2020 has been a year of turmoil, challenge and newly discovered opportunity in the recruitment marketing landscape. A new world of work emerged for many industries, and virtual interviewing became the norm for both on-site and remote jobs. This collective, immediate pivot posed both roadblocks and opportunities—from leveraging social media and digital communications, to focusing on employee retention and measuring your analytics to ensure the best ROI in your recruiting efforts.
Our NAS Talent Talk contributors provided insight on these very timely topics throughout the year. As we welcome 2021 and bid adieu to a surreal 2020, we thought you might enjoy a round-up of our top 5 blog posts of the year.
1. Need to hire now? Here’s what you need to know.
As the pandemic was just hitting in March 2020, companies and candidates alike were scrambling to adjust to an unprecedented level of uncertainty and immediate change in the way we’re communicating with one another. Jennifer Henley, Vice President of Client Services at NAS, provides timely solutions for companies needing to attract essential talent quickly.
2. The Five Rs of Employee Retention
In a perfect world, employee turnover would not be a problem. As we can all attest, 2020 was far from perfect. Although turnover is inevitable, it can be controlled and managed effectively. In this post, we cover the five key points of an effective employee retention strategy.
3. Five KPIs for Recruiting that Every Company Needs
It’s important to remember this reality about career site performance: if you can’t measure it, you can’t improve it. Ashley Kauffman, NAS Director of Analytics, addresses five Key Performance Indicators (KPIs) that are the most useful in tracking your candidates, learning how they navigate through your site and adjusting your strategy in order to save money and yield the volume of qualified applicants you’re looking for.
4. Successful Email Drip Campaigns
Recruiters are facing increasing pressure to find innovative ways of attracting top talent through their outreach communications. Executed correctly, an email drip campaign (targeted, timed communications sent out to your candidate contacts) can help raise awareness of your company and your brand, directly target applicants and allow you to interact with potential hires. Maggie Lyall, Senior Creative Strategist at NAS, provides an overview of key components and best practices needed for a successful email drip campaign.
5. Connect with Candidates using Facebook
The world’s largest social network, Facebook has become a vital tool in recruitment marketing. Facebook ad campaigns can build your audience, showcase your brand, generate interest in your company and make more people aware of your job openings. Simply put, Facebook advertising works. And we have the stats to prove it. Allison Padgett, Digital Marketing Manager at NAS, walks you through the various types of Facebook ads and the key elements of optimizing your content.
NAS Recruitment Innovation wishes you a happy, healthy and prosperous 2021. As always, feel free to reach out to NAS for help and guidance with your recruitment marketing needs. And subscribe to our blog so you don’t miss any of our 2021 posts!