Gain the Power of Programmatic Advertising with NAS MediaPro

Topics: media services, programmatic advertising

Posted by Jennifer Henley on Jan 9, 2018 9:00:00 AM

No doubt you’ve heard about programmatic advertising – and you may have even experimented with it. At NAS, we think 2018 will be the year when programmatic becomes an accepted standard in recruitment advertising. That’s why we’re introducing NAS MediaPro as our programmatic offering.

Programmatic Power
But first, a few basics. Programmatic media buying is the algorithmic purchase and sale of advertising space in real time. It involves the buying, placement and optimization of ads performed by software, rather than people. In short, programmatic means automated distribution of your recruitment spend to where it is most needed. It represents a proactive strategy and a new way of thinking that allows you to: 

  • Purchase online job ads in real-time, based on preset rules and targeted on a pay-per-click or pay-per-app basis
  • Optimize price per candidate by key metrics that you define
  • Spread budget allocation across target jobs
  • Stop wasting ad spend on non-converting jobs
  • Automate time-consuming manual bidding and reporting

Programmatic buying utilizes a distributed network of job-related sites to optimize efficient targeting and placement of your job ads. Rules-based buying reduces spend on poor performing vendors, easy-to-fill jobs, runaway jobs and bad conversion rates. 

 

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Our Top Blog Posts for 2017

Topics: recruitment marketing

Posted by NAS on Dec 29, 2017 12:35:16 PM

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At NAS Recruitment Innovation, we hope you had great success with your talent acquisition efforts in 2017. Recruiting top candidates is not an easy task. That’s why it’s important to stay ahead of the curve with the latest and greatest recruitment strategies.

There is a lot to consider – leveraging social media, creating career sites that are engaging and mobile friendly, providing a great candidate experience and getting the best return on your investment.

As you look ahead to the challenges you’ll face in 2018, we thought you might enjoy reviewing our top posts of 2017.

Top 10 Creative Ways to Celebrate Nurses

Military and Veteran Hiring: Strategies for Success from USAA

3 Recruitment Strategies you Can Implement Right Now

Top Tips on How to Title Your Jobs

Creating Google Ads That Score with Job Seekers

In addition, you can download our e-books for more great reading in the New Year!

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Get your 2018 Calendar of Healthcare Recognition Days!

Topics: healthcare recognition calendar

Posted by NAS on Dec 11, 2017 5:24:15 PM

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  • When is National CRNA Week?
  • What about National IV Nurse Day?
  • How will you honor Counseling Awareness Month?

Conscientious, forward-thinking companies (that’s you) understand that one of the best ways to improve employee engagement is through incentives, rewards and recognition. That’s why we at NAS take the time to put together an annual listing of healthcare-related recognition events. One of our most popular items, the 2018 Calendar of Healthcare Recognition Days is available now for download.

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Five ways to re-energize your Employee Referral Program

Topics: employee referral programs

Posted by Robin Deitrich on Nov 30, 2017 9:00:00 AM

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It has long been established that employee referral programs are one of the most successful and cost-effective methods of recruiting employees. Who better than your own employees understand your culture and know others who might be a perfect fit for your organization? For those reasons alone, it’s important to keep your employee referral program robust. How?

Create a constant presence
Is your employee referral program tucked away somewhere in your intranet? Do you promote your program frequently? Do you use multiple media to get the message out? If not, consider:

  • Having regular touchpoints with employees, including emails that encourage participation, thank employees for referrals, and announce successful efforts by congratulating employees for directing you to a new hire.
  • Using traditional methods, such as posters, table tents and referral cards.
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The advice that HR professionals are thankful for

Topics: HR tools, candidate experience, recruitment analytics

Posted by NAS on Nov 20, 2017 4:00:00 PM

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In honor of Thanksgiving, the NAS team asked our clients a simple question:

What advice about recruiting are you most thankful for having received? 

Here is what they had to say… 

The advice I received that I am most thankful for is to truly not “sweat the small stuff!” You can plan visits down the last detail, only to have them derail completely, for example, while the physician is visiting. You do your best to get the visit back on track and then move on. It’s that simple. No need to dwell on what didn’t happen, just focus on what happens next!

Angela K. (Kallenbach) Gunther, MBA, PHR
Senior Faculty & Executive Recruitment Administrator
Roswell Park Cancer Institute
Angela on LinkedIn

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