NAS Webinar: Five Ways to Improve Your Career Site

Topics: career sites, candidate experience, Webinar

Posted by NAS on Jul 1, 2020 5:21:29 PM

Webinar_Series_5tips_Header

Your career site should be the focal point for your recruitment marketing strategy – the place where you drive all candidates, let them view your jobs and tell them your story. Join Matt Adam, EVP and Chief Talent Strategist, and Jennifer Henley, VP of Client Services, for a 30-minute session that will help you understand what job seekers are looking for – and where your site might fall short. The presentation will include:

  • Top 5 ways to upgrade your career site
  • Insights into improving the candidate experience
  • Discussion of quick wins and longer-term strategies

Get some great ideas from our team. See examples of career sites that succeed. And learn what you can do to improve your candidate experience.

NAS Webinar Series:
5 Ways to Improve your Career Site
Wednesday, July 22
1pm to 1:30pm EST

RegisterNow

Read More

Interview with Advisor Group: How to keep a career site fresh

Topics: career sites, recruitment videos, recruitment strategies

Posted by NAS on Nov 18, 2019 9:00:00 AM

LeighMcCluskey_AdvisorGrpn_Blog_Header

In part one of our interview, we discussed career site goals with Leigh McCluskey, Senior Vice President of Talent Acquisition for Advisor Group. In part two, Leigh takes us through Phase 2 of their career site implementation, which involved content for University, Diversity & Inclusion and Community Service sections, as well as photo shoots, analytics and future goals for the site.

As part of Phase 2, we added a University section. Tell us about those efforts.

We're still a relatively new company, but we are committed to evolving and developing our student intern and recent graduate entry-level programs. We worked internally to build a strong, reputable internship program within the industry. Our goal is to ensure that they’re not getting task-focused assignments, but that they are doing really impactful, value-adding work.

On the site, we wanted to tell our story in a way that candidates will appreciate how we're different. We want them to have a great experience and, consequently, be our brand ambassadors with a great story to tell. We're also expanding our presence on key campuses, partnering with universities in each of our five hubs, where we will work with a partner to conduct women's leadership events with students and faculty members.

Read More

Interview with Advisor Group: How to tackle a career site project

Topics: career sites, recruitment videos, recruitment strategies

Posted by NAS on Nov 11, 2019 9:00:00 AM

LeighMcCluskey_AdvisorGrpn_Blog_Header

In the past year, Advisor Group has made significant updates to their career site. We recently spoke with Leigh McCluskey, Senior Vice President of Talent Acquisition for Advisor Group, to learn about the important elements of an effective career site for one of the nation’s largest networks of independent wealth management firms.

When you began thinking about updating your career site, what were the goals you set for yourself and Advisor Group? What were some of the “must-haves” for you?

We really didn't have a career site presence. At the time, Indeed was the only place you could find out anything about us or our jobs. I wanted to make sure that we were able to tell the story of our company and culture in a very different way from the rest of the players in our industry.
I think people have stereotypes about what “financial services” looks and feels like. We didn’t want to look like every other financial services career site out there. In addition, we were separately launching a corporate brand independent of the career site, and we wanted to make sure that we were in sync from a philosophical perspective regarding both entities.

Read More

High-Volume Recruiting: Learning from LongHorn

Topics: career sites, recruitment marketing, recruitment strategies, high volume recruiting

Posted by NAS on Sep 25, 2019 5:29:19 PM

ScottWilliams_Longhorn_Blog_Header

Q&A with Scott Williams, PHR, Director of Talent Acquisition, LongHorn Steakhouse, Part One

As one of the nation’s premier casual dining restaurants, LongHorn Steakhouse hires 60 – 80 part-time and full-time team members per restaurant. With more than 500 locations across North America, LongHorn is an industry leader in high-volume recruiting. So, how do they manage such a seemingly daunting task? We spoke with Scott Williams, Director of Talent Acquisition for LongHorn Steakhouse, to learn how a popular steakhouse chain manages the unique challenges of high-volume recruiting in a highly competitive industry. Here’s part one of our interview.

Read More

How to Optimize the Job Search Process on your Career Site

Topics: career sites, recruitment marketing, job search

Posted by Lisa B. Radloff on Aug 7, 2019 10:11:50 AM

Optimizing your job search

Forward-thinking organizations understand that the candidate experience is of paramount importance. It begins with creative, targeted career site content and ends – ideally – with the online application process. When job seekers reach your career site, their end goal is to search and apply for open jobs—and you need to have as intuitive and seamless a job search process as possible. So, how do you know if you’re following best practices in engaging with candidates at this level of interaction?

Do this: go to your company’s career site and view the experience through the eyes of a candidate; namely, ask yourself:

“Where is the job search button?”
You would be amazed how many career sites almost seem like they are deliberately trying to hide their Search Jobs functionality. It is crucial that a quick call-to-action is always visible. Anchor the Search Jobs feature in the main navigation of your career site and also place prominent buttons at the top and bottom of the page, particularly the job description page—the last step before candidates click on Apply Now.

Read More