Topics: Social Media, recruitment marketing, Facebook for recruiting, recruitment strategy
Social media plays a key role as a high-performing channel in every customer-facing and employee-facing aspect of communications. Companies that understand how to unlock the value of social media are in a better position to meet candidates’ needs. And the importance of social media in recruiting continues to grow. An Adweek report suggests that 92% of recruiters use social media and the share of companies that uses social media for recruiting has increased to 84%.
Facebook is the world’s largest social network and has become vital in the recruitment marketing industry. What better place to connect with candidates who know you, as well those who don’t?
Facebook has an ever-changing algorithm that makes it challenging to connect organically with users that like your page, also known as fans. But with Facebook advertising, you also have the ability to get your post in front of users that may be interested in your company but don’t currently like your page.
A Facebook campaign is designed to build your audience, generate interest in your company and make more people aware of your brand and the jobs/positions that you have available to fill. Simply put, Facebook advertising works. It allows you to keep up with your current audience, your future audience and your competition. It has the ability to drive qualified traffic to your career site where candidates have the opportunity to apply for open jobs.
Topics: recruitment marketing, recruiting with Google, recruitment strategies, Google Ads
Making our way in the fiercely competitive landscape of likes and clicks is tough. Fortunately, Google Ads is here to help. Advertising with Google allows you to control your messaging, own your search engine results page (SERP) and build your career brand – all while targeting the candidates you desire.
Google Ads has two components that we use on a daily basis for our clients at NAS, the Search Network and the Display Network.
Google Display Network
The Google Display Network reaches over 90% of internet users worldwide. Google Display is divided into two segments: retargeting and managed placement. Managed placement is all about targeting the audiences and content of websites that are related to what you are promoting, while retargeting is used to keep past visitors to your site engaged.
Managed placement advertising allows us to target the passive job seeker. The user may not exactly be in “job search mode” but while going about their normal internet activity they will see your ads, thus creating awareness.
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