Mike Shaughnessy

Mike is a multidisciplinary recruitment leader with superior client service and management skills. He is an expert at targeting audiences using digital, social media and business development strategies for lead generation, lead nurturing, engagement and conversion for B2B, B2G, B2C companies and non-profit organizations. He has spent his 20-year career developing and launching strategies, plans and tactics that increase leads, sales, revenue and market share, while measuring and optimizing ROI. In his spare time he likes to hike any mountain he can find, (eventually) see live music or refute the assertion that he has a “favorite” between his two children.

Recent Posts

How to Tackle Targeting

Topics: RN recruiting, recruitment strategies, high volume recruiting, temporary hiring

Posted by Mike Shaughnessy on Feb 24, 2021 3:00:00 PM


When speaking to Talent Acquisition professionals, we find that targeting talent is often at the top of the list of challenges. But every targeting situation is different. Sometimes you are filling a short-term need. Other times, you’re trying to pipeline talent for a position with consistent needs. Or you might be looking for a very specialized candidate with a limited talent pool to draw from.

In this blog post, we’ll tackle these common targeting challenges and offer examples that will provide you with ideas for your own efforts. And don’t forget, NAS is always here to help!

Target #1: The Unicorn


We’ll start with the narrowest scenario, where you are looking for a candidate (or a small number of candidates) with a very specific skill set. We call that Unicorn Hiring. Perhaps it is someone with hard-to-find technical knowledge or a highly specialized health care professional.

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The Road to Recovery Readiness

Posted by Mike Shaughnessy on Aug 12, 2020 2:07:27 PM


As most of the workforce begins to shift into recovery mode, one point is clear: the recruitment landscape is poised for a seismic shift in the way employers are positioning their branding and communicating with candidates. With regard to hiring, certain industries haven’t skipped a beat; some are in hiring freeze mode; and still others are in a holding pattern, awaiting the opportunity to either rehire furloughed employees or consider targeting new talent re-entering the workforce.

No matter where your organization is positioned in the hiring spectrum, it’s important to
consider what you can do today to prepare for the hiring recovery. The following are recommendations to consider:

Workforce Planning 
What is your workforce going to look like when you bring people back? How subtly – or drastically – will your environment be altered? How are you prioritizing staff re-integration? Have your needs shifted so dramatically that you are considering a permanent hybrid of on-site/remote work options? A few “quick hits” that you can address right now include:

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