When Employment Brands Go Astray

Topics: employment branding

Posted by Lisa B. Radloff on May 22, 2018 9:00:00 AM

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Your employment brand is key to communicating what it is like to work for your company – and why candidates should join you. However, we often find that organizations let their brands stray from the original purpose. Here, we explore a few scenarios where employment brands can become disconnected from the reality of your employment proposition.

1. Not Telling Your Story
If you find that when you interview candidates they don’t really know who you are, what you do or what your organization is like as an employer, you need to create an employment brand to tell them.

Many companies use bland phrases, stock photos and clichéd copy on their career sites and marketing communications, failing to set themselves apart from competitors. Your employment brand should be personal to your organization, focusing on what sets you apart and why people would enjoy building an ongoing career with you.

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Event Marketing: A Timeline For Success

Topics: hiring events, open house for recruiting, recruitment strategies

Posted by Sean Bain on May 10, 2018 9:00:00 AM

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There are many components to consider when launching a successful recruitment event, and it’s easy to feel overwhelmed by all the details. That’s why you need a solid, properly executed plan in place well in advance of your event—and a team of experts to help ensure your success throughout the process. So, where do you start? What are key factors to consider at varying stages of your recruitment event?

Who
The first step is to identify your audience. The event should be geared toward the needs and interests of that particular target candidate. Are you a regional healthcare provider seeking RNs in a particular specialty? A national restaurant needing to hire for all positions? Each audience requires its own unique approach and will help determine event details.

Why
Also think about why you are holding this event. Do you have numerous openings within just one role to fill due to an expansion? Are you staffing up for multiple different jobs at a brand new location? Are you trying to attract experienced hires due to retirements? The “why” can help you determine the right type of event and solidify the details of what will take place during the event (tours, speakers, interviews).

What
The next step involves determining what type of event you will hold (informational, job fair, meet & greet, virtual career fair, etc.) and establishing your budget, which will dictate the most effective tactics in promoting and hosting your event. Key points to consider:

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Why You Need A Full-Service Recruitment Agency

Topics: recruitment marketing, recruitment strategy, programmatic advertising

Posted by Sean Bain on Apr 30, 2018 9:02:00 AM

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As an HR recruitment or talent acquisition professional, you have a lot to juggle. That’s why anything that saves you time is worth exploring. If you deal with multiple service providers when it comes to your recruitment and HR communications needs, you may be wasting time and money. The solution? A full-service agency, like NAS Recruitment Innovation. Why? 

Keeping abreast of the ever-changing tactics, trends, media and evolving solutions in recruitment is no easy task, especially while managing your everyday workload.
Creating media plans and strategies, writing copy and designing marketing pieces, contacting and managing vendors…all of this take a lot of time and bandwidth that most HR professionals do not have to spare. A full-service agency can do it all, and more.

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Vegas, baby!

Topics: SHRM Talent

Posted by NAS on Apr 12, 2018 9:00:00 AM

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1400+ attendees…100+ featured companies…80+ sessions…14+ recertification credits…one great time.

The 2018 SHRM Talent Conference & Exposition, one of the HR recruitment industry’s most anticipated annual events, is almost here. Join NAS Recruitment Innovation as we descend on Vegas to share our fresh perspectives, leading-edge products and recruitment marketing service solutions.

2018 SHRM TALENT CONFERENCE & EXPOSITION
April 16 - 18, 2018
Caesars Palace Las Vegas

  • NAS will be in booth #209 during exhibit hours on Monday and Tuesday
  • Meet our team, including Jennifer Henley, Jason Rellick, Phil Ridolfi, Jason Weinhaus and Matt Adam
  • We’ll have a digital caricature artist in our booth during exhibit hours
  • Register for our drawing for a $100 American Express gift card

Plan to stop by and say hello. We’ll see you at SHRM!

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3 common mistakes in media buying

Topics: media services, programmatic advertising

Posted by Chris Knott on Mar 29, 2018 9:00:00 AM

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