NAS Webinar: Five Ways to Improve Your Career Site

Topics: career sites, candidate experience, Webinar

Posted by NAS on Jul 1, 2020 5:21:29 PM

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Your career site should be the focal point for your recruitment marketing strategy – the place where you drive all candidates, let them view your jobs and tell them your story. Join Matt Adam, EVP and Chief Talent Strategist, and Jennifer Henley, VP of Client Services, for a 30-minute session that will help you understand what job seekers are looking for – and where your site might fall short. The presentation will include:

  • Top 5 ways to upgrade your career site
  • Insights into improving the candidate experience
  • Discussion of quick wins and longer-term strategies

Get some great ideas from our team. See examples of career sites that succeed. And learn what you can do to improve your candidate experience.

NAS Webinar Series:
5 Ways to Improve your Career Site
Wednesday, July 22
1pm to 1:30pm EST

RegisterNow

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The drip, drip, drip of successful email campaigns

Topics: recruitment marketing, talent pipeline, candidate experience

Posted by Maggie Lyall on Jun 23, 2020 8:53:27 AM

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Recruiters are facing more and more pressure to find innovative ways of attracting top talent through their outreach programs. One successful strategy to consider involves email drip campaigns.

A drip campaign is used by direct marketers to turn passive job seekers into engaged candidates by automatically contacting them several times over a pre-set period (usually one month to several months).

While it seems simple enough, there are many conflicting opinions about how many emails a company should send, what these emails should say, and what day of the week/time of day is best to send them. So, if you’re looking for a quick overview of best practices, read on. (And please remember: there’s no rule here that’s hard and fast; there will always be exceptions.)

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ACTIVATE wins TalentCulture tech award

Topics: HR technology, recruitment marketing, candidate experience

Posted by NAS on Jun 11, 2020 11:57:36 AM

NAS wins TalentCulture award

NAS is pleased to announce that its ACTIVATE™ candidate attraction platform has been selected as a TalentCulture 2020 HR Tech Winner.

TalentCulture, a leading media outlet and marketing consultancy, selected winning HR technologies based on a strict grid of requirements that included a demonstration of the technology’s power to successfully deliver on its promise and an analysis of user and employee comments on the product and brand.

ACTIVATE™ is a proprietary, cloud-based candidate attraction platform that delivers a quick and easy job search, improves ROI and offers robust analytics to monitor media and track budget decisions. It also delivers a branded experience with relevant content, as well as marketing outreach via email and text.

“We’re proud to have been selected as one of the leading technologies for the talent acquisition community by TalentCulture,” said Matt Adam, EVP and Chief Talent Strategist for NAS. “Validation from industry experts is always gratifying. We continue to add new features to ACTIVATE™ based on our clients’ needs – which we believe will keep us at the forefront of recruitment technology.”

Learn more and get a demo of ACTIVATE™ today.

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Key Tips for a Better Candidate Experience

Topics: candidate experience, recruitment strategies, interviewing

Posted by Lisa B. Radloff on Sep 5, 2019 12:56:28 PM

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In the world of recruitment marketing, the phrase “Think Like a Candidate” is quite familiar. As a forward-thinking organization, you’ve likely assessed procedures in some areas of your hiring process and made adjustments. But have you taken a holistic look at the candidate journey?

In HR recruitment, it is vital to understand what candidates expect—and to deliver on their expectations. Because if you don’t, another company certainly will. So, how can you improve the candidate experience? Let’s focus on the essential elements of the initial phase of the candidate experience.

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Don’t Lose Them At Your Career Site

Topics: career sites, candidate experience

Posted by Lisa B. Radloff on Oct 4, 2018 9:00:00 AM

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Your career site is the first place candidates go when their interest is piqued, and it’s the hub for getting candidates into your recruitment pipeline. And yet, many organizations still take a “set it and forget it” approach to their career site.

Is your career site working to keep candidates engaged while moving them into your recruitment process? While there are many ways to make your career site a great candidate attraction platform, there are also key best practices to follow. If you are experiencing candidate drop-off, consider the following tried-and-true tactics:

1. Promote your culture front and center
Culture, mission and values resonate with candidates, particularly those who are not yet fully active in their job search. Passive candidates who are just beginning to look around will be swayed to another organization if they feel a better culture fit.

Your own employees are your greatest ambassadors. Let them shine on your career site and allow them to “tell your story” in a unique and compelling way. Create a bank of testimonials and refresh them on a regular basis. Develop videos as your budget allows and give them a prominent place on the page.

2. Make your jobs easily searchable
Most candidates want to see what jobs are available before they do anything else on your site. Readily available, easy-to-navigate job search functionality is a core component of high-performing career sites. It allows candidates to quickly find jobs that are most relevant to them, based on search criteria of their choosing. 

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