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Recruiting Brief

Chris Bacon

In her role as Account Director with NAS Recruitment Innovation, Chris Bacon provides account management, strategic planning and consultation for her clients. With more than three decades of recruitment marketing experience, as well as a strong background specific to healthcare, Chris has developed highly successful and cost-effective recruitment strategies for many NAS clients, including HealthPartners, MD Anderson Cancer Center and Minnesota Reading and Math Corps.

Recent Posts

When old school works: traditional media and its role in recruitment

Topics: recruitment marketing, traditional media, recruitment strategies

Posted by Chris Bacon on Jul 14, 2016 9:00:00 AM

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Although online media tends to dominate the recruitment landscape today, there are situations where conventional media, such as print, direct mail and radio, are viable, effective options. These channels can also serve as a conduit to your digital media and online presence – all designed to drive candidates to take specific action. Here are a few examples of traditional media, and why they still work:

Print is not dead.

Print media is an effective option for organizations with a small number of job openings, as well as those looking to launch a massive hiring initiative (for example, a new Call Center needing to hire hundreds of people). Some audiences still prefer print. Candidates for some job types (manufacturing, service industries) may be more easily reached through local newspapers. And some hard-to-reach candidates (scientific disciplines) may read industry-specific journals.

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The Art & Science of Campus Recruiting: 4 Ways to Stand Out

Topics: campus recruiting, college recruiting, internships, on-campus events

Posted by Chris Bacon on May 12, 2016 9:00:00 AM

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What is the key to effective campus recruiting? In essence, it’s blending art and science: the science of leveraging research and technology for targeted recruiting and the art of devising creative ways to engage top candidates and keep them connected. Here are four suggestions to help you reach the right students.

1. Create a constant presence

Being on campus one week in the spring and one week in the fall is not enough to compete with companies who invest more time, thought and money in the process. In fact, companies need to be a constant presence on campus.

 So what’s a recruiter to do? Let’s start with the basics:

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