As the marketing and advertising landscape continues to transform the way content is created and delivered, social media has leveraged the playing field for businesses in ways not imagined a scant few years ago. In today’s online world, brands have personal identity, people have morphed into brands and fictional characters likely have more Twitter followers than us.
As social media continues to evolve, marketing teams must continue to explore ways to “personalize” and add value to their company, business or product. The best ambassadors for your organization aren’t invented in marketing: they’re right in front of you. Your own employees represent the essence of who you are as a company, and have the tendency to attract people who are like-minded. Already an advocate for your company, your employees have much greater influence over customers and prospects than ever before.
