Four tips to maximize career site effectiveness

Topics: career sites

Posted by Lori Vrcan on Feb 1, 2018 9:00:00 AM

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Sometimes the simplest things are the least obvious. Take your career site, for example. How can you ensure that it is engaging candidates effectively and efficiently? Do it by making a few small tweaks that can make a big difference in your recruitment success.

1. Make your search button stand out.

It may seem like a no-brainer, but you can go online and find instances where the search button requires its own search. Let’s face it, 80% of candidates who come to your career site want to search jobs. Sure, other content is important, but make no mistake, the search button is prime real estate. Anchor it at the top. Make it prominent. Candidates will get what they want, and so will you.

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See What We’ve Been Up To

Topics: employee referral programs, career sites, recruitment marketing, employment branding, recruitment videos, boomerang recruiting

Posted by NAS on Jan 25, 2018 9:00:00 AM

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NAS has updated our site (nasrecruitment.com) to add more case studies. We’re showcasing some of the recent work we’ve done for clients in a variety of different areas of recruitment marketing:

We hope you’ll take a look and let our clients’ bold ideas inspire you, as well.

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The 2 reasons you need job family pages on your career site

Topics: career sites

Posted by Lisa B. Radloff on Aug 31, 2017 9:00:00 AM

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When evaluating the content to include on a career site, NAS always finds out what job families (or career areas, to put it in another term) the client hires for most frequently. That way, we can make sure to include a designated page for that role – one that provides a wealth of specific information for candidates and also serves as a destination for targeted recruitment marketing efforts. Here are the key reasons you should consider job family pages:

1. It’s your opportunity to micro-target content to candidates.

Your career site defines the essence of your employer brand, and job family pages are the place to dig deep. The question you have to ask is, “Why would a candidate in this specific job want to work here?” The answer you deliver should define what, exactly, makes your version of this job different from other opportunities they may encounter. 

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It's time to put yourself in their place.

Topics: career sites, recruitment marketing, talent pipeline, employment branding, candidate experience, recruitment strategies

Posted by NAS on May 16, 2017 10:00:00 AM

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I’m sure you’ve heard the phrase Think Like a Candidate many times. You’ve probably even gone through the process in some areas of your organization and made adjustments. But have you taken a holistic look at the entire candidate journey from first search to first day on the job?

NAS has put together a free e-book to help you understand what candidates expect so you can measure how well you are delivering. We’ll take you through the entire candidate experience, providing insight into how job seekers act and how to better meet their needs, as well as tips to help you improve results for your organization. You’ll learn:

  • How candidates start their search and how you can be visible
  • What they expect from your career site
  • How to improve the application and interview process
  • Ways to make onboarding and retention more effective

Download this free and insightful e-book from NAS Recruitment Innovation today!

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3 New Year’s Resolutions for Every HR Professional

Topics: media services, career sites, candidate experience, recruitment strategy, analytics

Posted by Jennifer Henley on Jan 5, 2017 9:00:00 AM

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Every year, we all resolve to make changes. We keep some resolutions, while others fall by the wayside. I believe that the more practical the resolution, the greater chance we have of keeping it. Here are the three simple and reasonable resolutions that every talent acquisition professional should make in 2017.

Resolution #1: Make the candidate experience a priority

Everyone talks about the candidate experience. No doubt it is on your agenda, but have you actually taken a hard look at the actual experience you offer candidates? I suggest that you start by pretending to be a candidate. Search for a job that you offer, and see whether your company appears. Follow the candidate’s path through to your career site. Consider it through the eyes of a job seeker:

  • Is there a visually appealing employment brand that communicates who you are and what you offer?
  • What relevant career-related content are you providing? Does it answer the questions of a typical candidate, including “What’s in it for me?” (Here’s a site we created that does just that.)
  • Is it easy to navigate and find a job?
  • How difficult is the application process?
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