Competition for top candidates can be intense. That’s why you need to ensure that every recruitment tool you have at your disposal is maximized for best results. A case in point: your Facebook page. Is it living up to its capability? Here are a few tips that will help your Facebook page bolster your recruitment efforts:
Include photos that engage your audience
Posts that include photos are proven to be more effective at drawing the reader in. No need to purchase expensive stock photos. Grab your smart phone and take a photo that relates to your post. Or you can opt to use inexpensive royalty-free photos or no-cost public domain shots.
Mix up your content
If your posts focus solely on job opportunities, you’re missing the boat. You want candidates to know more about your people, culture, learning opportunities, advancement potential and benefits. Help candidates to understand the big picture of what your organization has to offer. Content can include: