3 New Year’s Resolutions for Every HR Professional

Topics: analytics, career sites, media services, candidate experience, recruitment strategy

Posted by Jennifer Henley on Jan 5, 2017 9:00:00 AM

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Every year, we all resolve to make changes. We keep some resolutions, while others fall by the wayside. I believe that the more practical the resolution, the greater chance we have of keeping it. Here are the three simple and reasonable resolutions that every talent acquisition professional should make in 2017.

Resolution #1: Make the candidate experience a priority

Everyone talks about the candidate experience. No doubt it is on your agenda, but have you actually taken a hard look at the actual experience you offer candidates? I suggest that you start by pretending to be a candidate. Search for a job that you offer, and see whether your company appears. Follow the candidate’s path through to your career site. Consider it through the eyes of a job seeker:

  • Is there a visually appealing employment brand that communicates who you are and what you offer?
  • What relevant career-related content are you providing? Does it answer the questions of a typical candidate, including “What’s in it for me?” (Here’s a site we created that does just that.)
  • Is it easy to navigate and find a job?
  • How difficult is the application process?
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Is your career site lost in cyberspace?

Topics: career sites, candidate experience, SEO

Posted by Matt Adam on Jun 30, 2016 9:00:00 AM

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Connecting to top candidates is the key to recruitment success. But what if your ideal candidate can’t find their way to your career site? What are some of the ways you can reach out and engage the talented professionals you need to keep your organization strong and growing? Let’s cover the basics:

 You have to use a multimedia approach to reach great candidates.

Gone are the days when you could advertise in one media and find all the candidates you were looking for. Today the media world is extremely fragmented and only getting more so. Targeted media falls into two main buckets…it is either offline media (like newspapers, trade journals, direct mail, radio, billboards, transit advertising, etc.) or online media (such as job boards, banner ads, e-blasts, social networking sites, virtual worlds, you name it). The correct mix is determined by your budget, the target market, the number of people you need to fill and the geographic locations of the jobs.

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Storytelling for Job Seekers

Topics: career sites, recruitment videos, employee testimonials

Posted by Jason Weinhaus on Jun 2, 2016 9:00:00 AM

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Every story is unique. An insight into what makes you…well, you. And your career site is the place to tell your company’s story in a personal, compelling way that resonates with today’s savvy job seekers. So, how can you cut through the digital chatter and information overload to form organic, genuine relationships with candidates?  

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Kindergarten for career sites: Best practices to enhance the candidate experience

Topics: career sites, candidate experience

Posted by Matt Adam on May 5, 2016 9:00:00 AM

 

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You Never Get a Second Chance to Make a First Web-pression.

So, you’ve got lots of great candidates coming to your site. These are smart people you desperately want to hire. Let’s break down, in very simple terms, what a candidate wants when they visit your website. To make this easy to remember, let me take you back to a great teacher from your past…your kindergarten teacher. Kindergarten is when you learned your vowels. Everyone remember their vowels? A, E, I, O, U and sometimes Y. Every word has got to have at least one of these and, in my opinion, every website has to have ALL of them. Let’s drill down on each.

A: Authentic. Your site has got to be authentic and real. Here are a few guidelines to make sure your site delivers on this tenet. Cut the corporate mumbo jumbo. This is one of the biggest mistakes I see. Candidates don’t read sentences, let alone paragraphs and paragraphs of information on the web. They scan; they look for facts and figures and the information most useful to them. Focus on the differentiators. Include content that sets you apart, rather than information that sounds just like what everyone else is saying.

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5 career site trends for 2016

Topics: career sites, employment branding

Posted by Charles Kapec on Mar 10, 2016 10:00:00 AM

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How can you maximize your career site’s effectiveness, create a better candidate experience and achieve recruitment success? Here are the five trends that we believe will impact career sites as 2016 continues.

#1: Job search first

Research shows that the first action visitors take on your career site is to hit the job search button. That’s why it’s vital to make your search functionality extremely prominent; don’t bury it. Search buttons or links should be part of your main navigation, close to the top of the landing page and strategically placed in multiple locations throughout your site. And your search jobs page needs to be easy to navigate, with clear instructions and logical menus.

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