For a few years now, we’ve been talking about the power of programmatic advertising and how it can transform your recruitment media spend in some pretty dramatic ways. But first, a quick refresher: programmatic media buying is the algorithmic purchase and sale of advertising space in real time. It involves the buying, placement and optimization of ads performed by software, rather than people. It is a proactive, targeted strategy that allows you to:
- Purchase online job ads in real-time, based on preset rules and targeted on a pay-per-click or pay-per-apply basis
- Optimize price per candidate by key metrics that you define
- Spread budget allocation across targeted jobs
- Stop wasting ad spend on non-converting jobs
- Automate time-consuming manual bidding and reporting
