NAS GIVES BACK TO TWO SPECIAL ORGANIZATIONS

Posted by NAS on Jul 16, 2019 11:18:44 AM

NAS-Givesback_Blog_Header

It’s been a busy spring and summer here at NAS headquarters. We were honored to take the time to participate in two very special events:

NAS joins LifeAct’s Into the Light Walk

On a recent Sunday, the NAS team got together to “shine the light” on an important cause by participating in LifeAct’s 15th annual Into the Light Walk. It was a truly inspirational experience to share personal, heartfelt moments with strangers all around us who all participated in the walk for the same reasons: knowing a loved one who lost their battle with depression, getting the conversation started to encourage those struggling to get help, and showing support in the march towards lowering the statistics of young people losing their lives to depression and suicide.

Held at Cleveland Metroparks Zoo, the event raised almost $100,000 overall and NAS placed in the Top 5 teams who donated, contributing $2,304.50. We’d like to thank LifeAct for allowing us to share in its extraordinary mission.

into the light photo

Megan Zelch, Debbie Hall, Patty Watt and Erin Duffy of NAS at the Into the Light Walk

Help to fight childhood cancer, one cup at a time

Friday, July 12 was a gorgeous summer day in Cleveland. Given our success in last year’s fundraiser to support Alex’s Lemonade Stand Foundation, we were “all hands on deck” at NAS corporate headquarters this year. Many kind, generous people stopped by to enjoy a glass of lemonade and change a life for a child facing hardship. 100% of contributions are donated to the Foundation to support research in finding better treatments and cures for childhood cancer.

Our goal was set at $1,000: NAS raised $578 at our lemonade stand and another $475 through online donations. With NAS matching $1,000, we were able to contribute $2,053.


lemonade stand photo

Cricket Agneberg, Jesse Helms, Megan Zelch and Gavin Provins of NAS with various family members staff the lemonade stand

Read More

IT’S WHAT’S INSIDE THAT COUNTS: THE IMPORTANCE OF INTERNAL BRANDING

Topics: employment branding, recruitment strategy, employee retention, internal branding

Posted by Lisa B. Radloff on Jul 1, 2019 2:47:16 PM

Internal_Brand_Header

In the recruitment world, we’re often so externally focused that we overlook an equally important component of company identity: internal branding. Smart organizations realize that a company brand is only as strong as its alignment with internal branding. Building and maintaining a strong internal brand will resonate with outside audiences – your potential future hires – only when it mirrors external messaging and lives up to the promises being made to the public. So, how do you build an authentic internal brand?

Internal branding is a continuous process in place by which you ensure your employees understand the ‘who’ and ‘why’ behind your business proposition. Bloomberg

Your business doesn’t have “values;” the people within it do.
Like its namesake, internal branding cannot exist without employee advocacy, but don’t expect buy-in if corporate behavior and policy indicate otherwise. Are your company values merely a list of hollow buzzwords or phrases that no one believes in or cares about? If you want to create true values that define your business, the first place to start is with the very people you expect to promote and uphold them – your employees.

Read More

Lessons from TA tech: Embracing the Programmatic Future

Topics: programmatic advertising

Posted by NAS on Jun 12, 2019 10:25:28 AM

TA_Tech_Blog_Header

Courtney Compton, NAS MediaPro Strategist and Erin Duffy, NAS Account Director attended last week’s TAtech Leadership Summit in Boston. Sponsored by Appcast, the TAtech Leadership Summit is the only conference focused solely on the application of programmatic technology in recruitment advertising. Here are Courtney’s and Erin’s insights from the Summit.

Initial Impressions

Courtney: This was my first time at TAtech’s Leadership Summit on Programmatic Ad Buying. I found the summit to be a great learning experience. The welcome reception at Fenway Park was a really fun time. It provided an opportunity to meet people I have only spoken with via phone or email. Throughout the summit, I had the opportunity to network with colleagues in the recruitment media industry.

Erin: It was also my first time at TAtech. Seeing some of the vendors you talk with over email or on the phone every day/week was a great experience. All came forward with promise of advancements in their own platforms or intentions of looking to improve their relationships with us for a better experience for our clients. Programmatic is still new to the industry and it was encouraging to see it evolving from all sides (ATS, programmatic vendors, media and other agencies).

Read More

Winning the internship wars: key components of a successful internship program

Topics: college recruiting, internships

Posted by Lisa B. Radloff on May 30, 2019 2:37:37 PM

Internwar_Blog_Header

The competition for interns is fierce, and today’s college graduates are a new breed. As Millennials (the youngest being 25) and Gen Z (the oldest being 23) make their way into the workforce, they present unique advantages for employers. Technically savvy and achievement oriented, this highly functioning demographic grew up in the age of transparency—and they expect the same honesty and candor from their employers.

So, how do you reach interns? How do you establish an application process that works for them?
Here are a few tips that have proven successful for our clients:

  1. Set up an Events page on your career site to promote college visits.
  2. Staff your events with recruiters who can answer the questions potential interns may have (pay rate, schedule, current openings, application requirements, etc.).
  3. Initiate a social media drip campaign to continuously communicate both your employer brand and available internships. Popular examples include Facebook sponsored posts and Google pay-per-click campaigns. You may also wish to create a specific landing page for intern response and include tracking code to gauge traffic.
Read More

You can’t hide from AI

Topics: recruitment strategies, AI

Posted by Maggie Lyall on May 8, 2019 9:31:03 AM

AI_Blog_Header

Where Does AI Fit in the Recruitment Process?

Manually screening resumes. Answering basic questions. Scheduling interviews. These are all tasks that busy HR professionals would be happy to hand over to someone else, even if that someone isn’t a person at all.

Welcome, AI!

According to ideal.com, this emerging facet of HR technology is designed to reduce—or even remove—those time-consuming activities that back up the hiring process by as long as several months. And accurately screening resumes is a crucial step, since identifying the right candidates in a sea of resumes is often an overwhelming and time-consuming job.

But that’s just the beginning. Not only does Artificial Intelligence (AI) significantly cut down the time it takes to find quality people, it reduces human bias (also known as the “gut feelings” of the hiring manager). Some thoughts you don’t want to cross your mind, but could…Is the applicant a graduate of your college? Bonus points for her! Did he belong to your fraternity? Must be a great guy! You get the picture.

Read More