Do you have friends who only reach out when they need something? That’s not how healthy relationships work. The same holds true in recruitment marketing. If you only reach out to job seekers when you have an open position and are silent at all other times, you’re not building a strong relationship with candidates – the kind that will benefit both of you in the long run.
Building a steady applicant flow and continually showcasing your employment proposition is something that more and more talent acquisition professionals are embracing. It takes a change of mentality and a commitment to shifting some resources from reactive, tactical approaches to a long-term strategy that is not focused on specific job requisitions.
Here are three concepts to help you grasp this effective approach to recruitment marketing.