3 Must-Haves for your 2017 Recruitment Budget

Topics: employment branding, recruitment analytics, recruitment strategy, recruitment budgeting

Posted by Jennifer Henley, PHR & SHRM-CP, VP of Client Services on Sep 1, 2016 9:00:00 AM

BetterBudget_Blog_Header.jpg

Let’s face the reality: when it comes to HR budgets, companies are increasingly in the position of having to do more with less. Budgets are thinner, and you have to be smarter in how to allocate your recruitment spend. This is the time of year when many HR professionals are budgeting for the next year and I’d like to give you some ideas on how best to approach the process.

So, where do you start?

Start by looking at the current year and your results. What has been working for you – and what has not? If you’ve had less-than-impressive results, what needs to change? The best approach is to have a discovery session to conduct a thorough review of past efforts, successes and/or anticipated needs in order to effectively allocate your annual budget.

Read More

The Challenges of Multi-location Recruiting: A “Quick Chat” with William Poynter of HealthSouth

Topics: talent pipeline, candidate experience, location recruiting, recruitment strategies

Posted by NAS on Aug 25, 2016 9:00:00 AM

QuickChat_Blog_Header.jpg

HealthSouth is one of the nation’s largest providers of post-acute healthcare, offering both facility- and home-based post-acute services in 34 states and Puerto Rico through its network of inpatient rehabilitation hospitals, home health agencies and hospices.   

If anyone has firsthand experience recruiting for multiple locations, it would certainly be William Poynter, vice president of talent acquisition for HealthSouth Corporation. William began working for HealthSouth in 2009 in the role of director of talent acquisition. His recruitment experience dates back to 1990, and he has specialized in healthcare recruiting for 12 years.

What are your overall recruitment challenges?

Our recruitment objectives vary, but healthcare recruiting, in general, is challenging. The most demanding aspect is recruiting the volume of healthcare professionals in nursing and therapy. We use all tools available to us to reach that population.

Read More

Creating Google Ads That Score with Job Seekers

Topics: recruiting with Google, Google Ads

Posted by NAS on Aug 18, 2016 9:00:00 AM

GoogleEyes_Blog_Header.jpg

Google now processes over 40,000 searches every second, which equals 3.5 billion searches per day. Industry experts believe there are 3-4 million businesses using Google AdWords. Are you one of them?

In a prior post, I outline the many great reasons for using a Google AdWords campaign for recruiting. Basically, our clients employ Google AdWords for positions where they know they will have an ongoing need (restaurant, call center) or positions that can be hard to fill (nursing, IT). The goal is to drive traffic on a consistent basis to the relevant page, creating a cost-effective way to keep candidates flowing and to build a pipeline of talent.

The way it works is that Google serves up appropriate ads to viewers based on the keywords they type into the engine. If a nurse types “nursing jobs in Dallas” into Google and your ad is relevant, your ad will be served up to her. However, it’s a little trickier than that, as Google has a complicated way to decide what “relevant” means to seekers, based on several factors.

Read More

The 2 most important analytics for HR professionals

Topics: recruitment analytics, analytics

Posted by Brenda Silver on Aug 11, 2016 9:00:00 AM

Data_Blog_Header.jpg

One of the hot-button topics in talent acquisition is the desire for analytics. HR leaders know that real data can help them make informed decisions, and that it will give them the support they need when building a budget, justifying their spend and determining how to create content for their site. There are two basic types of analytics that every HR professional needs to consider:

1. Tracking candidates from source to hire

Imagine being able to understand where the individuals who actually get hired by your organization are coming from. It’s the only way to really know what media is performing and where you should put your dollars. This is, by far, the most powerful metric available to you. When we bring up this topic, these are the responses we often hear:

“We don’t track this information at all.”

Then, you have no idea, aside from anecdotal evidence, where to spend your budget to get the best results. You are essentially making your media selection in a vacuum. Often, what you think is working the best is not. Analytics will open your eyes and allow you to make the right decisions. You might end up saving money that you can reallocate to other important efforts.

Read More

Get the message: it’s a new age of candidate recruiting

Topics: mobile recruiting, text message recruiting

Posted by Lisa B. Radloff on Aug 4, 2016 9:00:00 AM

TXT2HIRE_Blog_Header.jpg

In a recent Deloitte study, 78% of mobile users reported that they check their phones within the first hour of waking up, with most claiming to look at their phones within five minutes. And what are they most likely to check first? Text messages. Of course it follows that text message campaigns are now becoming a powerful recruiting option. 

The numbers are impressive.

According to Beyond.com, text message recruiting reports an astounding 97% average open rate and 30% average response rate within the first hour. In a recent campaign, an NAS client, needing to hire for many openings at a Call Center, logged 300 responses in just three hours.

Read More