Employment branding best practices: how visible are you?

Topics: employment branding

Posted by Lisa B. Radloff on Jun 9, 2016 9:00:00 AM

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You’ve done the hard work of developing an employment brand and created some dynamic messaging. You’ve applied that brand to your career website and you’re ready to go to market and attract the best people.  Not so fast! It’s time to step back, think about all of the different touchpoints and make sure your employer brand is visible and optimized everywhere your candidates could see you.

Here are some quick tips to help you be brand ready, across all communication channels.

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5 career site trends for 2016

Topics: career sites, employment branding

Posted by Charles Kapec on Mar 10, 2016 10:00:00 AM

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How can you maximize your career site’s effectiveness, create a better candidate experience and achieve recruitment success? Here are the five trends that we believe will impact career sites as 2016 continues.

#1: Job search first

Research shows that the first action visitors take on your career site is to hit the job search button. That’s why it’s vital to make your search functionality extremely prominent; don’t bury it. Search buttons or links should be part of your main navigation, close to the top of the landing page and strategically placed in multiple locations throughout your site. And your search jobs page needs to be easy to navigate, with clear instructions and logical menus.

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