Why You Need A Full-Service Recruitment Agency

Topics: recruitment marketing, recruitment strategy, programmatic advertising

Posted by Sean Bain on Apr 30, 2018 9:02:00 AM

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As an HR recruitment or talent acquisition professional, you have a lot to juggle. That’s why anything that saves you time is worth exploring. If you deal with multiple service providers when it comes to your recruitment and HR communications needs, you may be wasting time and money. The solution? A full-service agency, like NAS Recruitment Innovation. Why? 

Keeping abreast of the ever-changing tactics, trends, media and evolving solutions in recruitment is no easy task, especially while managing your everyday workload.
Creating media plans and strategies, writing copy and designing marketing pieces, contacting and managing vendors…all of this take a lot of time and bandwidth that most HR professionals do not have to spare. A full-service agency can do it all, and more.
Solutions, Solutions, Solutions
Candidates are constantly evolving in their respective habits, behaviors and how they consume media. It’s vital in today’s competitive landscape to make sure you are considering all appropriate solutions to attract A-level talent. Full-service agencies have the most current intelligence, tools and solutions that will help you get out of the rut of only using strategies that you are familiar with or that keep you in an unproductive comfort zone.

Smarter Spending and Programmatic Buying
Not only can an agency save you money (e.g. more effective solutions, volume buying, etc.), but can also work with a budget of any size, and create a campaign that will give you the most bang for your buck to help you engage the targeted audiences you are after. Programmatic media buying allows you to purchase online job ads in real-time, based on preset rules and targeted on a pay-per-click basis. In order for programmatic to work, you need experts who can manage the buys, oversee your spend, make the right decisions and understand the results.

Improved Branding
Although some organizations might have internal resources, not all come to the table with the inside knowledge of the recruitment space. A full-service agency has a wealth of research, insight, first-hand experience, factual data/metrics and understanding of candidate behaviors that can provide a spin on your brand that will engage your targeted audiences.

A New Perspective
Most organizations live and breathe their company brand each and every day. However, at times, that perspective can get a bit dull when seen through a lens and that is based purely on one’s individual viewpoint. To that person, everything probably looks great. To an outsider, there are likely some things that need to be changed. That’s where a full-service agency can provide a fresh perspective to help you see your business in a new light.

Access to the Experts
When you hire an agency you are getting access to talent who have in-depth knowledge in their area of expertise. So, unless you have the internal resources to fully support all of your very specific HR/Talent Acquisition needs, employing an agency that has a handle on the marketplace can be your best bet.

Media Objectivity and Lower Rates
Most agencies are media-agnostic, therefore they are more at liberty to make the best choice for the client based on the situation at hand. The opposite can be true when you turn to different media reps, individually, who are trying to sell only their products/solutions. They are under obligation or have certain quotas to sell specific media in order to fulfill management’s expectations for the month. In many cases, an agency buying on a much larger scale and at higher volumes can secure better rates than a one-off company asking for the same solutions. In addition, agencies can weed through the spectrum of solutions and pinpoint the ones most appropriate for your need at-hand – saving money and effort.

Download our Programmatic Buying case study and let us know if you’d like to learn more.

Sean Bain

As an Account Director with NAS Recruitment Innovation, Sean consults and partners with clients across several industries to advise them on identifying, sourcing and onboarding A-level talent. Sean calls on his over 20 years of combined staffing and recruitment advertising experience to assist in establishing and implementing employment brands, career sites, social media strategies and comprehensive online and traditional media campaigns.

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