Scary Situations, Spooktacular Solutions

Topics: programmatic advertising, recruitment strategy, open house for recruiting

Posted by NAS on Oct 25, 2018 10:07:19 AM

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Recruitment marketing can send chills down your spine when the unexpected hits. Problems can creep up on you and challenges often need to be solved ASAP. In honor of Halloween, we asked the NAS team to tell their scariest recruitment stories and how they fixed the frightening for our clients.

Tracy O’Neal | Account Director

Scary Situation:
My client’s career site provider contract was expiring at the end of the month. Meanwhile, the client did not have a new solution in place. They needed an interim way to handle job-seeker site traffic while they transitioned to a new career site.

Spooktacular Solution:
NAS quickly developed a landing page rolling out the client’s new employment brand, and linked job seekers to the client’s ATS. This strategy provided a seamless user experience, and allowed the client and NAS the necessary time to develop additional content for their full career site. 

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Event Marketing: A Timeline For Success

Topics: hiring events, open house for recruiting, recruitment strategies

Posted by Sean Bain on May 10, 2018 9:00:00 AM

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There are many components to consider when launching a successful recruitment event, and it’s easy to feel overwhelmed by all the details. That’s why you need a solid, properly executed plan in place well in advance of your event—and a team of experts to help ensure your success throughout the process. So, where do you start? What are key factors to consider at varying stages of your recruitment event?

Who
The first step is to identify your audience. The event should be geared toward the needs and interests of that particular target candidate. Are you a regional healthcare provider seeking RNs in a particular specialty? A national restaurant needing to hire for all positions? Each audience requires its own unique approach and will help determine event details.

Why
Also think about why you are holding this event. Do you have numerous openings within just one role to fill due to an expansion? Are you staffing up for multiple different jobs at a brand new location? Are you trying to attract experienced hires due to retirements? The “why” can help you determine the right type of event and solidify the details of what will take place during the event (tours, speakers, interviews).

What
The next step involves determining what type of event you will hold (informational, job fair, meet & greet, virtual career fair, etc.) and establishing your budget, which will dictate the most effective tactics in promoting and hosting your event. Key points to consider:

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Booth Busters: How to attract candidates to your booth at a hiring event

Topics: hiring events, on-campus events, open house for recruiting, campus recruiting

Posted by NAS on Dec 15, 2016 9:00:00 AM

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So you’ve downloaded our 2017 Calendar of Healthcare Conferences and Events or you’ve made plans to hold your own event in the near future. The team at NAS has plenty of experience helping clients prepare for, promote and participate in job fairs and hiring events. We asked them to provide their ideas on how to draw the crowds to your booth and what to give away, as well as their simple advice for a successful day. Here’s what they said:

Out-of-the-box ways to draw people to your booth

Sean Bain: At a college event, one company had an old-fashioned photo booth: the ones that spit out the four small images. They asked students to put on company logo shirts, as if they were already employed, and pose for photos.

Nancy Caputo: One hospital brought a photographer to their booth so that attendees could get a professional profile shot for use on LinkedIn and other platforms. The company was able to have a conversation with them while this was taking place.

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Insights on Incentives: A Chat with Scott Loehrke of Brighter Promotions

Topics: open house for recruiting, recruiting incentives

Posted by Lisa B. Radloff on Nov 17, 2016 9:00:00 AM

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If anyone has keen insight into the promotional products marketplace, it would certainly be Scott Loehrke, key account manager for Brighter Promotions, a leading incentives company. Scott’s career path has taken him from the distributor side of the business, as a senior account manager with The Image Group, to his current position on the manufacturing supply side. We had a quick chat with him on a variety of topics related to employee recognition and the incentives industry.

What trends are you seeing in the promotions industry?

Most products are sourced through a third party. Because of logistics and the “need it yesterday” mentality, the supplier network has diversified and strengthened to the point where a lot of products can be completed and shipped out next-day. That was impossible 20 years ago; now, if you’re not providing that service as a supplier, you’re missing an opportunity. It’s all about efficiency and getting products in customers’ hands as quickly as possible.

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How to close the deal with great Open House events

Topics: hiring events, open house for recruiting

Posted by Nancy Caputo on Jul 28, 2016 9:00:00 AM

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Open House hiring events have long proven to be an effective option for recruiting. The goal of an Open House is to provide a memorable, productive candidate experience. They allow you to tell your story in person and make a real connection with candidates. It all begins with strategy. What are your goals? What is your budget? Which marketing channels are you using to promote the event?

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