A Better Candidate Experience: 3 Tips to Improve your Career Site

Topics: career sites, employment branding, SEO, candidate experience

Posted by Matt Adam on Sep 15, 2020 9:00:00 AM

Tips for a better candidate experience

Outside of your own employees, your career site is your #1 touchpoint with candidates and the top employment branding asset in your arsenal. It is your “handshake moment” with candidates and often it is their first impression of your organization. First, candidates have to be able to find your site. Next, they need to be inspired to apply. Finally, they want a simple and easy search experience. Here are some tips on how to get there.

Tip 1: Search Engine Optimization (SEO) is fundamental
When you think about a career site, it’s not just about the stand-alone career site itself; it’s about how it interacts with the greater web. One thing we do know about candidate behavior is that it constantly changes. Therefore, it is vital to consider how candidates are initially searching for jobs and how your career site is a component of that search.

SEO is a method of inbound marketing that makes your content findable and trackable by Google, Bing and other search engines. Data suggests that anywhere from 70% to 86% of candidates start their job search on their preferred search engine, typing in a search string such as Engineering jobs near Denver Colorado. They get served up content that is deemed most relevant by the search engine – content which may not include yours if you are not SEO-savvy or do not have the right technology in place.

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NAS Webinar: Enhancing the Candidate Journey

Topics: career sites, candidate experience, Webinar

Posted by NAS on Sep 4, 2020 1:00:00 PM

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Join Matt Adam, EVP and Chief Talent Strategist, and Charles Kapec, Creative Director at NAS Recruitment Innovation, for an informative 30-minute webinar on enhancing the candidate journey. We’ll discuss how candidates look for jobs and what they expect from you, then provide tips on how you can deliver on their expectations and convert them into hires. Topics include:

  • Making SEO work for you
  • The importance of a mobile platform
  • Keys to a candidate-friendly career site
  • The importance of measuring along the way

NAS Webinar Series:
Enhancing the Candidate Journey
Wednesday, September 23
1pm to 1:30pm EST

RegisterNow

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NAS Webinar: Five Ways to Improve Your Career Site

Topics: career sites, candidate experience, Webinar

Posted by NAS on Jul 1, 2020 5:21:29 PM

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Your career site should be the focal point for your recruitment marketing strategy – the place where you drive all candidates, let them view your jobs and tell them your story. Join Matt Adam, EVP and Chief Talent Strategist, and Jennifer Henley, VP of Client Services, for a 30-minute session that will help you understand what job seekers are looking for – and where your site might fall short. The presentation will include:

  • Top 5 ways to upgrade your career site
  • Insights into improving the candidate experience
  • Discussion of quick wins and longer-term strategies

Get some great ideas from our team. See examples of career sites that succeed. And learn what you can do to improve your candidate experience.

NAS Webinar Series:
5 Ways to Improve your Career Site
Wednesday, July 22
1pm to 1:30pm EST

RegisterNow

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The drip, drip, drip of successful email campaigns

Topics: recruitment marketing, talent pipeline, candidate experience

Posted by Maggie Lyall on Jun 23, 2020 8:53:27 AM

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Recruiters are facing more and more pressure to find innovative ways of attracting top talent through their outreach programs. One successful strategy to consider involves email drip campaigns.

A drip campaign is used by direct marketers to turn passive job seekers into engaged candidates by automatically contacting them several times over a pre-set period (usually one month to several months).

While it seems simple enough, there are many conflicting opinions about how many emails a company should send, what these emails should say, and what day of the week/time of day is best to send them. So, if you’re looking for a quick overview of best practices, read on. (And please remember: there’s no rule here that’s hard and fast; there will always be exceptions.)

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ACTIVATE wins TalentCulture tech award

Topics: HR technology, recruitment marketing, candidate experience

Posted by NAS on Jun 11, 2020 11:57:36 AM

NAS wins TalentCulture award

NAS is pleased to announce that its ACTIVATE™ candidate attraction platform has been selected as a TalentCulture 2020 HR Tech Winner.

TalentCulture, a leading media outlet and marketing consultancy, selected winning HR technologies based on a strict grid of requirements that included a demonstration of the technology’s power to successfully deliver on its promise and an analysis of user and employee comments on the product and brand.

ACTIVATE™ is a proprietary, cloud-based candidate attraction platform that delivers a quick and easy job search, improves ROI and offers robust analytics to monitor media and track budget decisions. It also delivers a branded experience with relevant content, as well as marketing outreach via email and text.

“We’re proud to have been selected as one of the leading technologies for the talent acquisition community by TalentCulture,” said Matt Adam, EVP and Chief Talent Strategist for NAS. “Validation from industry experts is always gratifying. We continue to add new features to ACTIVATE™ based on our clients’ needs – which we believe will keep us at the forefront of recruitment technology.”

Learn more and get a demo of ACTIVATE™ today.

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