Recruiters are facing more and more pressure to find innovative ways of attracting top talent through their outreach programs. One successful strategy to consider involves email drip campaigns.
A drip campaign is used by direct marketers to turn passive job seekers into engaged candidates by automatically contacting them several times over a pre-set period (usually one month to several months).
While it seems simple enough, there are many conflicting opinions about how many emails a company should send, what these emails should say, and what day of the week/time of day is best to send them. So, if you’re looking for a quick overview of best practices, read on. (And please remember: there’s no rule here that’s hard and fast; there will always be exceptions.)