Programmatic Power Plays

Topics: programmatic advertising, recruitment strategies

Posted by NAS on Nov 9, 2018 3:03:30 PM

Programatic-PowerPlays_Blog_Header 

We’ve been telling you about the power of programmatic advertising and how it can transform your media purchasing in some pretty dramatic ways. As more and more clients adopt this approach, success stories begin to emerge. We thought it might help to highlight a few case studies from our clients that provide insight into how programmatic advertising works – and get you thinking about how it might help you, too!

Case file #1: Rethinking the automatic contract renewal
Our healthcare client had been locked into purchasing contracts on an annual basis with certain media partners. We ran a trial of NAS MediaPro for three months, just prior to their annual renewal of a large contract. Based on results from the campaigns, we made the decision to NOT renew that annual contract, but to still include that site as a vendor through programmatic purchasing. The client was saved from a dreaded annual commitment and the difficult process of forecasting the exact number of postings to buy. Yet, they are still able to leverage the site at competitive pricing and get great results from it on an as-needed basis.

Read More

Scary Situations, Spooktacular Solutions

Topics: programmatic advertising, recruitment strategy, open house for recruiting

Posted by NAS on Oct 25, 2018 10:07:19 AM

Scariest_Blog_Header 

Recruitment marketing can send chills down your spine when the unexpected hits. Problems can creep up on you and challenges often need to be solved ASAP. In honor of Halloween, we asked the NAS team to tell their scariest recruitment stories and how they fixed the frightening for our clients.

Tracy O’Neal | Account Director

Scary Situation:
My client’s career site provider contract was expiring at the end of the month. Meanwhile, the client did not have a new solution in place. They needed an interim way to handle job-seeker site traffic while they transitioned to a new career site.

Spooktacular Solution:
NAS quickly developed a landing page rolling out the client’s new employment brand, and linked job seekers to the client’s ATS. This strategy provided a seamless user experience, and allowed the client and NAS the necessary time to develop additional content for their full career site. 

Read More

Getting good with Google for Jobs

Topics: Google for Jobs

Posted by Ashley Kauffman on Oct 18, 2018 9:00:00 AM

GoogleJobs_Blog_Header

As recruitment technology continues to evolve at warp speed, one simple truth remains: the job search is an information game, and Google is the clear winner. As the #1 ranked search engine in the world, Google is constantly optimizing and refining its features to deliver the best user
experience. It’s no secret that Google for Jobs can increase the sheer number of job seekers who will see your job listings. So, how do you optimize your job postings to appear in Google search results?

There’s no trick to having your content displayed. Give Google what it wants, and it will deliver. In fact, Google wants to help you! There is a wealth of information on the topic, but this is a blog post, not a thesis. So let’s focus on the fundamentals:

What is Google for Jobs?
Google for Jobs has one job: to simplify the job search for candidates. Google for Jobs is simply an enhanced search tool that aggregates job postings from across the web and displays them in Google Search. Google for Jobs sources, indexes and displays job listings from various job boards and career site pages, thereby allowing job seekers to view job openings via a quick Google search. 

Read More

Don’t Lose Them At Your Career Site

Topics: career sites, candidate experience

Posted by Lisa B. Radloff on Oct 4, 2018 9:00:00 AM

CareerSiteStrategies_Blog_Header

Your career site is the first place candidates go when their interest is piqued, and it’s the hub for getting candidates into your recruitment pipeline. And yet, many organizations still take a “set it and forget it” approach to their career site.

Is your career site working to keep candidates engaged while moving them into your recruitment process? While there are many ways to make your career site a great candidate attraction platform, there are also key best practices to follow. If you are experiencing candidate drop-off, consider the following tried-and-true tactics:

1. Promote your culture front and center
Culture, mission and values resonate with candidates, particularly those who are not yet fully active in their job search. Passive candidates who are just beginning to look around will be swayed to another organization if they feel a better culture fit.

Your own employees are your greatest ambassadors. Let them shine on your career site and allow them to “tell your story” in a unique and compelling way. Create a bank of testimonials and refresh them on a regular basis. Develop videos as your budget allows and give them a prominent place on the page.

2. Make your jobs easily searchable
Most candidates want to see what jobs are available before they do anything else on your site. Readily available, easy-to-navigate job search functionality is a core component of high-performing career sites. It allows candidates to quickly find jobs that are most relevant to them, based on search criteria of their choosing. 

Read More

Subscribe to Email Updates

Recent Posts

Recruiting Brief