In a recent Deloitte study, 78% of mobile users reported that they check their phones within the first hour of waking up, with most claiming to look at their phones within five minutes. And what are they most likely to check first? Text messages. Of course it follows that text message campaigns are now becoming a powerful recruiting option.
The numbers are impressive.
According to Beyond.com, text message recruiting reports an astounding 97% average open rate and 30% average response rate within the first hour. In a recent campaign, an NAS client, needing to hire for many openings at a Call Center, logged 300 responses in just three hours.