Building your talent pipeline

Topics: recruitment marketing, talent pipeline, text message recruiting

Posted by Jennifer Henley, PHR & SHRM-CP on Mar 25, 2021 10:22:49 AM

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As every one of us involved in recruitment marketing and talent acquisition knows, it all starts with TALENT. Getting the right people on board is a complex and ongoing challenge. Therefore, building a pipeline of candidates goes a long way toward helping you reach your goals. In this post, we’ll talk about why you need a talent pipeline strategy, what the advantages are and how you go about building and engaging candidates who have opted into your pipeline

1. What is a talent pipeline?

You’ve probably seen the following stat:
Only 25% of the workforce is actively looking at any given time, but 85% is willing to talk.

And you probably know that you need to reach out to both active and passive candidates if you are going to meet your hiring goals. After all, there is a pretty huge number of passive candidates that you could convert into applicants with the right messaging and nurturing. That’s why it is key to build your talent pipeline.

A talent pipeline is a collection of candidates that are engaged and can be easily contacted when relevant roles become available. They could include any of the following:

  • Candidates that your team has sourced
  • Leads from careers fairs or events
  • Unsuccessful applicants that you’d like to re-engage
  • People who signed up for your Talent Network
  • Individuals from diversity initiatives, executive or corporate searches
  • Job seekers who visited your site but left without taking action
  • Candidates who were referred by current employees
  • Current employees who may be ready for a promotion
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The drip, drip, drip of successful email campaigns

Topics: recruitment marketing, talent pipeline, candidate experience

Posted by Maggie Lyall on Jun 23, 2020 8:53:27 AM

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Recruiters are facing more and more pressure to find innovative ways of attracting top talent through their outreach programs. One successful strategy to consider involves email drip campaigns.

A drip campaign is used by direct marketers to turn passive job seekers into engaged candidates by automatically contacting them several times over a pre-set period (usually one month to several months).

While it seems simple enough, there are many conflicting opinions about how many emails a company should send, what these emails should say, and what day of the week/time of day is best to send them. So, if you’re looking for a quick overview of best practices, read on. (And please remember: there’s no rule here that’s hard and fast; there will always be exceptions.)

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Hiring will resume. Is your candidate pipeline in place?

Topics: talent pipeline, recruitment strategy

Posted by Sean Bain on May 4, 2020 9:39:46 AM

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As states are beginning the process of reopening, certain business sectors will come back to life quickly— and smart companies are building their pipeline of candidates now in order to meet the demand. While we are all preparing for the unforeseen “new normal,” it follows that every organization and industry will face unique circumstances and thus will have different hiring needs. Life will come back online, and when it does, companies need to be prepared to hire. NAS would like to offer a few thoughts to help you develop your hiring strategy and streamline the pipeline-building process.

Assess your needs. You need to take both a pragmatic and holistic approach in determining your hiring needs. What are your intentions? Do you need to hire ASAP, in planned stages or just consider candidates for future needs when the timing is right for your company? Whatever your particular situation, you still need to have a solid candidate pipeline in place.

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Does the data in your ATS have “the right stuff?”

Topics: HR tools, talent pipeline, ATS

Posted by Eric Brill on Feb 13, 2020 11:51:09 AM

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If you’ve heard it once, you’ve heard it a thousand times: for recruitment success, you need to optimize the candidate experience. But have you ever considered how the data in your ATS can positively or negatively impact the job-search experience? You can make a few relatively easy adjustments to ensure job seekers get what they want and need.

Job categorization
The job categorization in your ATS needs to be candidate-centric. Some organizations categorize in a way that fits the internal needs of their hiring or charge-back process and not the needs of job seekers.

  • Don’t make your categorization overly complex; it needs to represent the way your candidates are most likely to search.
  • Employ job families, then sub-categories to help candidates drill down.
  • Find the right balance: you can err in making categories too broad or too specific.

Think like a candidate. Your ATS job categorization should not be self-serving, but rather candidate-serving.

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