Insights on Incentives: A Chat with Scott Loehrke of Brighter Promotions

Topics: open house for recruiting, recruiting incentives

Posted by Lisa B. Radloff on Nov 17, 2016 9:00:00 AM


If anyone has keen insight into the promotional products marketplace, it would certainly be Scott Loehrke, key account manager for Brighter Promotions, a leading incentives company. Scott’s career path has taken him from the distributor side of the business, as a senior account manager with The Image Group, to his current position on the manufacturing supply side. We had a quick chat with him on a variety of topics related to employee recognition and the incentives industry.

What trends are you seeing in the promotions industry?

Most products are sourced through a third party. Because of logistics and the “need it yesterday” mentality, the supplier network has diversified and strengthened to the point where a lot of products can be completed and shipped out next-day. That was impossible 20 years ago; now, if you’re not providing that service as a supplier, you’re missing an opportunity. It’s all about efficiency and getting products in customers’ hands as quickly as possible.

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