Lisa B. Radloff

Since joining NAS in 1998, Lisa has used her strong conceptual skills, sharp ear for dialogue and keen understanding of candidate behavior to produce concepts and copy for print, radio, television and online media for a vast range of clients across many industries.

Recent Posts

What we learned at SHRM 2017

Topics: SHRM Talent

Posted by Lisa B. Radloff on May 4, 2017 9:00:00 AM

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Phil, Matt and The Jasons of NAS were in attendance last week at the 2017 SHRM® Talent Management Conference & Exposition in Chicago (April 24-26), both as exhibitors and hosts of a special reception for our clients and industry contacts. We asked the team to provide a re-cap of the experience and to share their observations regarding the state of talent acquisition and recruitment marketing in 2017.

Overall Vibe

Phil Ridolfi: “This year’s response was impressive. It was a really good crowd (1,300+, I believe) and the people I spoke with seemed pretty optimistic about hiring and needing some help.”

Matt Adam: “The mood was optimistic with a side of anxiety. People are feeling good about their businesses and hiring activity, yet anxious because finding the right talent is becoming increasingly more difficult.”

Jason Rellick: “An overall theme that was repeated was that companies have great stories to tell, yet still have difficulty conveying their story. There is great potential for the employment brand to thrive, but companies still need help in developing and executing their own personal narrative.”

Jason Weinhaus: “The overall feel was optimistic. Attendees were there to learn about new trends and best practices, because the recruitment landscape continues to evolve and they want to stay up-to-date with their candidates and their competition. According to conversations at our booth and reception, every company was hiring. Some more rapidly than others, but I do not recall having a discussion with any organization in a hiring freeze. It’s always a positive sign and nice to see companies doing well.”

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Boomerang business is booming: why you should embrace the trend

Topics: recruitment marketing, recruitment strategies, boomerang recruiting

Posted by Lisa B. Radloff on Feb 9, 2017 9:00:00 AM

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Just two months in, and the 2017 labor economy is already presenting a unique challenge to both employers and recruiters:

  •  The U.S. unemployment rate is at its lowest in eight years.
  • Over 3 million workers left their jobs by choice—the highest level recorded since 2006.
  • The number of job openings nationwide is approaching 6 million—the highest number recorded since 2000, the year the statistic was first tracked by the Bureau of Labor Statistics.
  • The average cost per hire has risen to over $4,000.
  • Essential roles that need to be filled immediately are remaining vacant for more than a month.

If only there were a candidate who already knows your business and could hit the ground running. Fortunately, there is. Enter the new age of the boomerang employee.

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Insights on Incentives: A Chat with Scott Loehrke of Brighter Promotions

Topics: open house for recruiting, recruiting incentives

Posted by Lisa B. Radloff on Nov 17, 2016 9:00:00 AM

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If anyone has keen insight into the promotional products marketplace, it would certainly be Scott Loehrke, key account manager for Brighter Promotions, a leading incentives company. Scott’s career path has taken him from the distributor side of the business, as a senior account manager with The Image Group, to his current position on the manufacturing supply side. We had a quick chat with him on a variety of topics related to employee recognition and the incentives industry.

What trends are you seeing in the promotions industry?

Most products are sourced through a third party. Because of logistics and the “need it yesterday” mentality, the supplier network has diversified and strengthened to the point where a lot of products can be completed and shipped out next-day. That was impossible 20 years ago; now, if you’re not providing that service as a supplier, you’re missing an opportunity. It’s all about efficiency and getting products in customers’ hands as quickly as possible.

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4 easy tips to build the perfect posting

Topics: writing job postings

Posted by Lisa B. Radloff on Nov 3, 2016 9:01:00 AM

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According to a recent Pew Research Center survey, roughly one-third of Americans have looked for a new job in the last two years, and 79% of these job seekers utilized online resources in their most recent search for employment.

No matter the particular source (company web site, job board) or sequence of activity (google search, email communication), the job seeker’s path ultimately leads to viewing a job posting, at which point the candidate determines if they’re a proper fit and proceeds with the application process – or not.

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Get the message: it’s a new age of candidate recruiting

Topics: mobile recruiting, text message recruiting

Posted by Lisa B. Radloff on Aug 4, 2016 9:00:00 AM

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In a recent Deloitte study, 78% of mobile users reported that they check their phones within the first hour of waking up, with most claiming to look at their phones within five minutes. And what are they most likely to check first? Text messages. Of course it follows that text message campaigns are now becoming a powerful recruiting option. 

The numbers are impressive.

According to Beyond.com, text message recruiting reports an astounding 97% average open rate and 30% average response rate within the first hour. In a recent campaign, an NAS client, needing to hire for many openings at a Call Center, logged 300 responses in just three hours.

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