A Better Candidate Experience: 3 Tips to Improve your Career Site

Topics: career sites, employment branding, SEO, candidate experience

Posted by Matt Adam on Sep 15, 2020 9:00:00 AM

Tips for a better candidate experience

Outside of your own employees, your career site is your #1 touchpoint with candidates and the top employment branding asset in your arsenal. It is your “handshake moment” with candidates and often it is their first impression of your organization. First, candidates have to be able to find your site. Next, they need to be inspired to apply. Finally, they want a simple and easy search experience. Here are some tips on how to get there.

Tip 1: Search Engine Optimization (SEO) is fundamental
When you think about a career site, it’s not just about the stand-alone career site itself; it’s about how it interacts with the greater web. One thing we do know about candidate behavior is that it constantly changes. Therefore, it is vital to consider how candidates are initially searching for jobs and how your career site is a component of that search.

SEO is a method of inbound marketing that makes your content findable and trackable by Google, Bing and other search engines. Data suggests that anywhere from 70% to 86% of candidates start their job search on their preferred search engine, typing in a search string such as Engineering jobs near Denver Colorado. They get served up content that is deemed most relevant by the search engine – content which may not include yours if you are not SEO-savvy or do not have the right technology in place.

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Is your career site lost in cyberspace?

Topics: career sites, SEO, candidate experience

Posted by Matt Adam on Jun 30, 2016 9:00:00 AM

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Connecting to top candidates is the key to recruitment success. But what if your ideal candidate can’t find their way to your career site? What are some of the ways you can reach out and engage the talented professionals you need to keep your organization strong and growing? Let’s cover the basics:

 You have to use a multimedia approach to reach great candidates.

Gone are the days when you could advertise in one media and find all the candidates you were looking for. Today the media world is extremely fragmented and only getting more so. Targeted media falls into two main buckets…it is either offline media (like newspapers, trade journals, direct mail, radio, billboards, transit advertising, etc.) or online media (such as job boards, banner ads, e-blasts, social networking sites, virtual worlds, you name it). The correct mix is determined by your budget, the target market, the number of people you need to fill and the geographic locations of the jobs.

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Title Fight: 5 Mistakes Companies Make with their Job Titles

Topics: SEO, job titling

Posted by Gavin Provins on Apr 21, 2016 9:30:00 AM

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Job Titling is not necessarily the first thing you think of when developing your recruitment strategy. But, it’s definitely the first thing that candidates are thinking of – most start by typing a job title into a search engine. That’s why it is important to title your jobs correctly, so that there is a match with the people who are actively looking for the job.

 As the Data Mapping Specialist for our ACTIVATE™ Candidate Attraction Platform, I see a lot of job titles from companies in many different industries. Here are some common mistakes that could hinder your ability to reach individuals who could be a perfect fit for your organization.

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