When Employment Brands Go Astray

Topics: employment branding

Posted by Lisa B. Radloff on May 22, 2018 9:00:00 AM

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Your employment brand is key to communicating what it is like to work for your company – and why candidates should join you. However, we often find that organizations let their brands stray from the original purpose. Here, we explore a few scenarios where employment brands can become disconnected from the reality of your employment proposition.

1. Not Telling Your Story
If you find that when you interview candidates they don’t really know who you are, what you do or what your organization is like as an employer, you need to create an employment brand to tell them.

Many companies use bland phrases, stock photos and clichéd copy on their career sites and marketing communications, failing to set themselves apart from competitors. Your employment brand should be personal to your organization, focusing on what sets you apart and why people would enjoy building an ongoing career with you.

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See What We’ve Been Up To

Topics: employee referral programs, career sites, recruitment marketing, employment branding, recruitment videos, boomerang recruiting

Posted by NAS on Jan 25, 2018 9:00:00 AM

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NAS has updated our site (nasrecruitment.com) to add more case studies. We’re showcasing some of the recent work we’ve done for clients in a variety of different areas of recruitment marketing:

We hope you’ll take a look and let our clients’ bold ideas inspire you, as well.

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3 Must-Haves for your 2017 Recruitment Budget

Topics: employment branding, recruitment analytics, recruitment strategy, recruitment budgeting

Posted by Jennifer Henley on Sep 1, 2016 9:00:00 AM

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Let’s face the reality: when it comes to HR budgets, companies are increasingly in the position of having to do more with less. Budgets are thinner, and you have to be smarter in how to allocate your recruitment spend. This is the time of year when many HR professionals are budgeting for the next year and I’d like to give you some ideas on how best to approach the process.

So, where do you start?

Start by looking at the current year and your results. What has been working for you – and what has not? If you’ve had less-than-impressive results, what needs to change? The best approach is to have a discovery session to conduct a thorough review of past efforts, successes and/or anticipated needs in order to effectively allocate your annual budget.

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Employment branding best practices: how visible are you?

Topics: employment branding

Posted by Lisa B. Radloff on Jun 9, 2016 9:00:00 AM

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You’ve done the hard work of developing an employment brand and created some dynamic messaging. You’ve applied that brand to your career website and you’re ready to go to market and attract the best people.  Not so fast! It’s time to step back, think about all of the different touchpoints and make sure your employer brand is visible and optimized everywhere your candidates could see you.

Here are some quick tips to help you be brand ready, across all communication channels.

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5 career site trends for 2016

Topics: career sites, employment branding

Posted by Charles Kapec on Mar 10, 2016 10:00:00 AM

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How can you maximize your career site’s effectiveness, create a better candidate experience and achieve recruitment success? Here are the five trends that we believe will impact career sites as 2016 continues.

#1: Job search first

Research shows that the first action visitors take on your career site is to hit the job search button. That’s why it’s vital to make your search functionality extremely prominent; don’t bury it. Search buttons or links should be part of your main navigation, close to the top of the landing page and strategically placed in multiple locations throughout your site. And your search jobs page needs to be easy to navigate, with clear instructions and logical menus.

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