3 ways your employees can tell your story

Topics: video, employment branding, recruitment videos, employee testimonials

Posted by Lisa B. Radloff on Dec 16, 2020 1:11:00 PM

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Every employer has a story to tell. And every story is a unique insight into what makes your company stand out amongst your competitors. Your career site is the ideal place to tell your company’s story in a personalized, compelling way that resonates honestly with job seekers. So, how can you capture your company’s essence to create organic, genuine relationships with candidates?

Your best ambassadors are right on front of you
Your greatest advocates and most credible storytellers already work for you. Instead of stock images and blanket mission statements, let your current employees be your voice: there is no one more uniquely qualified to provide genuine, impactful insight into your organization and what it’s like to work there. Here are some ideas on the best way to involve your people in your employment messaging.

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The 2021 Calendar of Healthcare Recognition Days is Here

Topics: healthcare recognition calendar, recognition calendar

Posted by NAS on Dec 10, 2020 9:00:00 AM

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The 2021 Calendar of Healthcare Recognition Days is Here

  • When is Oncology Nurses Month?
  • What’s the date for Medical Assistants Recognition Day?
  • What about National Nurse Practitioner Week?

One of the best ways to increase employee engagement is through incentives, rewards and recognition. Each year, NAS puts together an annual listing of healthcare-related recognition events. Our 2021 Calendar of Healthcare Recognition Days is an invaluable resource for you and your team. It features a comprehensive, 12-month listing of healthcare-related recognition events, complete with descriptions and links.

This is one of our most popular offerings every year. Get your 2021 calendar today!

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Webinar: Build your 2021 recruiter toolkit

Topics: Webinar

Posted by NAS on Nov 30, 2020 9:00:00 AM

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Your Programmatic Playbook

Topics: recruitment marketing, programmatic advertising

Posted by Eric Sandler on Nov 9, 2020 9:00:00 AM

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For a few years now, we’ve been talking about the power of programmatic advertising and how it can transform your recruitment media spend in some pretty dramatic ways. But first, a quick refresher: programmatic media buying is the algorithmic purchase and sale of advertising space in real time. It involves the buying, placement and optimization of ads performed by software, rather than people. It is a proactive, targeted strategy that allows you to:

  • Purchase online job ads in real-time, based on preset rules and targeted on a pay-per-click or pay-per-apply basis
  • Optimize price per candidate by key metrics that you define
  • Spread budget allocation across targeted jobs
  • Stop wasting ad spend on non-converting jobs
  • Automate time-consuming manual bidding and reporting
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