The Art & Science of Campus Recruiting: 4 Ways to Stand Out

Topics: campus recruiting, college recruiting, internships, on-campus events

Posted by NAS on May 12, 2016 9:00:00 AM

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What is the key to effective campus recruiting? In essence, it’s blending art and science: the science of leveraging research and technology for targeted recruiting and the art of devising creative ways to engage top candidates and keep them connected. Here are four suggestions to help you reach the right students.

1. Create a constant presence

Being on campus one week in the spring and one week in the fall is not enough to compete with companies who invest more time, thought and money in the process. In fact, companies need to be a constant presence on campus.

 So what’s a recruiter to do? Let’s start with the basics:

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Kindergarten for career sites: Best practices to enhance the candidate experience

Topics: career sites, candidate experience

Posted by Matt Adam on May 5, 2016 9:00:00 AM

 

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You Never Get a Second Chance to Make a First Web-pression.

So, you’ve got lots of great candidates coming to your site. These are smart people you desperately want to hire. Let’s break down, in very simple terms, what a candidate wants when they visit your website. To make this easy to remember, let me take you back to a great teacher from your past…your kindergarten teacher. Kindergarten is when you learned your vowels. Everyone remember their vowels? A, E, I, O, U and sometimes Y. Every word has got to have at least one of these and, in my opinion, every website has to have ALL of them. Let’s drill down on each.

A: Authentic. Your site has got to be authentic and real. Here are a few guidelines to make sure your site delivers on this tenet. Cut the corporate mumbo jumbo. This is one of the biggest mistakes I see. Candidates don’t read sentences, let alone paragraphs and paragraphs of information on the web. They scan; they look for facts and figures and the information most useful to them. Focus on the differentiators. Include content that sets you apart, rather than information that sounds just like what everyone else is saying.

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Lessons from SHRM Talent: Insights from our attendees

Topics: SHRM Talent 2016, conference update

Posted by NAS on Apr 28, 2016 9:00:00 AM

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Matt Adam, Jason Rellick and Jason Weinhaus of NAS were on hand at the recent SHRM Talent Management Conference in Orlando (April 17-19), both exhibiting and hosting a reception for our clients and prospects. Here’s a round-table conversation with their impressions about the state of recruitment marketing and talent acquisition in 2016, based on their observations of the show.

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Title Fight: 5 Mistakes Companies Make with their Job Titles

Topics: SEO, job titling

Posted by Gavin Provins on Apr 21, 2016 9:30:00 AM

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Job Titling is not necessarily the first thing you think of when developing your recruitment strategy. But, it’s definitely the first thing that candidates are thinking of – most start by typing a job title into a search engine. That’s why it is important to title your jobs correctly, so that there is a match with the people who are actively looking for the job.

 As the Data Mapping Specialist for our ACTIVATE™ Candidate Attraction Platform, I see a lot of job titles from companies in many different industries. Here are some common mistakes that could hinder your ability to reach individuals who could be a perfect fit for your organization.

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Building a talent pipeline: 5 simple steps to start

Topics: media services, recruitment marketing, talent pipeline

Posted by Jason Rellick on Apr 6, 2016 12:18:51 PM

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I talk to a lot of organizations and what I often find is that they are still stuck in the reactive mode of filling open positions instead of building a consistent pipeline. A pipeline is all about creating, maintaining and enhancing relationships with talented candidates, including passive and active job seekers. Everyone wants that talent pool available to source from, but they can’t seem to get started.

 What are some of the simple ways to begin building a talent pipeline?

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