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What’s in it for you? We’ll cover:
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In part one of our interview, we discussed career site goals with Leigh McCluskey, Senior Vice President of Talent Acquisition for Advisor Group. In part two, Leigh takes us through Phase 2 of their career site implementation, which involved content for University, Diversity & Inclusion and Community Service sections, as well as photo shoots, analytics and future goals for the site.
As part of Phase 2, we added a University section. Tell us about those efforts.
We're still a relatively new company, but we are committed to evolving and developing our student intern and recent graduate entry-level programs. We worked internally to build a strong, reputable internship program within the industry. Our goal is to ensure that they’re not getting task-focused assignments, but that they are doing really impactful, value-adding work.
On the site, we wanted to tell our story in a way that candidates will appreciate how we're different. We want them to have a great experience and, consequently, be our brand ambassadors with a great story to tell. We're also expanding our presence on key campuses, partnering with universities in each of our five hubs, where we will work with a partner to conduct women's leadership events with students and faculty members.
In the past year, Advisor Group has made significant updates to their career site. We recently spoke with Leigh McCluskey, Senior Vice President of Talent Acquisition for Advisor Group, to learn about the important elements of an effective career site for one of the nation’s largest networks of independent wealth management firms.
When you began thinking about updating your career site, what were the goals you set for yourself and Advisor Group? What were some of the “must-haves” for you?
We really didn't have a career site presence. At the time, Indeed was the only place you could find out anything about us or our jobs. I wanted to make sure that we were able to tell the story of our company and culture in a very different way from the rest of the players in our industry.
I think people have stereotypes about what “financial services” looks and feels like. We didn’t want to look like every other financial services career site out there. In addition, we were separately launching a corporate brand independent of the career site, and we wanted to make sure that we were in sync from a philosophical perspective regarding both entities.