A Better Candidate Experience: 3 Tips to Improve your Career Site

Topics: career sites, employment branding, SEO, candidate experience

Posted by Matt Adam on Sep 15, 2020 9:00:00 AM

Tips for a better candidate experience

Outside of your own employees, your career site is your #1 touchpoint with candidates and the top employment branding asset in your arsenal. It is your “handshake moment” with candidates and often it is their first impression of your organization. First, candidates have to be able to find your site. Next, they need to be inspired to apply. Finally, they want a simple and easy search experience. Here are some tips on how to get there.

Tip 1: Search Engine Optimization (SEO) is fundamental
When you think about a career site, it’s not just about the stand-alone career site itself; it’s about how it interacts with the greater web. One thing we do know about candidate behavior is that it constantly changes. Therefore, it is vital to consider how candidates are initially searching for jobs and how your career site is a component of that search.

SEO is a method of inbound marketing that makes your content findable and trackable by Google, Bing and other search engines. Data suggests that anywhere from 70% to 86% of candidates start their job search on their preferred search engine, typing in a search string such as Engineering jobs near Denver Colorado. They get served up content that is deemed most relevant by the search engine – content which may not include yours if you are not SEO-savvy or do not have the right technology in place.

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NAS Webinar: Enhancing the Candidate Journey

Topics: career sites, candidate experience, Webinar

Posted by NAS on Sep 4, 2020 1:00:00 PM

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Join Matt Adam, EVP and Chief Talent Strategist, and Charles Kapec, Creative Director at NAS Recruitment Innovation, for an informative 30-minute webinar on enhancing the candidate journey. We’ll discuss how candidates look for jobs and what they expect from you, then provide tips on how you can deliver on their expectations and convert them into hires. Topics include:

  • Making SEO work for you
  • The importance of a mobile platform
  • Keys to a candidate-friendly career site
  • The importance of measuring along the way

NAS Webinar Series:
Enhancing the Candidate Journey
Wednesday, September 23
1pm to 1:30pm EST

RegisterNow

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NAS Webinar: Five Ways to Improve Your Career Site

Topics: career sites, candidate experience, Webinar

Posted by NAS on Jul 1, 2020 5:21:29 PM

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Your career site should be the focal point for your recruitment marketing strategy – the place where you drive all candidates, let them view your jobs and tell them your story. Join Matt Adam, EVP and Chief Talent Strategist, and Jennifer Henley, VP of Client Services, for a 30-minute session that will help you understand what job seekers are looking for – and where your site might fall short. The presentation will include:

  • Top 5 ways to upgrade your career site
  • Insights into improving the candidate experience
  • Discussion of quick wins and longer-term strategies

Get some great ideas from our team. See examples of career sites that succeed. And learn what you can do to improve your candidate experience.

NAS Webinar Series:
5 Ways to Improve your Career Site
Wednesday, July 22
1pm to 1:30pm EST

RegisterNow

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Interview with Advisor Group: How to keep a career site fresh

Topics: career sites, recruitment videos, recruitment strategies

Posted by NAS on Nov 18, 2019 9:00:00 AM

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In part one of our interview, we discussed career site goals with Leigh McCluskey, Senior Vice President of Talent Acquisition for Advisor Group. In part two, Leigh takes us through Phase 2 of their career site implementation, which involved content for University, Diversity & Inclusion and Community Service sections, as well as photo shoots, analytics and future goals for the site.

As part of Phase 2, we added a University section. Tell us about those efforts.

We're still a relatively new company, but we are committed to evolving and developing our student intern and recent graduate entry-level programs. We worked internally to build a strong, reputable internship program within the industry. Our goal is to ensure that they’re not getting task-focused assignments, but that they are doing really impactful, value-adding work.

On the site, we wanted to tell our story in a way that candidates will appreciate how we're different. We want them to have a great experience and, consequently, be our brand ambassadors with a great story to tell. We're also expanding our presence on key campuses, partnering with universities in each of our five hubs, where we will work with a partner to conduct women's leadership events with students and faculty members.

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Interview with Advisor Group: How to tackle a career site project

Topics: career sites, recruitment videos, recruitment strategies

Posted by NAS on Nov 11, 2019 9:00:00 AM

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In the past year, Advisor Group has made significant updates to their career site. We recently spoke with Leigh McCluskey, Senior Vice President of Talent Acquisition for Advisor Group, to learn about the important elements of an effective career site for one of the nation’s largest networks of independent wealth management firms.

When you began thinking about updating your career site, what were the goals you set for yourself and Advisor Group? What were some of the “must-haves” for you?

We really didn't have a career site presence. At the time, Indeed was the only place you could find out anything about us or our jobs. I wanted to make sure that we were able to tell the story of our company and culture in a very different way from the rest of the players in our industry.
I think people have stereotypes about what “financial services” looks and feels like. We didn’t want to look like every other financial services career site out there. In addition, we were separately launching a corporate brand independent of the career site, and we wanted to make sure that we were in sync from a philosophical perspective regarding both entities.

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