Is your career site lost in cyberspace?

Topics: career sites, SEO, candidate experience

Posted by Matt Adam on Jun 30, 2016 9:00:00 AM


Connecting to top candidates is the key to recruitment success. But what if your ideal candidate can’t find their way to your career site? What are some of the ways you can reach out and engage the talented professionals you need to keep your organization strong and growing? Let’s cover the basics:

 You have to use a multimedia approach to reach great candidates.

Gone are the days when you could advertise in one media and find all the candidates you were looking for. Today the media world is extremely fragmented and only getting more so. Targeted media falls into two main buckets…it is either offline media (like newspapers, trade journals, direct mail, radio, billboards, transit advertising, etc.) or online media (such as job boards, banner ads, e-blasts, social networking sites, virtual worlds, you name it). The correct mix is determined by your budget, the target market, the number of people you need to fill and the geographic locations of the jobs.

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Title Fight: 5 Mistakes Companies Make with their Job Titles

Topics: SEO, job titling

Posted by Gavin Provins on Apr 21, 2016 9:30:00 AM


Job Titling is not necessarily the first thing you think of when developing your recruitment strategy. But, it’s definitely the first thing that candidates are thinking of – most start by typing a job title into a search engine. That’s why it is important to title your jobs correctly, so that there is a match with the people who are actively looking for the job.

 As the Data Mapping Specialist for our ACTIVATE™ Candidate Attraction Platform, I see a lot of job titles from companies in many different industries. Here are some common mistakes that could hinder your ability to reach individuals who could be a perfect fit for your organization.

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