Don’t Lose Them At Your Career Site

Topics: career sites, candidate experience

Posted by Lisa B. Radloff on Oct 4, 2018 9:00:00 AM

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Your career site is the first place candidates go when their interest is piqued, and it’s the hub for getting candidates into your recruitment pipeline. And yet, many organizations still take a “set it and forget it” approach to their career site.

Is your career site working to keep candidates engaged while moving them into your recruitment process? While there are many ways to make your career site a great candidate attraction platform, there are also key best practices to follow. If you are experiencing candidate drop-off, consider the following tried-and-true tactics:

1. Promote your culture front and center
Culture, mission and values resonate with candidates, particularly those who are not yet fully active in their job search. Passive candidates who are just beginning to look around will be swayed to another organization if they feel a better culture fit.

Your own employees are your greatest ambassadors. Let them shine on your career site and allow them to “tell your story” in a unique and compelling way. Create a bank of testimonials and refresh them on a regular basis. Develop videos as your budget allows and give them a prominent place on the page.

2. Make your jobs easily searchable
Most candidates want to see what jobs are available before they do anything else on your site. Readily available, easy-to-navigate job search functionality is a core component of high-performing career sites. It allows candidates to quickly find jobs that are most relevant to them, based on search criteria of their choosing. 

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Four tips to maximize career site effectiveness

Topics: career sites

Posted by Lori Vrcan on Feb 1, 2018 9:00:00 AM

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Sometimes the simplest things are the least obvious. Take your career site, for example. How can you ensure that it is engaging candidates effectively and efficiently? Do it by making a few small tweaks that can make a big difference in your recruitment success.

1. Make your search button stand out.

It may seem like a no-brainer, but you can go online and find instances where the search button requires its own search. Let’s face it, 80% of candidates who come to your career site want to search jobs. Sure, other content is important, but make no mistake, the search button is prime real estate. Anchor it at the top. Make it prominent. Candidates will get what they want, and so will you.

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See What We’ve Been Up To

Topics: employment branding, recruitment videos, recruitment marketing, employee referral programs, boomerang recruiting, career sites

Posted by NAS on Jan 25, 2018 9:00:00 AM

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NAS has updated our site (nasrecruitment.com) to add more case studies. We’re showcasing some of the recent work we’ve done for clients in a variety of different areas of recruitment marketing:

We hope you’ll take a look and let our clients’ bold ideas inspire you, as well.

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The 2 reasons you need job family pages on your career site

Topics: career sites

Posted by Lisa B. Radloff on Aug 31, 2017 9:00:00 AM

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When evaluating the content to include on a career site, NAS always finds out what job families (or career areas, to put it in another term) the client hires for most frequently. That way, we can make sure to include a designated page for that role – one that provides a wealth of specific information for candidates and also serves as a destination for targeted recruitment marketing efforts. Here are the key reasons you should consider job family pages:

1. It’s your opportunity to micro-target content to candidates.

Your career site defines the essence of your employer brand, and job family pages are the place to dig deep. The question you have to ask is, “Why would a candidate in this specific job want to work here?” The answer you deliver should define what, exactly, makes your version of this job different from other opportunities they may encounter. 

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It's time to put yourself in their place.

Topics: candidate experience, recruitment marketing, career sites, employment branding, recruitment strategies, talent pipeline

Posted by NAS on May 16, 2017 10:00:00 AM

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I’m sure you’ve heard the phrase Think Like a Candidate many times. You’ve probably even gone through the process in some areas of your organization and made adjustments. But have you taken a holistic look at the entire candidate journey from first search to first day on the job?

NAS has put together a free e-book to help you understand what candidates expect so you can measure how well you are delivering. We’ll take you through the entire candidate experience, providing insight into how job seekers act and how to better meet their needs, as well as tips to help you improve results for your organization. You’ll learn:

  • How candidates start their search and how you can be visible
  • What they expect from your career site
  • How to improve the application and interview process
  • Ways to make onboarding and retention more effective

Download this free and insightful e-book from NAS Recruitment Innovation today!

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