Matt Adam Talks Recruitment Marketing in Podcast and Blog

Topics: career sites, employment branding, candidate experience, recruitment analytics

Posted by NAS on Feb 17, 2021 10:19:43 AM

Matt Adam, our Chief Talent Strategist, has been sharing his insight into recruitment marketing trends for 2021 in a variety of venues.

He is this week’s guest on the Talent Tide podcast with Chris Nichols. Matt and Chris share a lively 40-minute discussion that covers a variety of topics, including the importance of employment branding, how to create a career site that meets candidate expectations and the vital importance of using analytics to drive decisions.

Here's Matt on the need for agility in 2021:

"We’ve talked and bandied around this concept of agility this year. You know, I think companies have found out that they’ve had to be more agile and more responsive than ever before. Like, look at us. We’re working from home from our Zoom in ways we never would have a year ago. So, I think that ability to continue to adapt and change to whatever the market throws at us is going to be really important. And that plays right into your employment brand. The best employment brands are living, breathing entities. They change you as your organization changes. They can be aspirational for certain, but they have to be grounded in reality and fluid in a way that they can adapt to what’s going on with your candidate and employee base."

For more insights, check out the Talent Tide podcast here.

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Five Career Site Trends for 2021

Topics: career sites, employment branding, recruitment analytics

Posted by Charles Kapec on Jan 12, 2021 5:12:03 PM

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As we begin a new year with new challenges, now is the perfect time to review your career site with a critical eye. Career site creativity has been driven by the candidate experience in recent times – and that trend will continue. Sites are designed around the job search – the main reason candidates visit your site. Easy navigation, bite-sized content and flawless functionality will remain important. NAS has identified several additional trends that will be important for every organization to consider:

Trend #1: Data drives career site design and content
Review your career site analytics regularly in 2021 – we do it monthly to understand immediate strategy impact, and quarterly to review ongoing trends with our clients. Understanding candidate behavior will tell you how to update your design and content to enhance the job seeker experience and ultimately encourage more applications. Here are a few data points we follow for our clients and how they can impact site design:

  • Click-thru and application rates: First and foremost, you want to know if candidates are finding and applying for jobs. If these rates are low, we might consider making the Job Search more prominent on the page. If there is significant drop-off somewhere in the process, where is it happening and what can we do to fix it?
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Beyond Measurement: The FYI on KPIs

Topics: recruitment analytics

Posted by Ashley Kauffman on Oct 15, 2020 9:12:34 AM

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You need robust analytics to track results and manage your recruitment budget. Quite simply, if you can’t measure your recruitment performance, you can’t improve it. Which KPIs are most important to your organization? How are you currently measuring or analyzing your metrics to make data-driven decisions? We recommend a phased approach in addressing these questions:

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IDENTIFY your KPIs
In our previous blog post, NAS discussed the 5 Key Performance Indicators (KPIs) that we focus on as the first step in the process of identifying and defining your hiring strategy. Refer to that article for a detailed discussion of each of the following:

  • Career Page Conversion
  • Application Conversion
  • Conversion Time
  • Mobile vs. Desktop
  • Cost Per Apply and Cost Per Hire
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5 KPIs for recruiting that every company needs

Topics: recruitment analytics, recruitment budgeting, analytics

Posted by Ashley Kauffman on Jun 2, 2020 11:09:13 AM

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You’re excited about your company’s new career site content. Your brand is on-target, your strategy is solid, and you’re ready to attract the right candidates. Soon, however, you realize that your site—and maybe your application process—is underperforming. You expected more (and better) candidates applying for your open positions. It’s important to remember this reality about performance: if you can’t measure it, you can’t improve it.

So, which Key Performance Indicators (KPIs) are the most useful when it comes to tracking your candidates and how they navigate through your site? Being able to build the ideal candidate profile by reviewing the right KPIs is what will help you adjust your site and strategy, save dollars and get the volume of applicants you’re looking for in the end.

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