Talent Talk Blog | NAS Recruitment Innovation

Our Top 5 Recruitment Marketing Blog Posts of 2020

Topics: Social Media, recruitment marketing, Facebook for recruiting, recruitment analytics, recruitment strategies, employee retention

Posted by NAS on Dec 29, 2020 3:50:00 PM

2020 has been a year of turmoil, challenge and newly discovered opportunity in the recruitment marketing landscape. A new world of work emerged for many industries, and virtual interviewing became the norm for both on-site and remote jobs. This collective, immediate pivot posed both roadblocks and opportunities—from leveraging social media and digital communications, to focusing on employee retention and measuring your analytics to ensure the best ROI in your recruiting efforts.

Our NAS Talent Talk contributors provided insight on these very timely topics throughout the year. As we welcome 2021 and bid adieu to a surreal 2020, we thought you might enjoy a round-up of our top 5 blog posts of the year.

1. Need to hire now? Here’s what you need to know.
As the pandemic was just hitting in March 2020, companies and candidates alike were scrambling to adjust to an unprecedented level of uncertainty and immediate change in the way we’re communicating with one another. Jennifer Henley, Vice President of Client Services at NAS, provides timely solutions for companies needing to attract essential talent quickly.

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Employee-generated content: perks and pitfalls

Topics: Social Media, recruitment strategy

Posted by Lisa B. Radloff on Jul 21, 2020 9:00:00 AM

As the marketing and advertising landscape continues to transform the way content is created and delivered, social media has leveraged the playing field for businesses in ways not imagined a scant few years ago. In today’s online world, brands have personal identity, people have morphed into brands and fictional characters likely have more Twitter followers than us.

As social media continues to evolve, marketing teams must continue to explore ways to “personalize” and add value to their company, business or product. The best ambassadors for your organization aren’t invented in marketing: they’re right in front of you. Your own employees represent the essence of who you are as a company, and have the tendency to attract people who are like-minded. Already an advocate for your company, your employees have much greater influence over customers and prospects than ever before.

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Adopting Best Practices in Recruiting: Learning from LongHorn

Topics: Social Media, recruitment marketing, AI, high volume recruiting

Posted by NAS on Oct 2, 2019 9:49:23 AM

Q&A with Scott Williams, PHR, Director of Talent Acquisition, LongHorn Steakhouse, Part Two

Last week, we discussed high-volume recruiting, new store openings and programmatic advertising with Scott Williams, Director of Talent Acquisition for LongHorn Steakhouse. In part two of our interview, Scott takes us through his philosophies on candidate engagement, social media strategies and AI for recruiting.

You implement a feed that brings in social media posts from employees. Tell us about that and why you feel it is important. How do you engage your employees to act as Brand Ambassadors?

We know that the culture is alive and well at LongHorn Steakhouse, and our goal is to promote it in a transparent and authentic way. It’s not a lofty ideal; it is the expectation of your audience now. We have a lot of people that might be here looking for a job. Pulling in social media posts helps to “connect the dots” for potential employees. It helps to remove that potential resistance while profiling our culture in a genuine, honest way. Everyone loves to see their name up in lights. We have our own social tag, @WEARELONGHORN, and we encourage our employees to engage at every opportunity. After all, our people are the face of LongHorn.

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Make your Facebook recruitment page a candidate attractor

Topics: Social Media, Facebook for recruiting

Posted by Lori Vrcan on Jun 21, 2018 9:00:00 AM

Competition for top candidates can be intense. That’s why you need to ensure that every recruitment tool you have at your disposal is maximized for best results. A case in point: your Facebook page. Is it living up to its capability? Here are a few tips that will help your Facebook page bolster your recruitment efforts:

Include photos that engage your audience
Posts that include photos are proven to be more effective at drawing the reader in. No need to purchase expensive stock photos. Grab your smart phone and take a photo that relates to your post. Or you can opt to use inexpensive royalty-free photos or no-cost public domain shots.

Mix up your content
If your posts focus solely on job opportunities, you’re missing the boat. You want candidates to know more about your people, culture, learning opportunities, advancement potential and benefits. Help candidates to understand the big picture of what your organization has to offer. Content can include:

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What kind of social media recruiter are you?

Topics: Social Media

Posted by Jennifer Henley, PHR & SHRM-CP on Mar 15, 2018 9:00:00 AM

Social media marketing is a given for today’s recruitment marketing professional. Every recruiter or TA specialist knows the core platforms and has a strategy to engage in some way with candidates. However, every individual does things differently. We thought it might be fun to take a look at the three types of approaches NAS commonly sees among our clients. Maybe you’ll see yourself here!

The Worker Bee

You use social platforms mainly to try and fill immediate needs within your organization. Your goal is to get lots of eyeballs on that job opening, right now. You post a specific job on LinkedIn or Twitter, and you add it to your feed on Facebook. You might consider a paid promotion to boost the job and get it seen beyond your followers. But your whole strategy is around filling openings and meeting needs.

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