Ashley Kauffman

As Director of Analytics with NAS Recruitment Innovation, Ashley works closely with our clients to help them strategize on recruiting A-level talent based on data intelligence. Ashley focuses on telling a story for our clients in a way that not only validates their current strategy, but also anticipates future opportunities. Whether your goal is delivering effective employment brands, career sites and social media strategies, or comprehensive online or traditional ad campaigns, Ashley leverages her ten plus years of industry experience to achieve success and exceed client expectations.

Recent Posts

Beyond Measurement: The FYI on KPIs

Topics: recruitment analytics

Posted by Ashley Kauffman on Oct 15, 2020 9:12:34 AM


You need robust analytics to track results and manage your recruitment budget. Quite simply, if you can’t measure your recruitment performance, you can’t improve it. Which KPIs are most important to your organization? How are you currently measuring or analyzing your metrics to make data-driven decisions? We recommend a phased approach in addressing these questions:

KPI image

In our previous blog post, NAS discussed the 5 Key Performance Indicators (KPIs) that we focus on as the first step in the process of identifying and defining your hiring strategy. Refer to that article for a detailed discussion of each of the following:

  • Career Page Conversion
  • Application Conversion
  • Conversion Time
  • Mobile vs. Desktop
  • Cost Per Apply and Cost Per Hire
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5 KPIs for recruiting that every company needs

Topics: recruitment analytics, recruitment budgeting, analytics

Posted by Ashley Kauffman on Jun 2, 2020 11:09:13 AM


You’re excited about your company’s new career site content. Your brand is on-target, your strategy is solid, and you’re ready to attract the right candidates. Soon, however, you realize that your site—and maybe your application process—is underperforming. You expected more (and better) candidates applying for your open positions. It’s important to remember this reality about performance: if you can’t measure it, you can’t improve it.

So, which Key Performance Indicators (KPIs) are the most useful when it comes to tracking your candidates and how they navigate through your site? Being able to build the ideal candidate profile by reviewing the right KPIs is what will help you adjust your site and strategy, save dollars and get the volume of applicants you’re looking for in the end.

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The Power of Analytics: Finding Your Measure of Good

Topics: recruitment analytics, recruitment strategies, analytics

Posted by Ashley Kauffman on Oct 28, 2019 10:36:14 AM


When it comes to recruitment marketing analytics, many organizations remain narrowly focused on an increase in numbers. However, the most useful analytics tell the story of the candidate journey with an acute focus on the why behind the what.

At NAS Recruitment Innovation, we believe that analytics need to be interpreted with your holistic recruitment strategy in mind. While the ultimate measure of good is, invariably, the hire, analytics will help you determine which sources are working to achieve your recruitment goals, which are not, and when it’s time to shift strategy. So, where do you start? With the general analytics framework:

Key Performance Indicators (KPIs)
  • Unique visitors
  • Job views
  • Apply starts
  • Completed applies
  • Hires
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Getting good with Google for Jobs

Topics: Google for Jobs

Posted by Ashley Kauffman on Oct 18, 2018 9:00:00 AM


As recruitment technology continues to evolve at warp speed, one simple truth remains: the job search is an information game, and Google is the clear winner. As the #1 ranked search engine in the world, Google is constantly optimizing and refining its features to deliver the best user
experience. It’s no secret that Google for Jobs can increase the sheer number of job seekers who will see your job listings. So, how do you optimize your job postings to appear in Google search results?

There’s no trick to having your content displayed. Give Google what it wants, and it will deliver. In fact, Google wants to help you! There is a wealth of information on the topic, but this is a blog post, not a thesis. So let’s focus on the fundamentals:

What is Google for Jobs?
Google for Jobs has one job: to simplify the job search for candidates. Google for Jobs is simply an enhanced search tool that aggregates job postings from across the web and displays them in Google Search. Google for Jobs sources, indexes and displays job listings from various job boards and career site pages, thereby allowing job seekers to view job openings via a quick Google search. 

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Take the hassle out of hard-to-fill jobs

Posted by Ashley Kauffman on Oct 20, 2016 9:00:00 AM


For HR professionals, there’s always a handful of hard-to fill positions. Not enough candidates, too much competition, too much demand for the role. How can you take the “hard” out of hard to fill? Consider the following ABCs for filling those pesky positions.

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