Key Tips for a Better Candidate Experience

Topics: candidate experience, recruitment strategies, interviewing

Posted by Lisa B. Radloff on Sep 5, 2019 12:56:28 PM

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In the world of recruitment marketing, the phrase “Think Like a Candidate” is quite familiar. As a forward-thinking organization, you’ve likely assessed procedures in some areas of your hiring process and made adjustments. But have you taken a holistic look at the candidate journey?

In HR recruitment, it is vital to understand what candidates expect—and to deliver on their expectations. Because if you don’t, another company certainly will. So, how can you improve the candidate experience? Let’s focus on the essential elements of the initial phase of the candidate experience.

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How to Optimize the Job Search Process on your Career Site

Topics: career sites, recruitment marketing, job search

Posted by Lisa B. Radloff on Aug 7, 2019 10:11:50 AM

Optimizing your job search

Forward-thinking organizations understand that the candidate experience is of paramount importance. It begins with creative, targeted career site content and ends – ideally – with the online application process. When job seekers reach your career site, their end goal is to search and apply for open jobs—and you need to have as intuitive and seamless a job search process as possible. So, how do you know if you’re following best practices in engaging with candidates at this level of interaction?

Do this: go to your company’s career site and view the experience through the eyes of a candidate; namely, ask yourself:

“Where is the job search button?”
You would be amazed how many career sites almost seem like they are deliberately trying to hide their Search Jobs functionality. It is crucial that a quick call-to-action is always visible. Anchor the Search Jobs feature in the main navigation of your career site and also place prominent buttons at the top and bottom of the page, particularly the job description page—the last step before candidates click on Apply Now.

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NAS GIVES BACK TO TWO SPECIAL ORGANIZATIONS

Posted by NAS on Jul 16, 2019 11:18:44 AM

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It’s been a busy spring and summer here at NAS headquarters. We were honored to take the time to participate in two very special events:

NAS joins LifeAct’s Into the Light Walk

On a recent Sunday, the NAS team got together to “shine the light” on an important cause by participating in LifeAct’s 15th annual Into the Light Walk. It was a truly inspirational experience to share personal, heartfelt moments with strangers all around us who all participated in the walk for the same reasons: knowing a loved one who lost their battle with depression, getting the conversation started to encourage those struggling to get help, and showing support in the march towards lowering the statistics of young people losing their lives to depression and suicide.

Held at Cleveland Metroparks Zoo, the event raised almost $100,000 overall and NAS placed in the Top 5 teams who donated, contributing $2,304.50. We’d like to thank LifeAct for allowing us to share in its extraordinary mission.

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Megan Zelch, Debbie Hall, Patty Watt and Erin Duffy of NAS at the Into the Light Walk

Help to fight childhood cancer, one cup at a time

Friday, July 12 was a gorgeous summer day in Cleveland. Given our success in last year’s fundraiser to support Alex’s Lemonade Stand Foundation, we were “all hands on deck” at NAS corporate headquarters this year. Many kind, generous people stopped by to enjoy a glass of lemonade and change a life for a child facing hardship. 100% of contributions are donated to the Foundation to support research in finding better treatments and cures for childhood cancer.

Our goal was set at $1,000: NAS raised $578 at our lemonade stand and another $475 through online donations. With NAS matching $1,000, we were able to contribute $2,053.


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Cricket Agneberg, Jesse Helms, Megan Zelch and Gavin Provins of NAS with various family members staff the lemonade stand

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IT’S WHAT’S INSIDE THAT COUNTS: THE IMPORTANCE OF INTERNAL BRANDING

Topics: employment branding, recruitment strategy, employee retention, internal branding

Posted by Lisa B. Radloff on Jul 1, 2019 2:47:16 PM

The importance of internal branding

In the recruitment world, we’re often so externally focused that we overlook an equally important component of company identity: internal branding. Smart organizations realize that a company brand is only as strong as its alignment with internal branding. Building and maintaining a strong internal brand will resonate with outside audiences – your potential future hires – only when it mirrors external messaging and lives up to the promises being made to the public. So, how do you build an authentic internal brand?

Internal branding is a continuous process in place by which you ensure your employees understand the ‘who’ and ‘why’ behind your business proposition. Bloomberg

Your business doesn’t have “values;” the people within it do.
Like its namesake, internal branding cannot exist without employee advocacy, but don’t expect buy-in if corporate behavior and policy indicate otherwise. Are your company values merely a list of hollow buzzwords or phrases that no one believes in or cares about? If you want to create true values that define your business, the first place to start is with the very people you expect to promote and uphold them – your employees.

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Lessons from TA tech: Embracing the Programmatic Future

Topics: programmatic advertising

Posted by NAS on Jun 12, 2019 10:25:28 AM

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Courtney Compton, NAS MediaPro Strategist and Erin Duffy, NAS Account Director attended last week’s TAtech Leadership Summit in Boston. Sponsored by Appcast, the TAtech Leadership Summit is the only conference focused solely on the application of programmatic technology in recruitment advertising. Here are Courtney’s and Erin’s insights from the Summit.

Initial Impressions

Courtney: This was my first time at TAtech’s Leadership Summit on Programmatic Ad Buying. I found the summit to be a great learning experience. The welcome reception at Fenway Park was a really fun time. It provided an opportunity to meet people I have only spoken with via phone or email. Throughout the summit, I had the opportunity to network with colleagues in the recruitment media industry.

Erin: It was also my first time at TAtech. Seeing some of the vendors you talk with over email or on the phone every day/week was a great experience. All came forward with promise of advancements in their own platforms or intentions of looking to improve their relationships with us for a better experience for our clients. Programmatic is still new to the industry and it was encouraging to see it evolving from all sides (ATS, programmatic vendors, media and other agencies).

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