A Better Candidate Experience: 3 Tips to Improve your Career Site

Topics: career sites, employment branding, SEO, candidate experience

Posted by Matt Adam on Sep 15, 2020 9:00:00 AM

Tips for a better candidate experience

Outside of your own employees, your career site is your #1 touchpoint with candidates and the top employment branding asset in your arsenal. It is your “handshake moment” with candidates and often it is their first impression of your organization. First, candidates have to be able to find your site. Next, they need to be inspired to apply. Finally, they want a simple and easy search experience. Here are some tips on how to get there.

Tip 1: Search Engine Optimization (SEO) is fundamental
When you think about a career site, it’s not just about the stand-alone career site itself; it’s about how it interacts with the greater web. One thing we do know about candidate behavior is that it constantly changes. Therefore, it is vital to consider how candidates are initially searching for jobs and how your career site is a component of that search.

SEO is a method of inbound marketing that makes your content findable and trackable by Google, Bing and other search engines. Data suggests that anywhere from 70% to 86% of candidates start their job search on their preferred search engine, typing in a search string such as Engineering jobs near Denver Colorado. They get served up content that is deemed most relevant by the search engine – content which may not include yours if you are not SEO-savvy or do not have the right technology in place.

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NAS Webinar: Enhancing the Candidate Journey

Topics: career sites, candidate experience, Webinar

Posted by NAS on Sep 4, 2020 1:00:00 PM


Join Matt Adam, EVP and Chief Talent Strategist, and Charles Kapec, Creative Director at NAS Recruitment Innovation, for an informative 30-minute webinar on enhancing the candidate journey. We’ll discuss how candidates look for jobs and what they expect from you, then provide tips on how you can deliver on their expectations and convert them into hires. Topics include:

  • Making SEO work for you
  • The importance of a mobile platform
  • Keys to a candidate-friendly career site
  • The importance of measuring along the way

NAS Webinar Series:
Enhancing the Candidate Journey
Wednesday, September 23
1pm to 1:30pm EST


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The Road to Recovery Readiness

Posted by Mike Shaughnessy on Aug 12, 2020 2:07:27 PM


As most of the workforce begins to shift into recovery mode, one point is clear: the recruitment landscape is poised for a seismic shift in the way employers are positioning their branding and communicating with candidates. With regard to hiring, certain industries haven’t skipped a beat; some are in hiring freeze mode; and still others are in a holding pattern, awaiting the opportunity to either rehire furloughed employees or consider targeting new talent re-entering the workforce.

No matter where your organization is positioned in the hiring spectrum, it’s important to
consider what you can do today to prepare for the hiring recovery. The following are recommendations to consider:

Workforce Planning 
What is your workforce going to look like when you bring people back? How subtly – or drastically – will your environment be altered? How are you prioritizing staff re-integration? Have your needs shifted so dramatically that you are considering a permanent hybrid of on-site/remote work options? A few “quick hits” that you can address right now include:

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NAS announces new Chief Operating Officer Bryan Martin

Topics: NAS

Posted by NAS on Jul 9, 2020 4:20:04 PM


NAS Recruitment Innovation is pleased to announce that Bryan Martin has joined us as Chief Operating Officer. He brings to our team over 25 years of highly successful experience working in the talent acquisition and development space.

Bryan built his career at Caliper, a 60-year-old HR talent measurement firm, where he spent his time in a variety of areas of the organization, including QA, Marketing, Sales and IT. For the last 15 years, he led operations with a strong emphasis on technology. His last three years were as COO, building out a collaborative culture, transforming the company’s technology platform and increasing sales.

As he joins NAS, Bryan will work with the existing team to leverage and enhance our ACTIVATE™ technology platform, while also helping us develop and execute innovative solutions and processes that will improve recruitment marketing for our clients, prospects and partners. With over 70 years of ongoing success, NAS is excited to open this new chapter and extend our industry leadership into the future.

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