ACTIVATE wins TalentCulture tech award for second time

Topics: HR technology, recruitment marketing, candidate experience

Posted by NAS on Jan 21, 2021 4:54:21 PM

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NAS is pleased to announce that our ACTIVATE® candidate attraction platform has been selected as a TalentCulture 2020 HR Tech Winner for the second time.

TalentCulture, a leading media outlet and marketing consultancy, selected winning HR technologies based on a strict grid of requirements that included a demonstration of the technology’s power to successfully deliver on its promise and an analysis of user and employee comments on the product and brand.

The awards site notes with regard to ACTIVATE: "The ACTIVATE mobile-responsive design provides candidates an excellent user experience with multiple to search and apply for jobs. Employers experience an improved ROI with better SEO rankings and ACTIVATE allows for quick and easy analysis of monitoring and tracking results."

ACTIVATE™ is a proprietary, cloud-based candidate attraction platform that delivers a quick and easy job search, improves ROI and offers robust analytics to monitor media and track budget decisions. It also delivers a branded experience with relevant content, as well as marketing outreach via email and text.

You can learn more about the 2021 winners of TalentCulture Awards here

Learn more and get a demo of ACTIVATE™ today.

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Five Career Site Trends for 2021

Topics: career sites, employment branding, recruitment analytics

Posted by Charles Kapec on Jan 12, 2021 5:12:03 PM

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Attend our upcoming webinar on Wednesday, January 20 at 1 pm EST on Career Site Trends for 2021. Register now.

As we begin a new year with new challenges, now is the perfect time to review your career site with a critical eye. Career site creativity has been driven by the candidate experience in recent times – and that trend will continue. Sites are designed around the job search – the main reason candidates visit your site. Easy navigation, bite-sized content and flawless functionality will remain important. NAS has identified several additional trends that will be important for every organization to consider:

Trend #1: Data drives career site design and content
Review your career site analytics regularly in 2021 – we do it monthly to understand immediate strategy impact, and quarterly to review ongoing trends with our clients. Understanding candidate behavior will tell you how to update your design and content to enhance the job seeker experience and ultimately encourage more applications. Here are a few data points we follow for our clients and how they can impact site design:

  • Click-thru and application rates: First and foremost, you want to know if candidates are finding and applying for jobs. If these rates are low, we might consider making the Job Search more prominent on the page. If there is significant drop-off somewhere in the process, where is it happening and what can we do to fix it?
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3 ways your employees can tell your story

Topics: video, employment branding, recruitment videos, employee testimonials

Posted by Lisa B. Radloff on Dec 16, 2020 1:11:00 PM

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Every employer has a story to tell. And every story is a unique insight into what makes your company stand out amongst your competitors. Your career site is the ideal place to tell your company’s story in a personalized, compelling way that resonates honestly with job seekers. So, how can you capture your company’s essence to create organic, genuine relationships with candidates?

Your best ambassadors are right on front of you
Your greatest advocates and most credible storytellers already work for you. Instead of stock images and blanket mission statements, let your current employees be your voice: there is no one more uniquely qualified to provide genuine, impactful insight into your organization and what it’s like to work there. Here are some ideas on the best way to involve your people in your employment messaging.

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The 2021 Calendar of Healthcare Recognition Days is Here

Topics: healthcare recognition calendar, recognition calendar

Posted by NAS on Dec 10, 2020 9:00:00 AM

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The 2021 Calendar of Healthcare Recognition Days is Here

  • When is Oncology Nurses Month?
  • What’s the date for Medical Assistants Recognition Day?
  • What about National Nurse Practitioner Week?

One of the best ways to increase employee engagement is through incentives, rewards and recognition. Each year, NAS puts together an annual listing of healthcare-related recognition events. Our 2021 Calendar of Healthcare Recognition Days is an invaluable resource for you and your team. It features a comprehensive, 12-month listing of healthcare-related recognition events, complete with descriptions and links.

This is one of our most popular offerings every year. Get your 2021 calendar today!

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