What we learned at NAHCR 2018

Topics: NAHCR, recruitment strategy, programmatic advertising

Posted by NAS on Jul 26, 2018 9:00:00 AM

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NAS Recruitment Innovation’s Jason Weinhaus and Tracy O’Neal were in Scottsdale for the annual IMAGE Conference sponsored by NAHCR, the National Association for Health Care Recruitment. Our Dynamic Duo were busy attending educational seminars, hosting a booth and learning about current challenges and accomplishments in healthcare recruitment. We asked them for a re-cap of their experience and to share their observations. Here’s what they had to say:

Overall vibe

Jason Weinhaus | Regional Vice President
The mood of the conference was very optimistic. Healthcare continues to be a challenging industry to attract talent, as there are so many passive candidates. With so many new targeted approaches, companies are continuously looking at improving their candidate experience and NAHCR was a great place for just that. Between networking, vendors, sessions, etc., there was great opportunity to learn and grow.

Tracy O’Neal | Account Director
This was my first NAHCR conference, and I can see why this event is so important to attendees. It offered the opportunity to learn from industry experts, gain an overview of solutions/services, and connect with peers, whether from facilities, media/publishers or technology partners. 

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The top blog posts of 2018...so far

Topics: recruitment strategy, media services, employment branding, employee retention, programmatic advertising, boomerang recruiting

Posted by NAS on Jul 19, 2018 9:00:00 AM

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At NAS Recruitment Innovation, we hope you’re experiencing great success with your talent acquisition efforts for 2018. It’s a job-seeker’s market and the recruiting challenge is real. There is much to consider – leveraging social media, creating engaging, results-producing career sites, showcasing your organization in the best possible light, providing an exceptional candidate experience and ensuring the best return on your recruitment investment.

Attracting top candidates is no easy task, and that’s why it’s important to stay ahead of the curve in your recruitment strategies—because your competitors certainly are. As we welcome summer and bid adieu to the first half of the year (I know! We’re amazed, too.), we thought you might enjoy a review of our top blog posts of 2018.

3 Common Mistakes in Media Buying
The 5 Rs of Employee Retention
When Employment Brands Go Astray

And while you're here, feel free to check our our e-books!

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Why You Need A Full-Service Recruitment Agency

Topics: recruitment strategy, recruitment marketing, programmatic advertising

Posted by Sean Bain on Apr 30, 2018 9:02:00 AM

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As an HR recruitment or talent acquisition professional, you have a lot to juggle. That’s why anything that saves you time is worth exploring. If you deal with multiple service providers when it comes to your recruitment and HR communications needs, you may be wasting time and money. The solution? A full-service agency, like NAS Recruitment Innovation. Why? 

Keeping abreast of the ever-changing tactics, trends, media and evolving solutions in recruitment is no easy task, especially while managing your everyday workload.
Creating media plans and strategies, writing copy and designing marketing pieces, contacting and managing vendors…all of this take a lot of time and bandwidth that most HR professionals do not have to spare. A full-service agency can do it all, and more.

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3 common mistakes in media buying

Topics: programmatic advertising, media services

Posted by Chris Knott on Mar 29, 2018 9:00:00 AM

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Gain the Power of Programmatic Advertising with NAS MediaPro

Topics: programmatic advertising, media services

Posted by Jennifer Henley on Jan 9, 2018 9:00:00 AM

No doubt you’ve heard about programmatic advertising – and you may have even experimented with it. At NAS, we think 2018 will be the year when programmatic becomes an accepted standard in recruitment advertising. That’s why we’re introducing NAS MediaPro as our programmatic offering.

Programmatic Power
But first, a few basics. Programmatic media buying is the algorithmic purchase and sale of advertising space in real time. It involves the buying, placement and optimization of ads performed by software, rather than people. In short, programmatic means automated distribution of your recruitment spend to where it is most needed. It represents a proactive strategy and a new way of thinking that allows you to: 

  • Purchase online job ads in real-time, based on preset rules and targeted on a pay-per-click or pay-per-app basis
  • Optimize price per candidate by key metrics that you define
  • Spread budget allocation across target jobs
  • Stop wasting ad spend on non-converting jobs
  • Automate time-consuming manual bidding and reporting

Programmatic buying utilizes a distributed network of job-related sites to optimize efficient targeting and placement of your job ads. Rules-based buying reduces spend on poor performing vendors, easy-to-fill jobs, runaway jobs and bad conversion rates. 

 

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