Boomerang business is booming: why you should embrace the trend

Topics: recruitment marketing, recruitment strategies, boomerang recruiting

Posted by Tina Gotter on Feb 9, 2017 9:00:00 AM


Just two months in, and the 2017 labor economy is already presenting a unique challenge to both employers and recruiters:

  •  The U.S. unemployment rate is at its lowest in eight years.
  • Over 3 million workers left their jobs by choice—the highest level recorded since 2006.
  • The number of job openings nationwide is approaching 6 million—the highest number recorded since 2000, the year the statistic was first tracked by the Bureau of Labor Statistics.
  • The average cost per hire has risen to over $4,000.
  • Essential roles that need to be filled immediately are remaining vacant for more than a month.

If only there were a candidate who already knows your business and could hit the ground running. Fortunately, there is. Enter the new age of the boomerang employee.

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3 ways to be top of mind with candidates

Posted by Sean Bain on Jan 26, 2017 9:00:00 AM


Do you have friends who only reach out when they need something? That’s not how healthy relationships work. The same holds true in recruitment marketing. If you only reach out to job seekers when you have an open position and are silent at all other times, you’re not building a strong relationship with candidates – the kind that will benefit both of you in the long run.

Building a steady applicant flow and continually showcasing your employment proposition is something that more and more talent acquisition professionals are embracing. It takes a change of mentality and a commitment to shifting some resources from reactive, tactical approaches to a long-term strategy that is not focused on specific job requisitions.

Here are three concepts to help you grasp this effective approach to recruitment marketing.

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3 New Year’s Resolutions for Every HR Professional

Topics: media services, career sites, candidate experience, recruitment strategy, analytics

Posted by Jennifer Henley on Jan 5, 2017 9:00:00 AM


Every year, we all resolve to make changes. We keep some resolutions, while others fall by the wayside. I believe that the more practical the resolution, the greater chance we have of keeping it. Here are the three simple and reasonable resolutions that every talent acquisition professional should make in 2017.

Resolution #1: Make the candidate experience a priority

Everyone talks about the candidate experience. No doubt it is on your agenda, but have you actually taken a hard look at the actual experience you offer candidates? I suggest that you start by pretending to be a candidate. Search for a job that you offer, and see whether your company appears. Follow the candidate’s path through to your career site. Consider it through the eyes of a job seeker:

  • Is there a visually appealing employment brand that communicates who you are and what you offer?
  • What relevant career-related content are you providing? Does it answer the questions of a typical candidate, including “What’s in it for me?” (Here’s a site we created that does just that.)
  • Is it easy to navigate and find a job?
  • How difficult is the application process?
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Booth Busters: How to attract candidates to your booth at a hiring event

Topics: campus recruiting, on-campus events, hiring events, open house for recruiting

Posted by NAS on Dec 15, 2016 9:00:00 AM


So you’ve downloaded our 2017 Calendar of Healthcare Conferences and Events or you’ve made plans to hold your own event in the near future. The team at NAS has plenty of experience helping clients prepare for, promote and participate in job fairs and hiring events. We asked them to provide their ideas on how to draw the crowds to your booth and what to give away, as well as their simple advice for a successful day. Here’s what they said:

Out-of-the-box ways to draw people to your booth

Sean Bain: At a college event, one company had an old-fashioned photo booth: the ones that spit out the four small images. They asked students to put on company logo shirts, as if they were already employed, and pose for photos.

Nancy Caputo: One hospital brought a photographer to their booth so that attendees could get a professional profile shot for use on LinkedIn and other platforms. The company was able to have a conversation with them while this was taking place.

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Our 2017 Healthcare Conference and Events Calendar Is Here!

Topics: calendars

Posted by NAS on Dec 7, 2016 11:25:01 AM

  • Where is the Emergency Nursing 2017 conference being held?
  • What about Pharmacy-specific events?
  • Is there a list of events by month and date?

Each year, NAS takes the time to put together a comprehensive index of key professional events in the healthcare field. One of our most-requested items, our 2017 Healthcare Conference and Events Calendar is available now for you to download. This helpful tool will prove invaluable as you begin planning and scheduling your recruitment visits for the upcoming year.

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