Does the data in your ATS have “the right stuff?”

Topics: HR tools, talent pipeline, ATS

Posted by Eric Brill on Feb 13, 2020 11:51:09 AM

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If you’ve heard it once, you’ve heard it a thousand times: for recruitment success, you need to optimize the candidate experience. But have you ever considered how the data in your ATS can positively or negatively impact the job-search experience? You can make a few relatively easy adjustments to ensure job seekers get what they want and need.

Job categorization
The job categorization in your ATS needs to be candidate-centric. Some organizations categorize in a way that fits the internal needs of their hiring or charge-back process and not the needs of job seekers.

  • Don’t make your categorization overly complex; it needs to represent the way your candidates are most likely to search.
  • Employ job families, then sub-categories to help candidates drill down.
  • Find the right balance: you can err in making categories too broad or too specific.

Think like a candidate. Your ATS job categorization should not be self-serving, but rather candidate-serving.

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We're showing our heart at NAS

Topics: giveNAS

Posted by NAS on Feb 7, 2020 2:13:19 PM

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In 2020, NAS instituted a new company initiative, giveNAS, which supports different causes throughout the year. February is American Heart Health month, and we’re focusing our efforts on heart health and the American Heart Association. As heart disease and stroke are the number one killer of women, the American Heart Association created Go Red For Women, a passionate social initiative designed to raise awareness of women’s heart health.

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Recruitment Fraud: How to Protect Your Brand

Topics: recruitment fraud

Posted by Lisa B. Radloff on Jan 28, 2020 4:33:26 PM

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Long gone are the days when a candidate could make a phone call to talk to a recruiter as a first point of contact or (can you imagine?) show up unannounced at the business location to apply for an advertised opening.

From entry-level to executive roles, the job search is now conducted online and the application process has morphed into a major time saver for candidates and recruiters alike. Still, it ain’t all sunshine and rainbows: with digital expedience comes elevated risk for both job seekers and employers. How? Let’s start by defining the two-headed beast making its way into the recruitment landscape:

What is Recruitment Fraud?
Recruitment fraud is an intricate, intentional scam devised by impostors posing as recruiters or representatives of a company or business, promoting fake job opportunities to job seekers. The scam is conducted through online communication, oftentimes involving fake websites and spoofed emails cleverly designed to fool its intended recipient: the job seeker. Fraudulent tactics generally involve:

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Blowing off steam, Topgolf style

Topics: NAS

Posted by NAS on Jan 15, 2020 4:08:34 PM

The entire NAS team was in town for our annual meeting at our Corporate Headquarters in Cleveland. After an intense day of brainstorming and strategizing, we always end with some stress-relieving fun. This year’s outing was at Cleveland’s newest indoor entertainment attraction, Topgolf. From suspected ringers (we’re looking at you, Matt, Phil, Eric, Sean, The Jasons) to toddler-level golfing skill (we don’t want to mention names…Jesse and Lisa), the team had a great time and pretty much shut the place down at closing time. Thanks, security, you were pretty cool about it.

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Katie, Jenn, Danielle, Cricket, Charles

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Megan, Kris, Patty, Mary

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Chris, Todd

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Getting the gist of Google Ads

Topics: recruitment marketing, recruiting with Google, recruitment strategies, Google Ads

Posted by Allison Padgett on Jan 8, 2020 11:28:02 AM

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Making our way in the fiercely competitive landscape of likes and clicks is tough. Fortunately, Google Ads is here to help. Advertising with Google allows you to control your messaging, own your search engine results page (SERP) and build your career brand – all while targeting the candidates you desire.

Google Ads has two components that we use on a daily basis for our clients at NAS, the Search Network and the Display Network.

Google Display Network
The Google Display Network reaches over 90% of internet users worldwide. Google Display is divided into two segments: retargeting and managed placement. Managed placement is all about targeting the audiences and content of websites that are related to what you are promoting, while retargeting is used to keep past visitors to your site engaged.

Managed placement advertising allows us to target the passive job seeker. The user may not exactly be in “job search mode” but while going about their normal internet activity they will see your ads, thus creating awareness.

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