Part 3: Simple Mobile Strategies to Connect with Candidates

Topics: mobile recruiting, text message recruiting

Posted by Matt Adam on Sep 22, 2016 9:00:00 AM

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We’ve discussed the importance of mobile and made sure our career site is mobile-friendly. Now, it’s time to generate some traffic!

The mobile device and all that comes with it – text, e-mail, social media, search, apps – is how people stay connected nowadays. It’s also how they are searching for jobs. Here are some simple mobile strategies to help you connect to top talent.

Texting

A recent Pew Research Report showed that behind taking photos, texting was the number one activity on smart phones – certainly not a surprise, especially to those of us who are parents. The reality is that, to market to candidates, you’ve got to communicate with them via their preferred method. For many, that is increasingly text messaging.

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Part 2: Can you pass the mobile site performance test?

Topics: mobile recruiting

Posted by Matt Adam on Sep 15, 2016 10:27:53 AM

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Last week, we established the primacy of mobile recruiting. This week, let’s look at what it takes to serve up a great mobile experience on your career site.

Ready or not, candidates are coming to your site via their mobile devices. If they don’t find a good experience or locate what they are looking for quickly, they will bounce. Here is the problem. Most sites are not “mobi-enabled.”

Would you like to see if your career site passes the mobile performance test? Pull up your own company’s career site on your phone and answer the following questions.

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Part 1: Three Common Myths about Mobile Recruitment: Busted!

Topics: mobile recruiting

Posted by Matt Adam on Sep 8, 2016 9:00:00 AM

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Did you know that globally, there are more mobile devices than people?

Now is that a stat that gets your attention or what? Mobile is not the future, it’s now. If you are having trouble coming to terms with this fact; I get it. We’ve just got up to speed on search engines and social media and job aggregators and now we’re expecting you to recalibrate again. But if you are not leveraging mobile, you are already behind.

Some may argue that mobile doesn’t have a place in our world – the world of recruiting. Or, that this is not a concern in the here and now. Let’s take a closer look at some of these arguments.

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Get the message: it’s a new age of candidate recruiting

Topics: mobile recruiting, text message recruiting

Posted by Laura Turlington on Aug 4, 2016 9:00:00 AM

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In a recent Deloitte study, 78% of mobile users reported that they check their phones within the first hour of waking up, with most claiming to look at their phones within five minutes. And what are they most likely to check first? Text messages. Of course it follows that text message campaigns are now becoming a powerful recruiting option. 

The numbers are impressive.

According to Beyond.com, text message recruiting reports an astounding 97% average open rate and 30% average response rate within the first hour. In a recent campaign, an NAS client, needing to hire for many openings at a Call Center, logged 300 responses in just three hours.

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How The Candidate Experience Has Been Impacted By Mobile

Topics: infographic, mobile recruiting

Posted by NAS on Jan 21, 2016 3:30:00 PM

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In our latest infographic, NAS offers crucial information you need to know about mobile and its impact on the candidate experience. Get the facts on: 

  • The growing prominence of mobile in job searches
  • The content candidates are seeking on mobile
  • The impact for companies that are not mobile-optimized

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