome, AI!

According to ideal.com, this emerging facet of HR technology is designed to reduce—or even remove—those time-consuming activities that back up the hiring process by as long as several months. And accurately screening resumes is a crucial step, since identifying the right candidates in a sea of resumes is often an overwhelming and time-consuming job.

But that’s just the beginning. Not only does Artificial Intelligence (AI) significantly cut down the time it takes to find quality people, it reduces human bias (also known as the “gut feelings” of the hiring manager). Some thoughts you don’t want to cross your mind, but could…Is the applicant a graduate of your college? Bonus points for her! Did he belong to your fraternity? Must be a great guy! You get the picture.

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NAS gives back at the Greater Cleveland Food Bank

Topics: giving back

Posted by NAS on Apr 24, 2019 3:15:07 PM

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The NAS team in Cleveland was proud to recently spend a few hours working at the Greater Cleveland Food Bank. The Greater Cleveland Food Bank is the largest hunger relief organization in Northeast Ohio having provided more than 57 million meals in 2018 to hungry people in Cuyahoga, Ashtabula, Geauga, Lake, Ashland and Richland counties.

 A number of our employees worked in Sorting, helping to verify, sort and place items in the required bins. We worked alongside a number of regular volunteers and received excellent training and support from the staff at the Food Bank. We’d like to thank them for letting us share in their extraordinary work!

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 Matt Stenger, CFB volunteer, Eric Brill, Danielle Hayden and Patty Watt

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How Refreshing! NAS Recruitment Innovation has a new website.

Topics: recruitment marketing, NAS

Posted by NAS on Apr 10, 2019 9:00:00 AM

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NAS is excited to announce that we have updated our website to make it easier than ever before to learn about our organization and all that we have to offer.

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