Five Career Site Trends for 2021

Topics: career sites, employment branding, recruitment analytics

Posted by Charles Kapec on Jan 12, 2021 5:12:03 PM

Trends2_Media_Header

Attend our upcoming webinar on Wednesday, January 20 at 1 pm EST on Career Site Trends for 2021. Register now.

As we begin a new year with new challenges, now is the perfect time to review your career site with a critical eye. Career site creativity has been driven by the candidate experience in recent times – and that trend will continue. Sites are designed around the job search – the main reason candidates visit your site. Easy navigation, bite-sized content and flawless functionality will remain important. NAS has identified several additional trends that will be important for every organization to consider:

Trend #1: Data drives career site design and content
Review your career site analytics regularly in 2021 – we do it monthly to understand immediate strategy impact, and quarterly to review ongoing trends with our clients. Understanding candidate behavior will tell you how to update your design and content to enhance the job seeker experience and ultimately encourage more applications. Here are a few data points we follow for our clients and how they can impact site design:

  • Click-thru and application rates: First and foremost, you want to know if candidates are finding and applying for jobs. If these rates are low, we might consider making the Job Search more prominent on the page. If there is significant drop-off somewhere in the process, where is it happening and what can we do to fix it?
Read More

3 ways your employees can tell your story

Topics: video, employment branding, recruitment videos, employee testimonials

Posted by Lisa B. Radloff on Dec 16, 2020 1:11:00 PM

Story_Header

Every employer has a story to tell. And every story is a unique insight into what makes your company stand out amongst your competitors. Your career site is the ideal place to tell your company’s story in a personalized, compelling way that resonates honestly with job seekers. So, how can you capture your company’s essence to create organic, genuine relationships with candidates?

Your best ambassadors are right on front of you
Your greatest advocates and most credible storytellers already work for you. Instead of stock images and blanket mission statements, let your current employees be your voice: there is no one more uniquely qualified to provide genuine, impactful insight into your organization and what it’s like to work there. Here are some ideas on the best way to involve your people in your employment messaging.

Read More

A Better Candidate Experience: 3 Tips to Improve your Career Site

Topics: career sites, employment branding, SEO, candidate experience

Posted by Matt Adam on Sep 15, 2020 9:00:00 AM

Tips for a better candidate experience

Outside of your own employees, your career site is your #1 touchpoint with candidates and the top employment branding asset in your arsenal. It is your “handshake moment” with candidates and often it is their first impression of your organization. First, candidates have to be able to find your site. Next, they need to be inspired to apply. Finally, they want a simple and easy search experience. Here are some tips on how to get there.

Tip 1: Search Engine Optimization (SEO) is fundamental
When you think about a career site, it’s not just about the stand-alone career site itself; it’s about how it interacts with the greater web. One thing we do know about candidate behavior is that it constantly changes. Therefore, it is vital to consider how candidates are initially searching for jobs and how your career site is a component of that search.

SEO is a method of inbound marketing that makes your content findable and trackable by Google, Bing and other search engines. Data suggests that anywhere from 70% to 86% of candidates start their job search on their preferred search engine, typing in a search string such as Engineering jobs near Denver Colorado. They get served up content that is deemed most relevant by the search engine – content which may not include yours if you are not SEO-savvy or do not have the right technology in place.

Read More

IT’S WHAT’S INSIDE THAT COUNTS: THE IMPORTANCE OF INTERNAL BRANDING

Topics: employment branding, recruitment strategy, employee retention, internal branding

Posted by Lisa B. Radloff on Jul 1, 2019 2:47:16 PM

The importance of internal branding

In the recruitment world, we’re often so externally focused that we overlook an equally important component of company identity: internal branding. Smart organizations realize that a company brand is only as strong as its alignment with internal branding. Building and maintaining a strong internal brand will resonate with outside audiences – your potential future hires – only when it mirrors external messaging and lives up to the promises being made to the public. So, how do you build an authentic internal brand?

Internal branding is a continuous process in place by which you ensure your employees understand the ‘who’ and ‘why’ behind your business proposition. Bloomberg

Your business doesn’t have “values;” the people within it do.
Like its namesake, internal branding cannot exist without employee advocacy, but don’t expect buy-in if corporate behavior and policy indicate otherwise. Are your company values merely a list of hollow buzzwords or phrases that no one believes in or cares about? If you want to create true values that define your business, the first place to start is with the very people you expect to promote and uphold them – your employees.

Read More

Handy Hacks for High-Volume Recruiting

Topics: mobile recruiting, employment branding, recruitment strategy

Posted by Jennifer Henley on Jan 10, 2019 9:00:00 AM

For most organizations, recruiting top talent is no piece of cake, but for the high-volume recruiters, it’s even more daunting. Consider that the average job posting garners 50 applicants, while in high-volume recruitment, job postings draw 250 applicants (source: Jobvite). What resources can you use to give you a leg up on your substantial task? We have a few insights to share:

Leverage your brand

“Your brand is the single most important investment you can make in your business.” (Steve Forbes) The same holds true when it comes to your investment in recruitment branding.

  • Promote your employment brand, relentlessly on all communications, including social: Glassdoor, LinkedIn, Facebook, Instagram, Twitter, etc. Share both personal and professional experiences. It’s what connects us to our world.
  • Give people a reason to connect with your employment brand through all of your media channels—and they’ll share your organic, clever content with their friends and colleagues.
  • Be sure to promote your organization’s unique employment value proposition at every touchpoint with consistency in style, tone and messaging.
Read More