The Challenges of Multi-location Recruiting: A “Quick Chat” with William Poynter of HealthSouth

Topics: location recruiting, talent pipeline, recruitment strategies, candidate experience

Posted by Nancy Caputo on Aug 25, 2016 9:00:00 AM

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HealthSouth is one of the nation’s largest providers of post-acute healthcare, offering both facility- and home-based post-acute services in 34 states and Puerto Rico through its network of inpatient rehabilitation hospitals, home health agencies and hospices.   

If anyone has firsthand experience recruiting for multiple locations, it would certainly be William Poynter, vice president of talent acquisition for HealthSouth Corporation. William began working for HealthSouth in 2009 in the role of director of talent acquisition. His recruitment experience dates back to 1990, and he has specialized in healthcare recruiting for 12 years.

What are your overall recruitment challenges?

Our recruitment objectives vary, but healthcare recruiting, in general, is challenging. The most demanding aspect is recruiting the volume of healthcare professionals in nursing and therapy. We use all tools available to us to reach that population.

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When old school works: traditional media and its role in recruitment

Topics: recruitment marketing, recruitment strategies, traditional media

Posted by Chris Bacon on Jul 14, 2016 9:00:00 AM

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Although online media tends to dominate the recruitment landscape today, there are situations where conventional media, such as print, direct mail and radio, are viable, effective options. These channels can also serve as a conduit to your digital media and online presence – all designed to drive candidates to take specific action. Here are a few examples of traditional media, and why they still work:

Print is not dead.

Print media is an effective option for organizations with a small number of job openings, as well as those looking to launch a massive hiring initiative (for example, a new Call Center needing to hire hundreds of people). Some audiences still prefer print. Candidates for some job types (manufacturing, service industries) may be more easily reached through local newspapers. And some hard-to-reach candidates (scientific disciplines) may read industry-specific journals.

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