Interview with Advisor Group: How to tackle a career site project

Topics: career sites, recruitment videos, recruitment strategies

Posted by NAS on Nov 11, 2019 9:00:00 AM

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In the past year, Advisor Group has made significant updates to their career site. We recently spoke with Leigh McCluskey, Senior Vice President of Talent Acquisition for Advisor Group, to learn about the important elements of an effective career site for one of the nation’s largest networks of independent wealth management firms.

When you began thinking about updating your career site, what were the goals you set for yourself and Advisor Group? What were some of the “must-haves” for you?

We really didn't have a career site presence. At the time, Indeed was the only place you could find out anything about us or our jobs. I wanted to make sure that we were able to tell the story of our company and culture in a very different way from the rest of the players in our industry.
I think people have stereotypes about what “financial services” looks and feels like. We didn’t want to look like every other financial services career site out there. In addition, we were separately launching a corporate brand independent of the career site, and we wanted to make sure that we were in sync from a philosophical perspective regarding both entities.

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The Power of Analytics: Finding Your Measure of Good

Topics: recruitment analytics, recruitment strategies, analytics

Posted by Ashley Kauffman on Oct 28, 2019 10:36:14 AM

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When it comes to recruitment marketing analytics, many organizations remain narrowly focused on an increase in numbers. However, the most useful analytics tell the story of the candidate journey with an acute focus on the why behind the what.

At NAS Recruitment Innovation, we believe that analytics need to be interpreted with your holistic recruitment strategy in mind. While the ultimate measure of good is, invariably, the hire, analytics will help you determine which sources are working to achieve your recruitment goals, which are not, and when it’s time to shift strategy. So, where do you start? With the general analytics framework:

Key Performance Indicators (KPIs)
  • Unique visitors
  • Job views
  • Apply starts
  • Completed applies
  • Hires
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HR Tech 2019: The Highlight Reel

Topics: recruitment strategy, AI, HR Tech

Posted by NAS on Oct 10, 2019 12:01:41 PM

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Once again, several members of the NAS team attended the HR Technology Conference & Exposition last week in Las Vegas. We saw lots of familiar faces, met many new people and learned a ton. Here are some of the highlights:

Keynote Address
The keynote address was delivered by Barbara Corcoran, investor and judge on ABC’s Shark Tank, who shared her secrets for success in a highly charged, very personal narrative of her storied career. She shared her five key lessons on building a successful business, which namely involves focusing on the power of your brand. Corcoran was able to build a brand from essentially nothing by pushing boundaries on advertising, thinking outside of the box, keeping employee satisfaction a priority and positioning her business (purposefully or by mistake) as the elite – and it paid off when she sold her company, The Corcoran Group, for an astounding $66 million.

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NAS Lights the Night for The Leukemia & Lymphoma Society

Posted by Megan Zelch on Oct 7, 2019 2:37:42 PM

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On Sunday, October 6, John Carreon, Robin Carreon, Erin Duffy, Debbie Hayes and I walked in the Light the Night Walk. What an amazing experience it was!

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John Carreon, Robin Carreon, Erin Duffy, Debbie Hayes and Megan Zelch

Sponsored by The Leukemia & Lymphoma Society, the event brought several thousand people out to support the cause. There were booths, a food tent and food trucks set up around Wade Oval that we could visit. The ceremony started at 7:15 pm, as we heard stories from survivors and others. As those stories were told, the different groups lit their lanterns and raised them in the air.

First were the yellow lanterns for those who had lost someone. They were followed by the white lanterns for the survivors. Last were the red lanterns, for the supporters. We then all came together raising our lanterns to light up the night. We started the walk at Wade Oval in Cleveland and walked one mile around University Circle. The walk was followed by fireworks to close out the event. 

As a team, NAS raised a total of $1,090 for the Leukemia & Lymphoma Society. We look forward to walking again next year!

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