Although online media tends to dominate the recruitment landscape today, there are situations where conventional media, such as print, direct mail and radio, are viable, effective options. These channels can also serve as a conduit to your digital media and online presence – all designed to drive candidates to take specific action. Here are a few examples of traditional media, and why they still work:
Print is not dead.
Print media is an effective option for organizations with a small number of job openings, as well as those looking to launch a massive hiring initiative (for example, a new Call Center needing to hire hundreds of people). Some audiences still prefer print. Candidates for some job types (manufacturing, service industries) may be more easily reached through local newspapers. And some hard-to-reach candidates (scientific disciplines) may read industry-specific journals.