Event Marketing: A Timeline For Success

Topics: hiring events, open house for recruiting, recruitment strategies

Posted by Sean Bain on May 10, 2018 9:00:00 AM

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There are many components to consider when launching a successful recruitment event, and it’s easy to feel overwhelmed by all the details. That’s why you need a solid, properly executed plan in place well in advance of your event—and a team of experts to help ensure your success throughout the process. So, where do you start? What are key factors to consider at varying stages of your recruitment event?

Who
The first step is to identify your audience. The event should be geared toward the needs and interests of that particular target candidate. Are you a regional healthcare provider seeking RNs in a particular specialty? A national restaurant needing to hire for all positions? Each audience requires its own unique approach and will help determine event details.

Why
Also think about why you are holding this event. Do you have numerous openings within just one role to fill due to an expansion? Are you staffing up for multiple different jobs at a brand new location? Are you trying to attract experienced hires due to retirements? The “why” can help you determine the right type of event and solidify the details of what will take place during the event (tours, speakers, interviews).

What
The next step involves determining what type of event you will hold (informational, job fair, meet & greet, virtual career fair, etc.) and establishing your budget, which will dictate the most effective tactics in promoting and hosting your event. Key points to consider:

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It's time to put yourself in their place.

Topics: career sites, recruitment marketing, talent pipeline, employment branding, candidate experience, recruitment strategies

Posted by NAS on May 16, 2017 10:00:00 AM

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I’m sure you’ve heard the phrase Think Like a Candidate many times. You’ve probably even gone through the process in some areas of your organization and made adjustments. But have you taken a holistic look at the entire candidate journey from first search to first day on the job?

NAS has put together a free e-book to help you understand what candidates expect so you can measure how well you are delivering. We’ll take you through the entire candidate experience, providing insight into how job seekers act and how to better meet their needs, as well as tips to help you improve results for your organization. You’ll learn:

  • How candidates start their search and how you can be visible
  • What they expect from your career site
  • How to improve the application and interview process
  • Ways to make onboarding and retention more effective

Download this free and insightful e-book from NAS Recruitment Innovation today!

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Boomerang business is booming: why you should embrace the trend

Topics: recruitment marketing, recruitment strategies, boomerang recruiting

Posted by Tina Gotter on Feb 9, 2017 9:00:00 AM

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Just two months in, and the 2017 labor economy is already presenting a unique challenge to both employers and recruiters:

  •  The U.S. unemployment rate is at its lowest in eight years.
  • Over 3 million workers left their jobs by choice—the highest level recorded since 2006.
  • The number of job openings nationwide is approaching 6 million—the highest number recorded since 2000, the year the statistic was first tracked by the Bureau of Labor Statistics.
  • The average cost per hire has risen to over $4,000.
  • Essential roles that need to be filled immediately are remaining vacant for more than a month.

If only there were a candidate who already knows your business and could hit the ground running. Fortunately, there is. Enter the new age of the boomerang employee.

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The Challenges of Multi-location Recruiting: A “Quick Chat” with William Poynter of HealthSouth

Topics: talent pipeline, candidate experience, location recruiting, recruitment strategies

Posted by Nancy Caputo on Aug 25, 2016 9:00:00 AM

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HealthSouth is one of the nation’s largest providers of post-acute healthcare, offering both facility- and home-based post-acute services in 34 states and Puerto Rico through its network of inpatient rehabilitation hospitals, home health agencies and hospices.   

If anyone has firsthand experience recruiting for multiple locations, it would certainly be William Poynter, vice president of talent acquisition for HealthSouth Corporation. William began working for HealthSouth in 2009 in the role of director of talent acquisition. His recruitment experience dates back to 1990, and he has specialized in healthcare recruiting for 12 years.

What are your overall recruitment challenges?

Our recruitment objectives vary, but healthcare recruiting, in general, is challenging. The most demanding aspect is recruiting the volume of healthcare professionals in nursing and therapy. We use all tools available to us to reach that population.

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