Social media marketing is a given for today’s recruitment marketing professional. Every recruiter or TA specialist knows the core platforms and has a strategy to engage in some way with candidates. However, every individual does things differently. We thought it might be fun to take a look at the three types of approaches NAS commonly sees among our clients. Maybe you’ll see yourself here!
The Worker Bee
You use social platforms mainly to try and fill immediate needs within your organization. Your goal is to get lots of eyeballs on that job opening, right now. You post a specific job on LinkedIn or Twitter, and you add it to your feed on Facebook. You might consider a paid promotion to boost the job and get it seen beyond your followers. But your whole strategy is around filling openings and meeting needs.
