Matt Adam, our Chief Talent Strategist, has been sharing his insight into recruitment marketing trends for 2021 in a variety of venues.
He is this week’s guest on the Talent Tide podcast with Chris Nichols. Matt and Chris share a lively 40-minute discussion that covers a variety of topics, including the importance of employment branding, how to create a career site that meets candidate expectations and the vital importance of using analytics to drive decisions.
Here's Matt on the need for agility in 2021:
"We’ve talked and bandied around this concept of agility this year. You know, I think companies have found out that they’ve had to be more agile and more responsive than ever before. Like, look at us. We’re working from home from our Zoom in ways we never would have a year ago. So, I think that ability to continue to adapt and change to whatever the market throws at us is going to be really important. And that plays right into your employment brand. The best employment brands are living, breathing entities. They change you as your organization changes. They can be aspirational for certain, but they have to be grounded in reality and fluid in a way that they can adapt to what’s going on with your candidate and employee base."
