NAS Talent Talk

We’ve discussed the importance of mobile and made sure our career site is mobile-friendly. Now, it’s time to generate some traffic!

The mobile device and all that comes with it – text, e-mail, social media, search, apps – is how people stay connected nowadays. It’s also how they are searching for jobs. Here are some simple mobile strategies to help you connect to top talent.

Texting

A recent Pew Research Report showed that behind taking photos, texting was the number one activity on smart phones – certainly not a surprise, especially to those of us who are parents. The reality is that, to market to candidates, you’ve got to communicate with them via their preferred method. For many, that is increasingly text messaging.

In a recent Deloitte study, 78% of mobile users reported that they check their phones within the first hour of waking up, with most claiming to look at their phones within five minutes. And what are they most likely to check first? Text messages. Of course it follows that text message campaigns are now becoming a powerful recruiting option. 

The numbers are impressive.

According to Beyond.com, text message recruiting reports an astounding 97% average open rate and 30% average response rate within the first hour. In a recent campaign, an NAS client, needing to hire for many openings at a Call Center, logged 300 responses in just three hours.