Talent Talk Blog | NAS Recruitment Innovation (6)

A Message from NAS on COVID-19

Posted by NAS on Mar 19, 2020 1:10:12 PM

a message from our CEO

We are all in this together.

NAS believes that we are at our best when we work together to serve our clients and help each other. Never has this been more true than now. In fact, it takes on a more urgent, community-wide and nation-wide meaning.

Our new parent company, M3 USA, has done a great job of keeping us up to speed with the fast moving pronouncements on the state and national level. Most of us are working from home, and we are totally equipped to serve all of our clients in this manner. We are doing our best to stay well by following all advisories.

To our clients and partners – we are here to support you. We will stay engaged with you to handle all of your recruiting needs with the same level of service and urgency that you have always relied on us to provide. To our prospects and followers – we’ll continue to offer insights and ideas to help you in these challenging times, and we’re happy to engage with you if you need us.

We’ve weathered the storms of 9/11 and the Great Recession and learned what works, and doesn’t work, in a crisis situation. We are here to help you, whether it’s crafting and executing a strategy or just to be your partner and friend.

Thank you for your business and thank you for your trust. We are all in this together.

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Connect with candidates using Facebook

Topics: Facebook for recruiting, digital marketing

Posted by Allison Padgett on Mar 11, 2020 2:24:56 PM

Facebook is the world’s largest social network and has become vital in the recruitment marketing industry. What better place to connect with candidates who know you, as well those who don’t?

Facebook has an ever-changing algorithm that makes it challenging to connect organically with users that like your page, also known as fans. But with Facebook advertising, you also have the ability to get your post in front of users that may be interested in your company but don’t currently like your page.

A Facebook campaign is designed to build your audience, generate interest in your company and make more people aware of your brand and the jobs/positions that you have available to fill. Simply put, Facebook advertising works. It allows you to keep up with your current audience, your future audience and your competition. It has the ability to drive qualified traffic to your career site where candidates have the opportunity to apply for open jobs.

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M3 USA acquires NAS Recruitment Innovation

Topics: NAS

Posted by NAS on Mar 3, 2020 10:25:10 AM

NAS_News_Blog_Header

Cleveland, OH, March 3, 2020– M3 USA, a leader in healthcare solutions for hospitals, health systems and physicians, has acquired NAS Recruitment Innovation, a national recruitment advertising firm specializing in branding, technology and media strategies for employers across a wide variety of industries, with a strong focus on hospital systems.

“We are excited to announce the acquisition of a leading digital recruitment advertising firm as a complement to our business portfolio,” states Aki Tomaru, CEO of M3 USA. “The robust recruitment experience provided by NAS will advance our offerings in the digital recruitment space for our healthcare clients. The quality, value and scope of the services NAS provides will enhance the M3 USA’s mission of bringing positive changes to healthcare.”

NAS Recruitment Innovation empowers clients to attract and engage quality talent with a strategic blend of targeted technology and expertise. Serving every major market across the U.S. and Canada, they are consultative experts with proven leadership in technology solutions, media buying and creative services. Their technology platform, ACTIVATE™, enhances candidate engagement, maximizes SEO and offers robust analytics.

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Does the data in your ATS have “the right stuff?”

Topics: HR tools, talent pipeline, ATS

Posted by Eric Brill on Feb 13, 2020 11:51:09 AM

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If you’ve heard it once, you’ve heard it a thousand times: for recruitment success, you need to optimize the candidate experience. But have you ever considered how the data in your ATS can positively or negatively impact the job-search experience? You can make a few relatively easy adjustments to ensure job seekers get what they want and need.

Job categorization
The job categorization in your ATS needs to be candidate-centric. Some organizations categorize in a way that fits the internal needs of their hiring or charge-back process and not the needs of job seekers.

Don’t make your categorization overly complex; it needs to represent the way your candidates are most likely to search.
Employ job families, then sub-categories to help candidates drill down.
Find the right balance: you can err in making categories too broad or too specific.

Think like a candidate. Your ATS job categorization should not be self-serving, but rather candidate-serving.

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We're showing our heart at NAS

Topics: giveNAS

Posted by NAS on Feb 7, 2020 2:13:19 PM

NAS-Givesback_Blog_Header

In 2020, NAS instituted a new company initiative, giveNAS, which supports different causes throughout the year. February is American Heart Health month, and we’re focusing our efforts on heart health and the American Heart Association. As heart disease and stroke are the number one killer of women, the American Heart Association created Go Red For Women, a passionate social initiative designed to raise awareness of women’s heart health.

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NAS TALENT TALK

A Message from NAS on COVID-19

Connect with candidates using Facebook

M3 USA acquires NAS Recruitment Innovation

Does the data in your ATS have “the right stuff?”

We're showing our heart at NAS

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