Charles Kapec

With NAS since 1993,Charles Kapec oversees all creative activities for an NAS team that includes copywriters/creative strategists, designer/developers and production. He provides creative direction for employment branding and career sites for all of the agency’s accounts, while serving as the main creative contact for many agency accounts.
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Recent Posts

The lure of a great landing page

Topics: recruitment marketing, landing pages

Posted by Charles Kapec on Jan 24, 2019 9:00:00 AM

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It’s simple. Every successful recruitment marketing campaign needs a great landing page. Especially in the digital age, where you are often recruiting with a brief post, Google ad or even a text, you need to direct candidates to a landing page with specific and recognizable content. Some media (like Google) will even measure your campaigns by how relevant the landing page is to your message.

When we are setting up a recruitment marketing campaign for a client and we’re asked to direct candidates to a job posting, an ATS landing page or a career site home page, NAS will suggest developing a landing page. While general destinations may be fine for awareness campaigns, they are not ideal for targeting candidates in specific disciplines, promoting an event or hiring for a location – the most frequent “asks.”

Here are some handy rules to guide you in creating an effective landing page. (Or you could ask your agency, like NAS, to do it for you!)

Know your purpose

The campaign you are running determines the content on the landing page. Are you promoting a hiring event for nurses? Are you hiring for manufacturing employees at a specific location? Are you targeting pharmacy techs for multiple locations? Think about your goal, then put yourself in the candidate’s place and decide what you would want to know before taking action. That’s the starting point for your page.

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5 career site trends for 2016

Topics: career sites, employment branding

Posted by Charles Kapec on Mar 10, 2016 10:00:00 AM

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How can you maximize your career site’s effectiveness, create a better candidate experience and achieve recruitment success? Here are the five trends that we believe will impact career sites as 2016 continues.

#1: Job search first

Research shows that the first action visitors take on your career site is to hit the job search button. That’s why it’s vital to make your search functionality extremely prominent; don’t bury it. Search buttons or links should be part of your main navigation, close to the top of the landing page and strategically placed in multiple locations throughout your site. And your search jobs page needs to be easy to navigate, with clear instructions and logical menus.

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