Why You Need A Full-Service Recruitment Agency

Topics: recruitment marketing, recruitment strategy, programmatic advertising

Posted by Sean Bain on Apr 30, 2018 9:02:00 AM

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As an HR recruitment or talent acquisition professional, you have a lot to juggle. That’s why anything that saves you time is worth exploring. If you deal with multiple service providers when it comes to your recruitment and HR communications needs, you may be wasting time and money. The solution? A full-service agency, like NAS Recruitment Innovation. Why? 

Keeping abreast of the ever-changing tactics, trends, media and evolving solutions in recruitment is no easy task, especially while managing your everyday workload.
Creating media plans and strategies, writing copy and designing marketing pieces, contacting and managing vendors…all of this take a lot of time and bandwidth that most HR professionals do not have to spare. A full-service agency can do it all, and more.

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3 common mistakes in media buying

Topics: media services, programmatic advertising

Posted by Chris Knott on Mar 29, 2018 9:00:00 AM

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Gain the Power of Programmatic Advertising with NAS MediaPro

Topics: media services, programmatic advertising

Posted by Jennifer Henley on Jan 9, 2018 9:00:00 AM

No doubt you’ve heard about programmatic advertising – and you may have even experimented with it. At NAS, we think 2018 will be the year when programmatic becomes an accepted standard in recruitment advertising. That’s why we’re introducing NAS MediaPro as our programmatic offering.

Programmatic Power
But first, a few basics. Programmatic media buying is the algorithmic purchase and sale of advertising space in real time. It involves the buying, placement and optimization of ads performed by software, rather than people. In short, programmatic means automated distribution of your recruitment spend to where it is most needed. It represents a proactive strategy and a new way of thinking that allows you to: 

  • Purchase online job ads in real-time, based on preset rules and targeted on a pay-per-click or pay-per-app basis
  • Optimize price per candidate by key metrics that you define
  • Spread budget allocation across target jobs
  • Stop wasting ad spend on non-converting jobs
  • Automate time-consuming manual bidding and reporting

Programmatic buying utilizes a distributed network of job-related sites to optimize efficient targeting and placement of your job ads. Rules-based buying reduces spend on poor performing vendors, easy-to-fill jobs, runaway jobs and bad conversion rates. 

 

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