Getting the gist of Google Ads

Topics: recruitment marketing, recruiting with Google, recruitment strategies, Google Ads

Posted by Allison Padgett on Jan 8, 2020 11:28:02 AM

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Making our way in the fiercely competitive landscape of likes and clicks is tough. Fortunately, Google Ads is here to help. Advertising with Google allows you to control your messaging, own your search engine results page (SERP) and build your career brand – all while targeting the candidates you desire.

Google Ads has two components that we use on a daily basis for our clients at NAS, the Search Network and the Display Network.

Google Display Network
The Google Display Network reaches over 90% of internet users worldwide. Google Display is divided into two segments: retargeting and managed placement. Managed placement is all about targeting the audiences and content of websites that are related to what you are promoting, while retargeting is used to keep past visitors to your site engaged.

Managed placement advertising allows us to target the passive job seeker. The user may not exactly be in “job search mode” but while going about their normal internet activity they will see your ads, thus creating awareness.

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Creating Google Ads That Score with Job Seekers

Topics: recruiting with Google, Google Ads

Posted by NAS on Aug 18, 2016 9:00:00 AM

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Google now processes over 40,000 searches every second, which equals 3.5 billion searches per day. Industry experts believe there are 3-4 million businesses using Google AdWords. Are you one of them?

In a prior post, I outline the many great reasons for using a Google AdWords campaign for recruiting. Basically, our clients employ Google AdWords for positions where they know they will have an ongoing need (restaurant, call center) or positions that can be hard to fill (nursing, IT). The goal is to drive traffic on a consistent basis to the relevant page, creating a cost-effective way to keep candidates flowing and to build a pipeline of talent.

The way it works is that Google serves up appropriate ads to viewers based on the keywords they type into the engine. If a nurse types “nursing jobs in Dallas” into Google and your ad is relevant, your ad will be served up to her. However, it’s a little trickier than that, as Google has a complicated way to decide what “relevant” means to seekers, based on several factors.

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