Creating Google Ads That Score with Job Seekers

Topics: recruiting with Google, Google Ads

Posted by NAS on Aug 18, 2016 9:00:00 AM


Google now processes over 40,000 searches every second, which equals 3.5 billion searches per day. Industry experts believe there are 3-4 million businesses using Google AdWords. Are you one of them?

In a prior post, I outline the many great reasons for using a Google AdWords campaign for recruiting. Basically, our clients employ Google AdWords for positions where they know they will have an ongoing need (restaurant, call center) or positions that can be hard to fill (nursing, IT). The goal is to drive traffic on a consistent basis to the relevant page, creating a cost-effective way to keep candidates flowing and to build a pipeline of talent.

The way it works is that Google serves up appropriate ads to viewers based on the keywords they type into the engine. If a nurse types “nursing jobs in Dallas” into Google and your ad is relevant, your ad will be served up to her. However, it’s a little trickier than that, as Google has a complicated way to decide what “relevant” means to seekers, based on several factors.

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