NAS TALENT TALK

Courtney Compton, NAS MediaPro Strategist and Erin Duffy, NAS Account Director attended last week’s TAtech Leadership Summit in Boston. Sponsored by Appcast, the TAtech Leadership Summit is the only conference focused solely on the application of pro

grammatic technology in recruitment advertising. Here are Courtney’s and Erin’s insights from the Summit.

Initial Impressions

Courtney: This was my first time at TAtech’s Leadership Summit on Programmatic Ad Buying. I found the summit to be a great learning experience. The welcome reception at Fenway Park was a really fun time. It provided an opportunity to meet people I have only spoken with via phone or email. Throughout the summit, I had the opportunity to network with colleagues in the recruitment media industry.

Erin: It was also my first time at TAtech. Seeing some of the vendors you talk with over email or on the phone every day/week was a great experience. All came forward with promise of advancements in their own platforms or intentions of looking to improve their relationships with us for a better experience for our clients. Programmatic is still new to the industry and it was encouraging to see it evolving from all sides (ATS, programmatic vendors, media and other agencies).

Programmatic advertising has been one of the most talked-about areas of recruitment marketing in the past year. Our NAS MediaPro offering has been adopted by a large number of our clients, with great success, which gives us a lot of insight into the process, the progress and the performance of programmatic.

Jennifer Henley (Vice President of Client Services) and Chris Knott (Account Director) recently spoke with AppCast about some of the rewards and challenges of programmatic advertising as part of an e-book they are preparing. We decided to share some of the wide-ranging conversation on NAS Talent Talk.

How would you describe programmatic advertising to recruitment professionals?

Chris Knott: When I discuss programmatic with clients, the word that comes to mind is evolution. To me, it’s the evolution of the PPC media strategy to a programmatic media strategy. It’s the best way to manage an active candidate strategy, it’s what’s NOW and it will only continue to evolve.

Jennifer Henley: When I think of programmatic I think: simple and effective. Those are two keywords that come to mind for me. I know there’s a lot happening in the background and it’s technology-driven, but when I think about what it will do for you – it will simplify your process, and you will be more effective – the benefits are obvious and transparent.