Five Career Site Trends for 2021

Topics: career sites, employment branding, recruitment analytics

Posted by Charles Kapec on Jan 12, 2021 5:12:03 PM

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Attend our upcoming webinar on Wednesday, January 20 at 1 pm EST on Career Site Trends for 2021. Register now.

As we begin a new year with new challenges, now is the perfect time to review your career site with a critical eye. Career site creativity has been driven by the candidate experience in recent times – and that trend will continue. Sites are designed around the job search – the main reason candidates visit your site. Easy navigation, bite-sized content and flawless functionality will remain important. NAS has identified several additional trends that will be important for every organization to consider:

Trend #1: Data drives career site design and content
Review your career site analytics regularly in 2021 – we do it monthly to understand immediate strategy impact, and quarterly to review ongoing trends with our clients. Understanding candidate behavior will tell you how to update your design and content to enhance the job seeker experience and ultimately encourage more applications. Here are a few data points we follow for our clients and how they can impact site design:

  • Click-thru and application rates: First and foremost, you want to know if candidates are finding and applying for jobs. If these rates are low, we might consider making the Job Search more prominent on the page. If there is significant drop-off somewhere in the process, where is it happening and what can we do to fix it?
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Beyond Measurement: The FYI on KPIs

Topics: recruitment analytics

Posted by Ashley Kauffman on Oct 15, 2020 9:12:34 AM

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You need robust analytics to track results and manage your recruitment budget. Quite simply, if you can’t measure your recruitment performance, you can’t improve it. Which KPIs are most important to your organization? How are you currently measuring or analyzing your metrics to make data-driven decisions? We recommend a phased approach in addressing these questions:

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IDENTIFY your KPIs
In our previous blog post, NAS discussed the 5 Key Performance Indicators (KPIs) that we focus on as the first step in the process of identifying and defining your hiring strategy. Refer to that article for a detailed discussion of each of the following:

  • Career Page Conversion
  • Application Conversion
  • Conversion Time
  • Mobile vs. Desktop
  • Cost Per Apply and Cost Per Hire
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5 KPIs for recruiting that every company needs

Topics: recruitment analytics, recruitment budgeting, analytics

Posted by Ashley Kauffman on Jun 2, 2020 11:09:13 AM

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You’re excited about your company’s new career site content. Your brand is on-target, your strategy is solid, and you’re ready to attract the right candidates. Soon, however, you realize that your site—and maybe your application process—is underperforming. You expected more (and better) candidates applying for your open positions. It’s important to remember this reality about performance: if you can’t measure it, you can’t improve it.

So, which Key Performance Indicators (KPIs) are the most useful when it comes to tracking your candidates and how they navigate through your site? Being able to build the ideal candidate profile by reviewing the right KPIs is what will help you adjust your site and strategy, save dollars and get the volume of applicants you’re looking for in the end.

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The Power of Analytics: Finding Your Measure of Good

Topics: recruitment analytics, recruitment strategies, analytics

Posted by Ashley Kauffman on Oct 28, 2019 10:36:14 AM

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When it comes to recruitment marketing analytics, many organizations remain narrowly focused on an increase in numbers. However, the most useful analytics tell the story of the candidate journey with an acute focus on the why behind the what.

At NAS Recruitment Innovation, we believe that analytics need to be interpreted with your holistic recruitment strategy in mind. While the ultimate measure of good is, invariably, the hire, analytics will help you determine which sources are working to achieve your recruitment goals, which are not, and when it’s time to shift strategy. So, where do you start? With the general analytics framework:

Key Performance Indicators (KPIs)
  • Unique visitors
  • Job views
  • Apply starts
  • Completed applies
  • Hires
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