The Five Rs of Employee Retention

Topics: boomerang recruiting, employee retention

Posted by Lori Vrcan on May 31, 2018 9:00:00 AM

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In a perfect world, employee turnover would not be a problem. But as HR professionals can attest, the world is far from perfect. Turnover is expensive, hurts organizational growth and can negatively impact overall company performance. Although turnover is inevitable, it can be controlled – and that control is especially important when it comes to high-performing associates who are looking for greener pastures. That’s where the five Rs come in. A simple retention strategy? Perhaps. But when executed effectively, it can be a lifesaver.

Respect
You’ve heard it many times before: Treat others as you wish to be treated. And who among us does not want to be treated with respect? Respecting others means showing courtesy, kindness and empathy; listening, not just hearing, to what others have to say; appreciating each individual’s unique skills and talents; and enabling associates’ ideas to take root and grow as policy and procedure improvements.

What indicates disrespect? Making major changes without getting input from those who will be impacted, as well as berating associates, especially in front of co-workers (and yes, there is a big difference between constructive criticism and berating). It’s important for organizations to take stock of managers’ and employees’ interpersonal and communication skills. These soft skills can be culture builders or culture killers.

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When Employment Brands Go Astray

Topics: employment branding

Posted by Lisa B. Radloff on May 22, 2018 9:00:00 AM

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Your employment brand is key to communicating what it is like to work for your company – and why candidates should join you. However, we often find that organizations let their brands stray from the original purpose. Here, we explore a few scenarios where employment brands can become disconnected from the reality of your employment proposition.

1. Not Telling Your Story
If you find that when you interview candidates they don’t really know who you are, what you do or what your organization is like as an employer, you need to create an employment brand to tell them.

Many companies use bland phrases, stock photos and clichéd copy on their career sites and marketing communications, failing to set themselves apart from competitors. Your employment brand should be personal to your organization, focusing on what sets you apart and why people would enjoy building an ongoing career with you.

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Event Marketing: A Timeline For Success

Topics: hiring events, open house for recruiting, recruitment strategies

Posted by Sean Bain on May 10, 2018 9:00:00 AM

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There are many components to consider when launching a successful recruitment event, and it’s easy to feel overwhelmed by all the details. That’s why you need a solid, properly executed plan in place well in advance of your event—and a team of experts to help ensure your success throughout the process. So, where do you start? What are key factors to consider at varying stages of your recruitment event?

Who
The first step is to identify your audience. The event should be geared toward the needs and interests of that particular target candidate. Are you a regional healthcare provider seeking RNs in a particular specialty? A national restaurant needing to hire for all positions? Each audience requires its own unique approach and will help determine event details.

Why
Also think about why you are holding this event. Do you have numerous openings within just one role to fill due to an expansion? Are you staffing up for multiple different jobs at a brand new location? Are you trying to attract experienced hires due to retirements? The “why” can help you determine the right type of event and solidify the details of what will take place during the event (tours, speakers, interviews).

What
The next step involves determining what type of event you will hold (informational, job fair, meet & greet, virtual career fair, etc.) and establishing your budget, which will dictate the most effective tactics in promoting and hosting your event. Key points to consider:

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