Programmatic Power Plays

Topics: programmatic advertising, recruitment strategies

Posted by NAS on Nov 9, 2018 3:03:30 PM

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We’ve been telling you about the power of programmatic advertising and how it can transform your media purchasing in some pretty dramatic ways. As more and more clients adopt this approach, success stories begin to emerge. We thought it might help to highlight a few case studies from our clients that provide insight into how programmatic advertising works – and get you thinking about how it might help you, too!

Case file #1: Rethinking the automatic contract renewal
Our healthcare client had been locked into purchasing contracts on an annual basis with certain media partners. We ran a trial of NAS MediaPro for three months, just prior to their annual renewal of a large contract. Based on results from the campaigns, we made the decision to NOT renew that annual contract, but to still include that site as a vendor through programmatic purchasing. The client was saved from a dreaded annual commitment and the difficult process of forecasting the exact number of postings to buy. Yet, they are still able to leverage the site at competitive pricing and get great results from it on an as-needed basis.

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Event Marketing: A Timeline For Success

Topics: hiring events, open house for recruiting, recruitment strategies

Posted by Sean Bain on May 10, 2018 9:00:00 AM

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There are many components to consider when launching a successful recruitment event, and it’s easy to feel overwhelmed by all the details. That’s why you need a solid, properly executed plan in place well in advance of your event—and a team of experts to help ensure your success throughout the process. So, where do you start? What are key factors to consider at varying stages of your recruitment event?

Who
The first step is to identify your audience. The event should be geared toward the needs and interests of that particular target candidate. Are you a regional healthcare provider seeking RNs in a particular specialty? A national restaurant needing to hire for all positions? Each audience requires its own unique approach and will help determine event details.

Why
Also think about why you are holding this event. Do you have numerous openings within just one role to fill due to an expansion? Are you staffing up for multiple different jobs at a brand new location? Are you trying to attract experienced hires due to retirements? The “why” can help you determine the right type of event and solidify the details of what will take place during the event (tours, speakers, interviews).

What
The next step involves determining what type of event you will hold (informational, job fair, meet & greet, virtual career fair, etc.) and establishing your budget, which will dictate the most effective tactics in promoting and hosting your event. Key points to consider:

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It's time to put yourself in their place.

Topics: candidate experience, recruitment marketing, career sites, employment branding, recruitment strategies, talent pipeline

Posted by NAS on May 16, 2017 10:00:00 AM

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I’m sure you’ve heard the phrase Think Like a Candidate many times. You’ve probably even gone through the process in some areas of your organization and made adjustments. But have you taken a holistic look at the entire candidate journey from first search to first day on the job?

NAS has put together a free e-book to help you understand what candidates expect so you can measure how well you are delivering. We’ll take you through the entire candidate experience, providing insight into how job seekers act and how to better meet their needs, as well as tips to help you improve results for your organization. You’ll learn:

  • How candidates start their search and how you can be visible
  • What they expect from your career site
  • How to improve the application and interview process
  • Ways to make onboarding and retention more effective

Download this free and insightful e-book from NAS Recruitment Innovation today!

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Boomerang business is booming: why you should embrace the trend

Topics: boomerang recruiting, recruitment strategies, recruitment marketing

Posted by Tina Gotter on Feb 9, 2017 9:00:00 AM

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Just two months in, and the 2017 labor economy is already presenting a unique challenge to both employers and recruiters:

  •  The U.S. unemployment rate is at its lowest in eight years.
  • Over 3 million workers left their jobs by choice—the highest level recorded since 2006.
  • The number of job openings nationwide is approaching 6 million—the highest number recorded since 2000, the year the statistic was first tracked by the Bureau of Labor Statistics.
  • The average cost per hire has risen to over $4,000.
  • Essential roles that need to be filled immediately are remaining vacant for more than a month.

If only there were a candidate who already knows your business and could hit the ground running. Fortunately, there is. Enter the new age of the boomerang employee.

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