The 2018 Calendar of Recognition Days is here!

Topics: calendars

Posted by NAS on Feb 12, 2018 9:00:00 AM

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You asked…so we delivered. The 2018 Calendar of Healthcare Recognition Days was the most downloaded offer in NAS history. So we put together a new calendar combining both healthcare and other popular industries, including Business/Office, Education, Man

ufacturing, Restaurant, Retail, Technology and other occupations. Have you ever wondered:

  • When is National Third Shift Workers Day? (that’s actually a thing)
  • What about IT Professionals Day
  • When is the National Day of the Cowboy?

Clearly smart, forward-thinking companies (that’s you) already know that one of the most effective ways to promote employee engagement is through incentives, rewards and recognition.

The 2018 Calendar of Recognition Days is available now for download. Our latest calendar features a comprehensive, 12-month listing of recognition events—indexed by industry and including event descriptions and links. Get yours today!

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Four tips to maximize career site effectiveness

Topics: career sites

Posted by Lori Vrcan on Feb 1, 2018 9:00:00 AM

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Sometimes the simplest things are the least obvious. Take your career site, for example. How can you ensure that it is engaging candidates effectively and efficiently? Do it by making a few small tweaks that can make a big difference in your recruitment success.

1. Make your search button stand out.

It may seem like a no-brainer, but you can go online and find instances where the search button requires its own search. Let’s face it, 80% of candidates who come to your career site want to search jobs. Sure, other content is important, but make no mistake, the search button is prime real estate. Anchor it at the top. Make it prominent. Candidates will get what they want, and so will you.

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See What We’ve Been Up To

Topics: employee referral programs, career sites, recruitment marketing, employment branding, recruitment videos, boomerang recruiting

Posted by NAS on Jan 25, 2018 9:00:00 AM

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NAS has updated our site (nasrecruitment.com) to add more case studies. We’re showcasing some of the recent work we’ve done for clients in a variety of different areas of recruitment marketing:

We hope you’ll take a look and let our clients’ bold ideas inspire you, as well.

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Gain the Power of Programmatic Advertising with NAS MediaPro

Topics: media services, programmatic advertising

Posted by Jennifer Henley on Jan 9, 2018 9:00:00 AM

No doubt you’ve heard about programmatic advertising – and you may have even experimented with it. At NAS, we think 2018 will be the year when programmatic becomes an accepted standard in recruitment advertising. That’s why we’re introducing NAS MediaPro as our programmatic offering.

Programmatic Power
But first, a few basics. Programmatic media buying is the algorithmic purchase and sale of advertising space in real time. It involves the buying, placement and optimization of ads performed by software, rather than people. In short, programmatic means automated distribution of your recruitment spend to where it is most needed. It represents a proactive strategy and a new way of thinking that allows you to: 

  • Purchase online job ads in real-time, based on preset rules and targeted on a pay-per-click or pay-per-app basis
  • Optimize price per candidate by key metrics that you define
  • Spread budget allocation across target jobs
  • Stop wasting ad spend on non-converting jobs
  • Automate time-consuming manual bidding and reporting

Programmatic buying utilizes a distributed network of job-related sites to optimize efficient targeting and placement of your job ads. Rules-based buying reduces spend on poor performing vendors, easy-to-fill jobs, runaway jobs and bad conversion rates. 

 

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