NAS announces new Chief Operating Officer Bryan Martin

Topics: NAS

Posted by NAS on Jul 9, 2020 4:20:04 PM

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NAS Recruitment Innovation is pleased to announce that Bryan Martin has joined us as Chief Operating Officer. He brings to our team over 25 years of highly successful experience working in the talent acquisition and development space.

Bryan built his career at Caliper, a 60-year-old HR talent measurement firm, where he spent his time in a variety of areas of the organization, including QA, Marketing, Sales and IT. For the last 15 years, he led operations with a strong emphasis on technology. His last three years were as COO, building out a collaborative culture, transforming the company’s technology platform and increasing sales.

As he joins NAS, Bryan will work with the existing team to leverage and enhance our ACTIVATE™ technology platform, while also helping us develop and execute innovative solutions and processes that will improve recruitment marketing for our clients, prospects and partners. With over 70 years of ongoing success, NAS is excited to open this new chapter and extend our industry leadership into the future.

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NAS Webinar: Five Ways to Improve Your Career Site

Topics: career sites, candidate experience, Webinar

Posted by NAS on Jul 1, 2020 5:21:29 PM

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Your career site should be the focal point for your recruitment marketing strategy – the place where you drive all candidates, let them view your jobs and tell them your story. Join Matt Adam, EVP and Chief Talent Strategist, and Jennifer Henley, VP of Client Services, for a 30-minute session that will help you understand what job seekers are looking for – and where your site might fall short. The presentation will include:

  • Top 5 ways to upgrade your career site
  • Insights into improving the candidate experience
  • Discussion of quick wins and longer-term strategies

Get some great ideas from our team. See examples of career sites that succeed. And learn what you can do to improve your candidate experience.

NAS Webinar Series:
5 Ways to Improve your Career Site
Wednesday, July 22
1pm to 1:30pm EST

RegisterNow

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The drip, drip, drip of successful email campaigns

Topics: recruitment marketing, talent pipeline, candidate experience

Posted by Maggie Lyall on Jun 23, 2020 8:53:27 AM

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Recruiters are facing more and more pressure to find innovative ways of attracting top talent through their outreach programs. One successful strategy to consider involves email drip campaigns.

A drip campaign is used by direct marketers to turn passive job seekers into engaged candidates by automatically contacting them several times over a pre-set period (usually one month to several months).

While it seems simple enough, there are many conflicting opinions about how many emails a company should send, what these emails should say, and what day of the week/time of day is best to send them. So, if you’re looking for a quick overview of best practices, read on. (And please remember: there’s no rule here that’s hard and fast; there will always be exceptions.)

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ACTIVATE wins TalentCulture tech award

Topics: HR technology, recruitment marketing, candidate experience

Posted by NAS on Jun 11, 2020 11:57:36 AM

NAS wins TalentCulture award

NAS is pleased to announce that its ACTIVATE™ candidate attraction platform has been selected as a TalentCulture 2020 HR Tech Winner.

TalentCulture, a leading media outlet and marketing consultancy, selected winning HR technologies based on a strict grid of requirements that included a demonstration of the technology’s power to successfully deliver on its promise and an analysis of user and employee comments on the product and brand.

ACTIVATE™ is a proprietary, cloud-based candidate attraction platform that delivers a quick and easy job search, improves ROI and offers robust analytics to monitor media and track budget decisions. It also delivers a branded experience with relevant content, as well as marketing outreach via email and text.

“We’re proud to have been selected as one of the leading technologies for the talent acquisition community by TalentCulture,” said Matt Adam, EVP and Chief Talent Strategist for NAS. “Validation from industry experts is always gratifying. We continue to add new features to ACTIVATE™ based on our clients’ needs – which we believe will keep us at the forefront of recruitment technology.”

Learn more and get a demo of ACTIVATE™ today.

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