Season's Greetings from NAS

Posted by NAS on Dec 13, 2018 9:00:00 AM

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NAS 2019 Recognition Day Calendars are here!

Topics: healthcare recognition calendar, recognition calendar

Posted by NAS on Dec 5, 2018 3:21:35 PM

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Have you ever wanted to know the following recognition dates?

  • Retail Employees’ Day
  • National Nurses Week
  • Customer Service Week
  • National Histotechnology Professionals Day
  • National Plumbers Day

NAS’ Calendars of Recognition Days are our most downloaded offers. Our 2019 calendars feature a comprehensive, 12-month listing of recognition events—including event descriptions and links. The information we include is vast (including all of the above events and much more), and the desire for a one-stop source for a listing of days to honor employees is obviously strong. Enlightened, forward-thinking companies (that’s you) understand that one of the most effective ways to promote employee engagement is through recognition -- and it's handy to have a comprehensive list like ours.

Our first calendar features recognition days across all industries, including business, education, healthcare, manufacturing, restaurant, retail, technology and more.

2019 recognition calendar download
Our second calendar includes only healthcare recognition days and is designed specifically for healthcare organizations.

2019 healthcare recognition calendar download
Download and enjoy our FREE calendars today!

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Programmatic Power Plays

Topics: programmatic advertising, recruitment strategies

Posted by NAS on Nov 9, 2018 3:03:30 PM

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We’ve been telling you about the power of programmatic advertising and how it can transform your media purchasing in some pretty dramatic ways. As more and more clients adopt this approach, success stories begin to emerge. We thought it might help to highlight a few case studies from our clients that provide insight into how programmatic advertising works – and get you thinking about how it might help you, too!

Case file #1: Rethinking the automatic contract renewal
Our healthcare client had been locked into purchasing contracts on an annual basis with certain media partners. We ran a trial of NAS MediaPro for three months, just prior to their annual renewal of a large contract. Based on results from the campaigns, we made the decision to NOT renew that annual contract, but to still include that site as a vendor through programmatic purchasing. The client was saved from a dreaded annual commitment and the difficult process of forecasting the exact number of postings to buy. Yet, they are still able to leverage the site at competitive pricing and get great results from it on an as-needed basis.

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Scary Situations, Spooktacular Solutions

Topics: programmatic advertising, recruitment strategy, open house for recruiting

Posted by NAS on Oct 25, 2018 10:07:19 AM

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Recruitment marketing can send chills down your spine when the unexpected hits. Problems can creep up on you and challenges often need to be solved ASAP. In honor of Halloween, we asked the NAS team to tell their scariest recruitment stories and how they fixed the frightening for our clients.

Tracy O’Neal | Account Director

Scary Situation:
My client’s career site provider contract was expiring at the end of the month. Meanwhile, the client did not have a new solution in place. They needed an interim way to handle job-seeker site traffic while they transitioned to a new career site.

Spooktacular Solution:
NAS quickly developed a landing page rolling out the client’s new employment brand, and linked job seekers to the client’s ATS. This strategy provided a seamless user experience, and allowed the client and NAS the necessary time to develop additional content for their full career site. 

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Getting good with Google for Jobs

Topics: Google for Jobs

Posted by Ashley Kauffman on Oct 18, 2018 9:00:00 AM

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As recruitment technology continues to evolve at warp speed, one simple truth remains: the job search is an information game, and Google is the clear winner. As the #1 ranked search engine in the world, Google is constantly optimizing and refining its features to deliver the best user
experience. It’s no secret that Google for Jobs can increase the sheer number of job seekers who will see your job listings. So, how do you optimize your job postings to appear in Google search results?

There’s no trick to having your content displayed. Give Google what it wants, and it will deliver. In fact, Google wants to help you! There is a wealth of information on the topic, but this is a blog post, not a thesis. So let’s focus on the fundamentals:

What is Google for Jobs?
Google for Jobs has one job: to simplify the job search for candidates. Google for Jobs is simply an enhanced search tool that aggregates job postings from across the web and displays them in Google Search. Google for Jobs sources, indexes and displays job listings from various job boards and career site pages, thereby allowing job seekers to view job openings via a quick Google search. 

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