Passive candidates are an often overlooked source of top talent. Just because someone is not actively seeking a new job doesn’t mean that he or she is any less of a perfect fit than an active job seeker. But exactly how do you reach these candidates when they seem to be hidden from view? Consider these approaches:
1. Explore current resources
Don’t overlook the obvious. One of the best sources for passive candidates can be your current resources, such as an ATS, CRM, Talent Network or any sort of database that has been established, as well as your LinkedIn followers. Be sure to review the “silver-medalist” candidates in your ATS, and reengage them.
2. Enhance your networks
Leverage your current employee base via an Employee Referral Program, which can be one of the most effective and cost-efficient methods for recruitment. Have your employees mine candidates through social connections, and ask them to LIKE or forward certain company activities that place your organization in a positive light.
